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	<title>Then and Now: Toronto Nightlife History &#187; Mario J</title>
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	<description>Influential Toronto nightclubs from the 1970s through 2000s. The stories of Then &#38; Now explore both Toronto after dark and the ways in which social spaces tend to foreshadow gentrification trends.</description>
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		<title>Then &amp; Now: Mod Club</title>
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		<pubDate>Tue, 28 Oct 2014 23:02:28 +0000</pubDate>
		<dc:creator><![CDATA[Denise Benson]]></dc:creator>
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		<description><![CDATA[<p>Mark Holmes—a.k.a. DJ MRK—holds court at the Mod Club Theatre. Photo by Trevor Roberts. Article originally published November 16,&#8230;</p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/10/then-now-mod-club-2/">Then &#038; Now: Mod Club</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="font-style: inherit; text-align: center;"><strong><span style="color: #000000;">Mark Holmes—a.k.a. DJ MRK—holds court at the Mod Club Theatre. Photo by Trevor Roberts.</span></strong></p>
<p style="font-style: inherit;"><em>Article originally published November 16, 2012 by The Grid online (thegridto.com).</em></p>
<h4 style="font-style: inherit;">As the Mod Club Theatre turns 10, Then &amp; Now explores the story of how a ‘60s-retro dance night came to spawn a world-class concert and DJ venue, transforming College Street in the process.</h4>
<p><strong>BY</strong>: <a href="http://thenandnowtoronto.com/about/denise-benson/" target="_blank">DENISE BENSON</a></p>
<p><strong>Club</strong>: Mod Club Theatre, 722 College</p>
<p><strong>Years in operation</strong>: 2002-present</p>
<p><strong>History</strong>: To share the history of how The Mod Club Theatre came to be, one must first trace College Street’s evolution as a nightlife destination. The stretch of College running west of Bathurst to Dovercourt has, of course, long been a hub for Italian, Portuguese and Latino communities. Restaurants and cafés have dotted the strip for decades—with Café Diplomatico at College and Clinton serving as a landmark spot for over 40 years—but it wasn’t until the 1990s that people began to open a broader array of venues that would entertain into the wee hours.</p>
<p>El Convento Rico—originally a haven for Latin gays, lesbians and transgendered people—opened in 1992, bringing dancing and drag shows to College and Crawford. The early-to-mid ’90s also saw the opening of spots including Souz Dal, College Street Bar, Ted’s Collision, and Alex Lifeson’s live music venue The Orbit Room. Intimate café <a href="http://thenandnowtoronto.com/2014/09/then-now-52-inc/">52 Inc.</a> fed, entertained and politicized on the other side of Bathurst from 1995-2000, while Bar Italia opened on College in 1996 and Ted Footman launched <a  href="http://thenandnowtoronto.com/2014/10/then-now-teds-wrecking-yard/">Ted’s Wrecking Yard and Barcode</a>—two floors of live music in one building—in 1997.</p>
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<p>Musician Dan Kurtz—formerly of The New Deal and currently of Dragonette—knows the area well.</p>
<p>“When I moved to Canada as a little kid, I lived at College and Bathurst, and spent most of my childhood in the neighborhood,” he says. “As an adult, I bought a house on Beatrice and renovated it, just a year or two before things really began to heat up on the strip. I did that a couple more times with houses in the neighborhood before I moved out and, during that time, College Street became the hottest place to hang out. It was a great mix of a really authentic, old-school and virtually unchanged Italian and Portuguese neighbourhood by day, and an increasingly broad mix of great <em >and</em> cheesy bars and restaurants at night.</p>
<p>“My friends, my band, and most of my family lived in the neighborhood at that time, and it was probably one of the best times of my life,” he adds. In the late ’90s, Kurtz performed at venues like Ted’s, Bar Italia, and Orbit Room while a member of bands including Que Vida.</p>
<p>“At the time, almost every show I played was memorable, since my bands were just coming up,” says Kurtz. “Getting a good gig on College was some measure of legitimacy.”</p>
<p>Lava Lounge, at 507 College just west of Palmerston, added much to the strip. Opened in September 1997 by former Rivoli staffers Greg Bottrell and Rob Eklove (with support from The Rivoli and Queen Mother Café owners Andre Rosenbaum and David Stearn), Lava Lounge was located in the former home of Portuguese family restaurant Cheers. Bottrell and crew transformed it into a resto-lounge, club, and patio licensed for 270 people, making Lava one of the largest spots on College at that time.</p>
<p>“College seemed like a cool up-and-coming area,” recalls Bottrell. “But when we first opened, there was not that much happening on the street. It hadn’t blossomed yet.”</p>
<p>Their timing was good, as the area soon exploded. Hip new spots dotted the landscape, with venues ranging from the super cool (Ciao Edie) to student-centric (Midtown) to pool halls (Clear Spot, later Andy Poolhall), all featuring DJs.</p>
<p>“The late 1990s to 2005 was College Street’s heyday,” says Bottrell, who also opened Asian fusion restaurant Tempo at College and Clinton in 2000. “It was <em >the</em> hip and happening restaurant, patio, and bar area in those years—along with a few clubs, Lava Lounge being one of them.”</p>
<p>Lava featured both live music and DJs from its start. Resident DJs included the likes of Fish Fry, Mike Tull and Tony Lanz, Shawn MacDonald, and John Kong, while Tuesdays were known for the live soul-jazz of Thomas Reynolds and Shugga, often accompanied by vocalist Divine Earth Essence (now Divine Brown).</p>
<div id="attachment_557" style="width: 624px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-Bobbi-and-Mark-THE-MOD-CLUB-for-Wednesday-nights.jpg"><img class="wp-image-557 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-Bobbi-and-Mark-THE-MOD-CLUB-for-Wednesday-nights.jpg" alt="Bobbi Guy (left) and Mark Holmes, circa 1999. Photo by Edward Pond." width="614" height="427" /></a><p class="wp-caption-text">Bobbi Guy (left) and Mark Holmes, circa 1999. Photo by Edward Pond.</p></div>
<p>In October of 1999, a new Wednesday weekly dubbed Mod Club launched at Lava Lounge. Helmed by friends and British expats Mark Holmes (also known as the vocalist in <a  href="http://en.wikipedia.org/wiki/Platinum_Blonde_(band)">Platinum Blonde</a>) and Bobbi Guy, the Mod Club nights were inspired by shared obsessions and, partly, the success of Davy Love’s Blow Up Saturdays, <a  href="http://thenandnowtoronto.com/2014/10/then-now-the-el-mocambo-1989-2001/">then held at The El Mocambo</a>.</p>
<p>“I went to the U.K. with my friend Bobbi in 1999 and, on our way back to Toronto, we hatched this plan for something totally different than Blow Up,” says Holmes, at the beginning of a lengthy phone interview.</p>
<p>“So many bands, like Blur and Oasis, were talking about the influence of all these ’60s bands, and I thought that if people were interested in those bands, they might be interested in where the music came from. I was an absolute 1960s fanatic; I had VHS tapes of <em >The Prisoner</em>, <em >The Avengers</em>, <em >The Saint</em>, and I was crazy about the music, the clothing, everything. I just wished so heavily that I could transport myself back into that time.”</p>
<p>They did the next best thing. Guy designed the Mod Club logo, the pair promoted around town, and soon they were projecting 1960s British imagery while spinning deep collections of Motown, soul, R&amp;B and mod bands in the similarly styled Lava Lounge.</p>
<div id="attachment_1185" style="width: 660px" class="wp-caption aligncenter"><img class="wp-image-1185" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/First-MOD-CLUB-sign-wed-lava-1-1024x629.jpg" alt="The original Mod Club sign, outside Lava Lounge. Photo courtesy of Mark Holmes." width="650" height="400" /></a><p class="wp-caption-text">The original Mod Club sign, outside Lava Lounge. Photo courtesy of Mark Holmes.</p></div>
<p>“Basically, you were in a time capsule the moment you walked in,” says Holmes. “I loved every last magical minute of it.</p>
<p>“Everybody came out dressed like the ’60s; all the guys had suits, all the girls had Vidal Sassoon haircuts. And then it just exploded. After a few Wednesdays, the lineup was down the street. I got my wish: every Wednesday, I got to go back into the ’60s.”</p>
<p>“That night was just a great scene,” agrees Bottrell. “People looked the part. They had scooters, Fred Perry, Ben Sherman. It was a good-looking, young, and—because it was mid-week—downtown crowd. The music with Mark and Bobbi was wicked. People danced their asses off.”</p>
<div id="attachment_560" style="width: 650px" class="wp-caption aligncenter"><img class="size-full wp-image-560" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-Lava-Mod-Club-Wednesdays.jpg" alt="The scene inside Mod Club Wednesdays at Lava Lounge. Photo courtesy of Mark Holmes." width="640" height="480" /></a><p class="wp-caption-text">The scene inside Mod Club Wednesdays at Lava Lounge. Photo courtesy of Mark Holmes.</p></div>
<p>Mod Club packed Lava every Wednesday until the club was forced to close in spring of 2004. The building it was in would be torn down to make way for the huge  href=&#8221;http://condos.ca/condominiums/toronto-the-europa-308-palmerston-ave&#8221; target=&#8221;_blank&#8221;>Europa</a> condo building of today.</p>
<p>“We’d signed a regular corporation lease, which had a ‘demolition clause’ in it,” Bottrell explains. “Back then, no one would have predicted that such a condo boom was on the horizon. Also, no one would have guessed that people would demolish a more than one-hundred-year-old building that took up most of a city block to build a bigger and brand new condo.”</p>
<p>By fall of 2004, Bottrell opened <a  href="http://www.supermarkettoronto.com/">Supermarket</a> in Kensington Market. Guy and Holmes continued there for many months of soul-soaked Mod Club Wednesdays.</p>
<p>“I remember one night at Supermarket, Ryan Gosling and Rachel McAdams were in and requested some slow music,” begins Guy. “We obliged, and the whole bar looked on as they re-enacted <em >The Notebook</em> on the dancefloor. We played about six slow songs while they just made out, without a care in the world. Another night there, a guy came into the booth with a weird accent and complimented me on my Hammond groove set, then looked through my CDs. I gave him some tickets to go get us drinks, and watched as he lined up for 10 minutes at the bar. He returned, and then introduced himself as Tiesto. Nice bloke.”</p>
<div id="attachment_563" style="width: 476px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-Our-first-MOD-GoGo-Dancers.jpg"><img class="wp-image-563" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-Our-first-MOD-GoGo-Dancers.jpg" alt="The first Mod Club go-go dancers at Revival. Photo by Trevor Roberts." width="466" height="700" /></a><p class="wp-caption-text">The first Mod Club go-go dancers at Revival. Photo by Trevor Roberts.</p></div>
<p>But the Mod Club story also takes us back to College Street, and mirrors its growth. In November 2001, while still holding down Wednesdays at Lava, Guy and Holmes also launched a Saturday Mod Club weekly at newly opened <a  href="http://www.revivalbar.com/">Revival Bar</a>.</p>
<p>Opened by Domenic Tedesco and chef-turned-restaurateur Joe Saturnino, Revival is housed in a beautiful building at the corner of College and Shaw that was once a Baptist church, and later a Polish legion hall. Having been a partner in Italian fine-dining restaurant Veni, Vidi, Vici, which also attracted a later night crowd, Saturnino saw the writing on the wall.</p>
<p>“College Street had always been vibrant,” he says. “But Revival opened at a time when a new adult crowd was taking over. It was a young professional crowd looking for new places to go to.”</p>
<p>Revival gave that crowd food, DJs, and live music. Mod Club Saturdays attracted thousands to College Street and packed Revival for three years.</p>
<div id="attachment_1221" style="width: 660px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/DJ-DaSilva-and-Benny-K.jpg"><img class="wp-image-1221" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/DJ-DaSilva-and-Benny-K-1024x685.jpg" alt="DJs DaSilva and Benny K. Photo by Trevor Roberts." width="650" height="435" /></a><p class="wp-caption-text">DJs DaSilva and Benny K. Photo by Trevor Roberts.</p></div>
<p>Guy and Holmes spent Saturday afternoons putting up banners, sorting décor, and tweaking sound in anticipation of their capacity crowds. There were mod go-go dancers, confetti cannons, big lighting effects, and live acts that included both locals and touring artists like The Dandy Warhols, who performed an acoustic set.</p>
<p>&#8220;My main focus was to discover new music and also go around finding bands to play on our Saturday nights in front of a full house,&#8221; describes Guy. &#8220;That gave me the most pleasure, giving young bands an opportunity to play on such a stage.&#8221;</p>
<p>“We made it into a massive rock show,” says Holmes, who DJed alongside Guy and a cast of characters including Boozecan Bob, Taylor &amp; Gedge, Benny K, DJ Da Silva, and Jesse F. Keeler.</p>
<p>“Upstairs on Saturdays, there was a more modern sound comprised of Britpop, and the newly emerging electro sounds coming out of the U.K.,” recalls Guy. “For the diehards, there was ’60s soul and Hammond groove in the basement.”</p>
<div id="attachment_558" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-Bobbi-and-MRK-at-Revival.jpg"><img class="size-full wp-image-558" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-Bobbi-and-MRK-at-Revival.jpg" alt="Guy and Holmes at Revival. Photo by Trevor Roberts." width="635" height="476" /></a><p class="wp-caption-text">Guy and Holmes at Revival. Photo by Trevor Roberts.</p></div>
<p>“I think in Mark and Bobbi’s minds, the basement was going to be the part that was more like the Wednesdays, and I know I certainly broke that rule, but within context,” chuckles Jesse F. Keeler during a phone chat. “I’d start playing ska, dub, and old reggae in the last hour.</p>
<p>“People wanted to be challenged,” adds Keeler, who’d also been a regular attendee at the Mod Club Wednesdays. “I had a lot of people come up and say, ‘I had no idea that that rap song was a sample until you played that song.’ It was a fun sample school to run for people.”</p>
<p>Keeler was a resident until the band he was most heavily involved in at the time—Death From Above 1979—began to tour regularly and he missed a month of Saturdays. “I walked in one night, ready to go, and there were new guys I’d never seen before in the basement.”</p>
<p>By this time, the Mod Club weeklies were a phenomenon that would soon spawn a now internationally recognized club and concert venue.</p>
<div id="attachment_562" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-MRK-and-Bobbi-opening-the-night.jpg"><img class="size-full wp-image-562" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-MRK-and-Bobbi-opening-the-night.jpg" alt="Guy and Holmes DJ the opening night of the Mod Club Theatre, November 2002. Photo by Trevor Roberts." width="635" height="423" /></a><p class="wp-caption-text">Guy and Holmes DJ the opening night of the Mod Club Theatre, November 2002. Photo by Trevor Roberts.</p></div>
<p><strong>The birth of the Mod Club Theatre</strong>: In early 2002, Revival was closed for two weeks because of a liquor-licence infraction.</p>
<p>“We took our scheduled shows across the street, to Corner Pocket,” says Revival’s Saturnino of the pool hall that operated out of 722 College at the time. “Dom and I showed Bruno Sinopoli how to transform his place into a club.”</p>
<p>“It had been a club, and before that it had been some kind of theatre, with the stage and everything,” says Holmes of the space. “I walked around upstairs and thought it was amazing, like in that scene from <em >Quadrophenia</em> when the guy jumped off the balcony into the crowd. It was a beautiful place, but just so gross inside at the time.”</p>
<p>The Mod Club nights would go on to pack <em >both</em> venues on Saturdays for years, with DJs and dancers darting back-and-forth across the street from Corner Pocket to Revival.</p>
<p>Early into their run at both venues, Holmes was inspired.</p>
<p>“I got to thinking that the reason people were going to Lava on Wednesdays and Saturdays at Revival was for Mod Club so I said, ‘What would it be like if I had a place that <em >is</em> The Mod Club? What would it take?’</p>
<p>“A little while later, I made a deal with [Corner Pocket owner] Bruno, put all my money in, and designed the whole place on my laptop. I gave that to the builders, and we built The Mod Club Theatre. People were worried that it would be such a gamble, but I felt I had to keep moving forward.”</p>
<div id="attachment_564" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-theatre-opening-W-Bobbi-Guy-LENNOX-and-MRK.jpg"><img class="size-full wp-image-564" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Mod-Club-GTO-___-theatre-opening-W-Bobbi-Guy-LENNOX-and-MRK.jpg" alt="Bobbi Guy, Lennox Lewis, and Mark Holmes on opening night. Photo by Trevor Roberts." width="635" height="352" /></a><p class="wp-caption-text">Bobbi Guy, boxer Lennox Lewis, and Mark Holmes on opening night. Photo by Trevor Roberts.</p></div>
<p>The Mod Club Theatre officially opened doors in November 2002. Bobbi Guy recalls a fave moment from the first night.</p>
<p>“[British-Canadian world heavyweight boxing champion] Lennox Lewis had been invited, and came with his entourage of large humans. I knew he was a <a  href="http://www.whufc.com/page/Home">West Ham United</a> fan so we started talking about some old faces we both knew back in London. We ended up singing West Ham songs arm in arm, much to the bemusement of his troops.”</p>
<p><strong>Why it’s important</strong>: “I think, mainly, we gave club-goers a different option from what was happening elsewhere in the city,” says Guy, a main Saturday resident DJ until early 2010. “People were weary of going to the club district for a good night out. We were in a lot safer area, but were just as deadly on the dancefloor. College Street was a quiet place till we showed up; now look at it.</p>
<p>As for the venue itself, Mod Club Theatre brought a professional 700-capacity club and concert space to College Street.</p>
<p>“It raised the bar for sound and lighting,” states Holmes. “I wanted a place where you could see bands in a beautiful surrounding, with fantastic lights and sound, and where you could sit down without getting chewing gum stuck to the seat of your trousers.”</p>
<p>Early on, films such as <em >2001: A Space Odyssey</em> screened, but Mod Club Saturdays remained the main draw. Fridays were initially launched as glam night Velvet Goldmine, with Joan Jett flown in to guest DJ at the opening. Crystal Castles’ Ethan Kath was a Friday resident DJ, back in the days when he still answered to “Claudio.”</p>
<p>Holmes also worked to establish Mod Club Theatre as a concert spot, reaching out to event producers including Against The Grain (now Collective Concerts). After Muse performed at the club on a Saturday in April 2004, concert bookings poured in. Area restaurants, like neighbours Il Gatto Nero, benefited from the business.</p>
<div id="attachment_1186" style="width: 760px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/After-show-party-with-Muse.jpg"><img class="wp-image-1186" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/After-show-party-with-Muse-1024x768.jpg" alt="Muse’s Matt Bellamy gets acquainted with the Mod Club’s bar. Photo by Trevor Roberts" width="750" height="563" /></a><p class="wp-caption-text">Muse’s Matt Bellamy gets acquainted with the Mod Club’s bar. Photo by Trevor Roberts</p></div>
<p>Above all, Mod Club Theatre is highly versatile as a venue.</p>
<p>“Mod Club is fantastic from a technical perspective, with amazing sound, production, and sight lines,” says Adam Gill, founder of event production company Embrace. “It’s an amazing live/concert room, but also works great for DJ/electronic-type events.”</p>
<p>“The first time I went to Mod Club Theatre was on a Saturday,” recalls DJ/producer and A.D/D Events co-founder Mario Jukica. “Mark really blew me away with the level of production he was doing, creating an exciting atmosphere that relied heavily on the use of video technology and pyrotechnics.</p>
<p>“I was impressed as it felt a bit like a concert. The tech team, led by Mark Prinsloo, had the ability to set the stage for a live band and tear down within minutes, then set up a DJ platform centre stage. This gave me a lot of ideas, and made me really want to work with them.”</p>
<p>It’s this very versatility—and group of people—that made Mod Club Theatre one of the global hubs for the merger of rock and electro.</p>
<p>From 2003 to 2007, Holmes a.k.a. DJ MRK, programmed and played the highly rated Mod Club radio show, broadcast live on 102.1 The Edge, Thursdays from 11 p.m. to 2 a.m. Guy also introduced three new tracks each week.</p>
<p>“That’s when the music scene really changed,&#8221; says Holmes; &#8220;It’s when the whole indie band mixed with electronic music idea moved forward. Necessity is the mother of invention. We were – Bobbi especially – very much in contact with a lot of British DJs who would send him stuff. I had an idea to bring the indie crowd and the dance crowd in to the same place, and I worked on that with quite a few people. That’s how the radio show got started. Then A.D/D came in after that and started solidifying that whole vibe. Then the whole scene exploded.</p>
<p>&#8220;Obviously that happened all over the world, but when I think back to the radio shows, we had to make our own music. We bootlegged indie tracks and mixed them with electronic music. It was great because people at The Edge started getting requests for songs they’d never heard of and never playlisted. I had control of the music for the live-to-air because I was the DJ. It was like witnessing the birth of a new scene.”</p>
<p>Toronto’s Crystal Castles and MSTRKRFT both formed during this time period, and both played the live-to-air with Holmes.</p>
<div id="attachment_1187" style="width: 810px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/MSTRKRFT-on-MOD-CLUB-Radio-back-stage.jpg"><img class="wp-image-1187" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/MSTRKRFT-on-MOD-CLUB-Radio-back-stage-1024x682.jpg" alt="MSTRKRFT backstage at the Mod Club Theatre. Photo by Trevor Roberts." width="800" height="533" /></a><p class="wp-caption-text">MSTRKRFT backstage at the Mod Club Theatre. Photo by Trevor Roberts.</p></div>
<p>“That’s how I reconnected with Mark,” says Keeler, the Mod Club-at-Revival resident DJ who’d become half of MSTRKRFT. “I found out he was playing and championing music from both MSTRKRFT and Death From Above. At one point, he asked if I wanted to DJ the live-to-air. I pulled no punches that night. It was MSTRKRFT, and we played the same way we would have in England or anywhere else in the world at the time.”</p>
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<p>“Mark took a lot of chances with the music he played through such a commercial medium as 102.1,” confirms Jukica. “Hearing artists like LCD Soundsystem and Mylo on the radio was refreshing. It definitely helped expose the music we were championing at our parties.”</p>
<p>By late 2004, Jukica and Eve Fiorillo were producing parties under the banner of A.D/D at Mod Club Theatre. They booked local DJs including Barbi and Rory Them Finest, and presented themed events like Return To New York, with Arthur Baker, and I Love Neon, with guests including Tiga. A.D/D also had tight ties with influential French electronic label <a  href="http://www.edbangerrecords.com/">Ed Banger</a>, presenting many of their artists, including at the infamous Daft Punk afterparty of August 2007.</p>
<p>“That was, for sure, our highlight at that venue,” says Jukica, who also DJs as Milano. “Seeing them at the party unmasked until the bitter end, when the club was empty, was special. All the Ed Banger related events had an incredible energy level.”</p>
<p>A.D/D would later take their bookings and colourful, post-raver crowd to <a href="http://thenandnowtoronto.com/2014/10/then-now-circa/">CiRCA for their Randomland Fridays</a>, but when that concluded in summer 2009, Adam Gill and Embrace stepped in to fill the void by presenting the musically related Arcade Fridays at Mod Club Theatre.</p>
<div id="attachment_1222" style="width: 860px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Arcade-Crowd.jpeg"><img class="wp-image-1222" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Arcade-Crowd-1024x682.jpeg" alt="Arcade Fridays crowd. Photo by James Drobik." width="850" height="567" /></a><p class="wp-caption-text">Arcade Fridays crowd. Photo by James Drobik.</p></div>
<p>Over Arcade’s two-plus-years, Embrace highlighted locals like Milano, Meech, Poupon, Gingy and Bordello, Andy Ares, St. Mandrew, DJ Medley and Auto Erotique while also presenting weekly international guests. That impressive roster of names includes Simian Mobile Disco, Claude Von Stroke, Zedd, Laidback Luke, Rusko, Toddla T, and Trentemoller, who presented a most incredible live band show in April 2011.</p>
<p>“Arcade had a great run, and there were so many good nights, but Benga was a special one,” recalls Gill. “It was when dubstep was still a very new and fresh sound, and was a very cool night of music. Wolfgang Gartner was insane; the place went absolutely nuts for him. Fake Blood on our one-year anniversary might have been the best night there though. People went crazy.”</p>
<p>Keeler—who has DJed Mod Club multiple times as part of MSTRKRFT—has another favourite from the venue’s Friday night history.</p>
<p>“I really liked when <a  href="http://www.vitalic.org/">Vitalic</a> played there live—both times, but the first one was really special. The crowd was really receptive for someone like Vitalic, who doesn’t fit in a box real easy. He’s not a pop guy by any means, but it was just rammed. For a while, Fridays had such a dedicated crowd that seemed to really enjoy a big spectrum. The first time I saw <a  href="http://torrotorro.com/">Torro Torro</a> play was there, and I was super impressed.”</p>
<div id="attachment_1216" style="width: 810px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Amy-Winehouse-Backstage-with-Mark-in-happier-days.jpg"><img class="wp-image-1216" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Amy-Winehouse-Backstage-with-Mark-in-happier-days-1024x682.jpg" alt="Amy Winehouse (centre) with husband Blake Fielder-Civil and Mark Holmes, backstage in 2007. Photo by Trevor Roberts." width="800" height="533" /></a><p class="wp-caption-text">Amy Winehouse (centre) with husband Blake Fielder-Civil and Mark Holmes, backstage in 2007. Photo by Trevor Roberts.</p></div>
<p><strong>Who else has played/worked there</strong>: “Mod Club Theatre was the Cadillac of gigs on the College strip, and it was the best-sounding room to play, too—in no small part due to Mark Prinsloo and his good ears,” says Dan Kurtz. “The first New Deal and Dragonette shows there felt like big deals.”</p>
<p>The New Deal, in fact, staged their high profile 2009 CD release show at the club, and Dragonette has chosen to perform there multiple times.</p>
<p>“I feel that with Dragonette in particular, we kind of became legit at our shows at the Mod Club Theatre, at least as performers. We liked how we sounded, and how our shows looked. It felt, I suppose, <em >big</em>.</p>
<p>“It was also the first place I ever DJed at, which was terrifying, but we [Kurtz and Dragonette drummer Joel Stouffer] drank our entire rider before we started, so we felt pretty awesome about 15 seconds into it. I also saw a Feist show there that I just loved. It was a perfect venue for her intimate style of performance.”</p>
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<p>The list of artists who’ve performed at Mod Club Theatre is both impressive and enormous. For electronic music fans, live shows by both Booka Shade and Modeselektor are highly memorable. Amy Winehouse performed two heartrending sold-out shows in May of 2007. K’naan launched his <em >Troubadour</em> CD there in 2009, while The Weeknd made its live debut on the same stage in 2011. And, of course, dozens of British acts of all musical stripes—from Paul Weller to Kaiser Chiefs to Mike Skinner—have headlined.</p>
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<p>Embrace, Collective Concerts, Live Nation, and other concert promoters continue to book in shows, making Mod Club’s listings ones to watch.</p>
<p>And when it comes to staff, longtime manager Jorge Dias is another frequently credited principal player; he, Prinsloo, and Bruno Sinopoli were also the key figures behind the transformation of the <a  href="http://www.queenelizabeththeatre.ca/">Queen Elizabeth Theatre</a>.</p>
<p>“The Mod Club staff is amazing,” Jukica summarizes. “They buzzed really hard on the nights of our shows, and were a major reason for the electric vibe in the room.”</p>
<div id="attachment_1217" style="width: 760px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/MRK-W-Mike-Skinner.jpg"><img class="wp-image-1217" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/MRK-W-Mike-Skinner-1024x768.jpg" alt="Mark Holmes with Mike Skinner a.k.a. The Streets. Photo by Trevor Roberts." width="750" height="563" /></a><p class="wp-caption-text">Mark Holmes with Mike Skinner a.k.a. The Streets. Photo by Trevor Roberts.</p></div>
<p><strong>The here &amp; now</strong>: The venue now technically known as Virgin Mobile Mod Club, thanks to a 2011 sponsorship deal, celebrates a decade in business this weekend. Many credit the club’s success largely to Holmes.</p>
<p>“Mark has vision, and he succeeds at doing things right,” says Bottrell, who continues to happily operate Supermarket. “He has an artist’s eye for detail, and he sure is bang-on with wanting the best in lighting, sound, and visuals.”</p>
<p>“There’s not a lot of spaces that are made that intelligently, or places where people care that much about sound—despite what they might tell you,” agrees Keeler, who spoke while on a break from working on a new Death From Above 1979 album that’s nearing completion. “Everything I’ve ever seen at Mod Club has sounded great. I’m always impressed by that.”</p>
<div id="attachment_1218" style="width: 860px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Saturday-at-TMC-theatre.jpg"><img class="wp-image-1218" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Saturday-at-TMC-theatre-1024x681.jpg" alt="Saturday night at The Mod Club Theatre. Photo by Trevor Roberts." width="850" height="565" /></a><p class="wp-caption-text">Saturday night at The Mod Club Theatre. Photo Trevor Roberts.</p></div>
<p>As for Saturnino, he appreciates the ties between his venue and Mod Club.</p>
<p>“Both places have different identities,” he says, pointing to Revival’s blend of burlesque, bands, and soul and house-heavy sounds.</p>
<p>“Having another [sizable] club has given people more choices, and helped make our entire area better for business.”</p>
<p>“That such a residential neighbourhood, with small neighbourhood shops, could also have such a first-class venue, with world-class artists playing there on a weekly basis, makes that part of Toronto truly fantastic,” concurs Kurtz.</p>
<p>Mod Club’s <a  href="http://themodclub.com/event/uk-underground-2-5-30/">10th anniversary party</a> this Saturday (Nov. 17) features guests including Dr. Draw and DJ Jelo, alongside current U.K. Underground Saturday residents MRK and Tigerblood. The Saturday sounds may have changed over the years, but the song remains the same.</p>
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<p>“The Mod Club means ‘modernist’ and to be a modernist, one must embrace the future, embrace technology, and search for and present the new all the time,” says Holmes, now also busy with the recently reformed Platinum Blonde.</p>
<p>“The times change, and the scenes change. We still spin some Britpop tracks and the crowd loves them, but it’s 10 years later, and it’s different music. Now it’s other kids’ time to make their history, their time capsule.”</p>
<p>&nbsp;</p>
<p><em >Thank you to Adam Gill, Bobbi Guy, Dan Kurtz, Greg Bottrell, Jesse Keeler, Joe Saturnino, Mario Jukica and Mark Holmes.</em></p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/10/then-now-mod-club-2/">Then &#038; Now: Mod Club</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
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		<title>Then &amp; Now: CiRCA</title>
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		<pubDate>Sun, 26 Oct 2014 01:18:43 +0000</pubDate>
		<dc:creator><![CDATA[Denise Benson]]></dc:creator>
				<category><![CDATA[2000s]]></category>
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		<description><![CDATA[<p>Inside CiRCA. Photo by Lucas Oleniuk / Toronto Star. &#160; Article originally published October 22, 2012 by The Grid&#8230;</p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/10/then-now-circa/">Then &#038; Now: CiRCA</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong>Inside CiRCA. Photo by Lucas Oleniuk / Toronto Star.</strong></p>
<p>&nbsp;</p>
<p><em>Article originally published October 22, 2012 by The Grid online (thegridto.com).</em></p>
<h4>In this edition of her Toronto-nightlife history series, Denise Benson revisits the biggest, most ambitious, and most fatally expensive nightclub the city has ever seen.</h4>
<p><strong>BY</strong>: <a href="http://thenandnowtoronto.com/about/denise-benson/" target="_blank">DENISE BENSON</a></p>
<p><strong>Club</strong>: CiRCA, 126 John St.</p>
<p><strong>Years in operation</strong>: 2007-2010</p>
<p><strong>History</strong>: The four-storey heritage property at 126 John St. has housed many businesses since its main structure was built in 1886. Originally, it was <a href="http://www.tobuilt.ca/php/tobuildings_more.php?search_fd3=2956">the site of John Burns Carriage Manufacturers</a>, followed by other industrial-machinery companies.</p>
<p>By the early 2000s, the 53,000-square-foot space was an anchor for play in Toronto’s bustling Entertainment District. Mondo video arcade Playdium gave way to mega-dance club Lucid in 2004. The heavily hyped commercial club lasted only a year; its doors were locked in July 2005 when more than <a href="http://www.torontonightclub.com/board/archive/index.php/t-11717.html">$400,000 in back rent was owed to landlord RioCan</a>. (You just don’t mess with Canada’s largest retail real-estate firm.)</p>
<p>Enter New York City club magnate <a href="http://en.wikipedia.org/wiki/Peter_Gatien">Peter Gatien</a>. The Cornwall, Ontario native had moved to Toronto in 2003, following deportation from the United States. Gatien is, of course, one of the world’s most famous nightclub impresarios, having owned deeply imaginative and influential N.Y.C. hot spots including Limelight, Tunnel, Club USA, and Palladium during his 30-year career.</p>
<p>The one-time millionaire’s very public fall has been well documented in both print and film. To recap: New York police and the Drug Enforcement Agency (DEA) pursued Gatien relentlessly in a 1996 federal investigation that attempted to directly link him with the sale of street drugs, particularly ecstasy, in his clubs. Gatien was acquitted, and then later arrested on tax-evasion charges, to which he pled guilty.</p>
<p>Once in Toronto, Gatien—later joined by wife Alessandra and their son Xander—was interested in exploring a boutique-hotel concept. He tells me during a recent phone interview that a RioCan representative approached him in a park, during a dog walk, in the fall of 2005, and requested that Gatien pay a visit to 126 John.</p>
<p><span id="more-1153"></span></p>
<p>“I said I didn’t want to do a club, but agreed to go look at it,” he recounts. “Then I saw the space, knew there was a lot of potential, and got excited. I loved the fact that it was large, had high ceilings, and many rooms. There was the ability to have a number of different spaces and soundsystems, and cater to a real cross-section of society.</p>
<p>“It was the right opportunity,” Gatien summarizes, adding that his interest also lay in the fact that “Toronto has a really large creative community. There’s a lot of art here, a lot of fashion, a lot of music comes out of this city, and you need this to sustain what I like my clubs to be.”</p>
<div id="attachment_288" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-j0ri51z2.jpg"><img class="size-full wp-image-288" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-j0ri51z2.jpg" alt="Peter Gatien at CiRCA, still under construction, in May 2006. Photo: Charla Jones/Toronto Star." width="635" height="423" /></a><p class="wp-caption-text">Peter Gatien at CiRCA, still under construction, in May 2006. Photo: Charla Jones/Toronto Star.</p></div>
<p>Gatien’s enthusiasm to develop what would become CiRCA nightclub led to an initial partnership with the men of Hingson Corp, former owners of failed evening spots including Eight Below, Banzai Sushi, and Fez Batik. A 10-year lease commencing April 1, 2006 was signed, with monthly rent averaging over $135,000. Their business relationship <a href="http://www.torontolife.com/features/telling-tales-september-2006/">fell apart about eight months in</a>. While Hingson <a href="http://www.blogto.com/arts/2008/04/ago_ensnared_in_circa_piss-fight/">made off with the original website URL</a>, Gatien and his team sought investors and worked to build a superclub that promised to be both spectacular <em>and</em> <a href="http://workhousepr.com/portfolio-nightlife.php">open by summer of 2006</a>.</p>
<p>Litigation lawyer Ari Kulidjian, who’d advised Gatien during his split from Hingson Corp, became Gatien’s equal partner in Arena Entertainment, the new driving force behind CiRCA. Kulidjian became a co-director, shareholder, creditor and Chairman of Arena’s Board of Directors while Gatien served as co-director and president.</p>
<p>The pressure was on, with costs mounting. Although Kulidjian would help secure more than a dozen key investors—including financier Stephan Katmarian, who also become a co-director in Arena Entertainment—the club’s opening was delayed for more than a year. The Alcohol and Gaming Commission of Ontario (AGCO) was hesitant to grant a liquor licence. It held hearings, deferred the decision and, after finally awarding a license in July of 2007, took the unusual step of appealing its own verdict. (Courts later dismissed the appeal and ordered the ACGO to pay CiRCA damages for legal fees.) It’s thought that the City’s concerns about the Entertainment District—specifically the rowdy throngs that packed nightclubs on weekends—played a role in the hold-up.</p>
<p>“I don’t know if it was even so much directed at us,” ventures Gatien. “I think councillor Adam Vaughan’s plan for the area was to not have clubs and [the City] seemed to feel that if CiRCA was successful, it might keep clubs in the Entertainment District.”</p>
<p>Whatever the reasoning, that process and the resulting year’s delay forced Gatien and company to take out ridiculously expensive bridge financing and other loans—some at rates higher than 30 per cent—to stay afloat.</p>
<p>“They were paying rent and staff for more than a year, without any income,” explains Orin Bristol, a former manager at Toronto’s <a href="http://thenandnowtoronto.com/2014/10/then-now-limelight/">Limelight</a> (no connection to Gatien’s namesake New York club) and <a href="http://thenandnowtoronto.com/2014/09/then-now-system-soundbar/">System Soundbar</a> who would be hired as CiRCA’s first general manager in July of 2007. “DJs, bookings, suppliers—everything had to be put on hold. Deposits were lost, and relationships were strained.”</p>
<p>A number of optimistic opening dates came and went, with artists including Gary Numan, DJ Tiesto, and Junior Vasquez all booked for shows that had to be cancelled. Talented staff members, like former Drake Hotel entertainment director Jeff Rogers, left before the club opened because pay wasn’t always available. Hired by Gatien to curate music and art, Rogers did manage to book an exhibit of Bruce LaBruce photos and bring event promoters A.D/D. into the fold before departing for a career in music management and television. (He’s now Music Director at AUX TV.)</p>
<p>Other early CiRCA team members—including New York interior designers AvroKO and Travis Bass, N.Y.C./Toronto designer and art director Kenny Baird, Kidrobot founder Paul Budnitz, event promoters Craig Pettigrew, Mario J, Eve Fiorillo, and Rolyn Chambers, and manager/promoter Steve Ireson—helped ready the club and spread the word around the city.</p>
<p>On Oct. 4, 2007—one-and-a-half years, over $6 million, and a whole lot of anticipation later—thousands packed CiRCA’s opening night, largely oblivious to the mad scramble behind scenes.</p>
<p>“We were literally bringing liquor in the back door as the front door was opening, because we had only gotten our licence, allowing us to purchase liquor, that day,” Gatien recalls. “Seeing it all come together after all of the energy and the effort from so many people was very gratifying.”</p>
<div id="attachment_1154" style="width: 614px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-Mario-J.jpeg"><img class="size-full wp-image-1154" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-Mario-J.jpeg" alt="Mario J at Randomland. Photo courtesy of Eve Fiorillo." width="604" height="453" /></a><p class="wp-caption-text">Mario J at Randomland. Photo courtesy of Eve Fiorillo.</p></div>
<p><strong>Why it was important</strong>: “Peter’s vision brought a certain excitement that only he can bring,” says longtime DJ/producer and former co-owner of <a href="http://thenandnowtoronto.com/2014/09/then-now-industry/">Industry Nightclub</a> Mario Jukica, hired to promote Randomland Fridays with A.D/D. production partner Fiorillo.</p>
<p>“Toronto never had such a buzz about any club opening before,” he enthuses. “The climate at the time was completely stale; other clubs in the city had no forward-thinking vision, and that’s why we created such a stir. People were ready for something next-level.”</p>
<p>CiRCA—Gatien’s first Canadian club venture since he left for the U.S. in the late 1970s—was the largest club in the country, both in scope and size. It was also a massively innovative addition to the rapidly changing Entertainment District, by then far more known for fights and public drunkenness than cutting-edge culture.</p>
<p>“The important thing to me in creating a club is to recognize that we’re there for one sole purpose and it’s to create culture, whether through art, music, or fashion,” says Gatien of his impetus. “You want to be an instigator for culture, and you want to have as many creative people as possible in there, exchanging ideas and having a good time.”</p>
<p><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-CiRCA-Promotional-Photos.jpg"><img class="aligncenter size-full wp-image-287" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-CiRCA-Promotional-Photos.jpg" alt="CiRCA GTO ___ CiRCA-Promotional-Photos" width="635" height="674" /></a></p>
<p>At CiRCA, these exchanges took place in seven distinct spaces: the Kidrobot room, Mirror Ballroom, Washroom Bar, Fathom22 Bar, Sensacell Bar, Cinema Lounge, and the massive Main Room. Each was its own wonderland, worthy of exploration and awe. Then there was the brilliant VIP Cube (impossible not to gawk at), the art-filled entranceway, and various connecting corridors, each a trip in their own right. (Details and photos of each room, along with archived event photos and more can still be viewed <a href="http://www.circatoronto.com/">on CiRCA’s website</a>.)</p>
<p>“The concept was to provide a space for everyone to feel comfortable within a huge space—to build clubs within a club and create an atmosphere for a healthy mix of people to interact with each other, in and out of their comfort zones,” says CiRCA’s artistic director, Kenny Baird. “Entertainment comes from within, from strange and fun experiences, and the exchange of personalities.”</p>
<p>A fellow Cornwall native who grew up near Gatien and would be reacquainted with him in 1980s New York, Baird is a great talent who was largely responsible for what we saw, touched, and snapped photos of at CiRCA.</p>
<p>Baird’s distinctive aesthetic and impressive work history made him an ideal fit for CiRCA. His C.V. ranges from graphic layout for Toronto art collective General Idea’s <em>File </em>magazine to design of Toronto clubs including Charles Khabouth&#8217;s <a href="http://thenandnowtoronto.com/2014/11/then-now-stilife/" target="_blank">Stilife</a>, co-designing landmark Manhattan social spaces including Area, Club USA and The Maritime Hotel, and working as production designer or art director in films, commercials, and <a href="http://vimeo.com/13336453">music videos</a> for the likes of Bowie, Nine Inch Nails, and Leonard Cohen.</p>
<p>He split his time between the club’s interior-design and art installations, and assembled an in-house art department—complete with its own budget, staff, workshop area, tools, and materials—to cloak the club in regularly updated themes, like “fetish,” “carny sideshow,” and “heroes and villains.”</p>
<p>“The attention to artistic detail and décor within the venue made CiRCA stand out from any other club that I had been to in Toronto,” offers veteran party producer Pat Boogie. He first came to the club as a patron, then worked as a marketing manager from June 2008 to June 2009. “The look of the club was constantly changing, with different themes carried throughout the space, including showcase windows in the front of the venue and in the main entrance hallway—many times complete with live models!”</p>
<div id="attachment_289" style="width: 465px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-jpcukpz2.jpg"><img class="wp-image-289" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-jpcukpz2.jpg" alt="CiRCA hallway featuring Kenny Baird's art. Photo: Lucas Oleniuk/Toronto Star." width="455" height="700" /></a><p class="wp-caption-text">CiRCA hallway featuring Kenny Baird&#8217;s art. Photo: Lucas Oleniuk/Toronto Star.</p></div>
<p>“The actual physical space was horrible,” recalls Bristol, who’d initially hesitated to work at CiRCA. “It was cavernous and looked like a shopping centre, with too many floors and winding hallways. But when you took Peter’s vision, added a whole lot of Kenny Baird’s brilliance—his mannequins in the washroom hallways are still the coolest things I’ve ever seen in a nightclub—excellent promotions, and a whole lot of hype and expectation, it became a magical kingdom. CiRCA was a giant departure from the norm.”</p>
<p>Gatien is clear as to why: “I learned at a very young age that it’s not a matter of having miles of neon chrome, spinning wheels, lasers, and that kind of shit. You can make that kind of exciting, but the art component and the installations [at CiRCA] were really museum-quality with the thought that went behind them. On a related note, you may not make a lot of profit from art and fashion events, but you maintain or add to your credibility with the real trendsetters and the creative community in your city.”</p>
<p>Just as important, Gatien recognized that, to fill his 3,000-capacity club and pay the bills, CiRCA would need to host a range of events and communities. A.D/D’s Randomland Fridays were meant to attract an edgy and diverse downtown crowd while Pettigrew and his GEM Events presented Traffic Saturdays, hugely popular with deep-pocketed suburbanites, socialites, and celebrities.</p>
<p>Bristol gives a revealing overview: “Saturdays were your typical hot new club crowd in Toronto. There were 3,500 to 4,000 well=dressed people, mostly 905ers, and a lot of bottle service. Booths went for $1,500 to $5,000 on a regular basis, and we had several high rollers who came through and spent obscene amounts.</p>
<p>“On Fridays it was a totally different story; we only did around 2,000 to 2,500 people maximum on this night, but it was amazing. The crowd was incredibly diverse: young, old, black, white, Asian, straight, gay, bi, trans, hipsters, b-boys, artsy, goths—it was nuts. The music was eclectic, and we had a nightly costume parade where you could see Gumby dancing with Raggedy Andy. The crowd seemed to not notice or care about their differences; they were there to party.”</p>
<p>In 2007, A.D/D was the hottest and hippest underground party-production company in town. Jukica and Fiorillo headed the post-rave electro movement in T.O., and were ready to lead their colourful crowd to a large venue.</p>
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<p>“At Randomland, you could show up dressed as an alien or whatever you wanted, and it would be considered normal—just as I think it should be at a proper nightclub, in a healthy nightlife,” says Fiorillo. “We wanted to create a fantasy world, with characters that lived there, and have a random theme every week so that we could play with different ideas and people would always be caught off-guard.”</p>
<p>Along with bouncy castles, regulars who dressed in costumes, and a weekly parade of characters who “would sparkle down the two flights of escalators” in CiRCA’s main room, there was a musical mix of electro, techno, house, hip-hop, disco, and more.</p>
<p>“Randomland was a culmination of the past, present, and future of electronic live acts and DJs,” summarizes Jukica.</p>
<div id="attachment_1163" style="width: 614px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-DJ-Barbi-friends.jpeg"><img class="size-full wp-image-1163" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-DJ-Barbi-friends.jpeg" alt="DJ Barbi and Randomland friends. Photo courtesy of Eve Fiorillo." width="604" height="453" /></a><p class="wp-caption-text">DJ Barbi and Randomland friends. Photo courtesy of Eve Fiorillo.</p></div>
<div id="attachment_1155" style="width: 614px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-boys.jpeg"><img class="size-full wp-image-1155" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-boys.jpeg" alt="Fun at Randomland. Photo courtesy of Eve Fiorillo." width="604" height="453" /></a><p class="wp-caption-text">Fun at Randomland. Photo courtesy of Eve Fiorillo.</p></div>
<div id="attachment_1584" style="width: 614px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Random-fun.jpeg"><img class="size-full wp-image-1584" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Random-fun.jpeg" alt="Random fun. Photo courtesy of Eve Fiorillo." width="604" height="404" /></a><p class="wp-caption-text">Random fun. Photo courtesy of Eve Fiorillo.</p></div>
<div id="attachment_1582" style="width: 614px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-Rynecologist-+-Kid-X.jpg"><img class="wp-image-1582 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Randomland-Rynecologist-+-Kid-X.jpg" alt="Randomland DJs Rynecologist (left) and Kid X. Photo by John Mitchell (http://derinkuyu.ca/)." width="604" height="403" /></a><p class="wp-caption-text">Randomland DJs Rynecologist (left) and Kid X. Photo by John Mitchell (http://derinkuyu.ca/).</p></div>
<p>Local DJs including Barbi, Andy Ares, Rynecologist, Filthy Gorgeous, and Kid X (a.k.a. the Gatiens’ young son Xander) played regularly in different rooms while then-rising Toronto duos Crystal Castles and Thunderheist both performed live. Most weeks boasted big names in the underground, ranging from Diplo, Cut Copy, Kavinsky, Moderat, and Simian Mobile Disco to Kevin Saunderson, ?uestlove, and DJ Premier.</p>
<p>Randomland also benefited heavily from the sizable gay crowd that Rolyn Chambers, a <em>FAB</em> magazine columnist in addition to his CiRCA duties, and Steve Ireson attracted while collaborating with fellow promoters like Matt Sims and Daniel McBride.</p>
<div id="attachment_1164" style="width: 362px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Matt-Sims-at-Justice.jpeg"><img class="size-full wp-image-1164" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Matt-Sims-at-Justice.jpeg" alt="Promoter Matt Sims. Photos by John Mitchell." width="352" height="528" /></a><p class="wp-caption-text">Promoter Matt Sims. Photo by John Mitchell.</p></div>
<p>The spacious and sexy Mirror Ballroom came to be seen as “the gay room” as Chambers and Ireson programmed local queer DJs like Mark Falco, Jamal, and Dwayne Minard and performers including Lena Love, Sofonda, and Gia.</p>
<p>“I once rented a scissor lift for Lena Love’s performance in the Mirror Ballroom,” recalls Chambers. “She and her 50-foot white skirt were lifted to the roof of the building. Gia’s winter performance in 2007 was also a highlight. I rented a snow machine, which created a blizzard for her show. We left it on all night and watched as people danced under the falling snow.”</p>
<div id="attachment_1156" style="width: 463px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Mirror-Ballroom3.jpg"><img class="size-full wp-image-1156" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Mirror-Ballroom3.jpg" alt="Lena Love (right) in the Mirror Ballroom. Photo courtesy of Rolyn Chambers." width="453" height="604" /></a><p class="wp-caption-text">Lena Love (right) in the Mirror Ballroom. Photo courtesy of Rolyn Chambers.</p></div>
<p>“The Mirror Ballroom on Friday nights was a great success,” adds Ireson. “It was always packed, and often ended up pulling adventurous people from the Main Room where Randomland was happening.”</p>
<p>Chambers, in fact, feels this is why he was let go from CiRCA nine months after it opened, claiming that “Eve and Mario wanted to close the Mirror Ballroom because they felt the night was becoming too gay.”</p>
<p>Fiorillo, writing independently of Chambers’ comment, states that A.D/D “wanted our night to be evenly mixed. Our intention wasn’t to segregate the crowd.”</p>
<p>For his part, Jukica most recalls the night’s overall vibe: “In Randomland, we created an intensely excited atmosphere for a generation of kids that will not be forgotten. I have just as many people come up to me to say how that was the most exciting period of their lives for clubbing as I do for Industry. If you were 19-to-25 in Toronto during Randomland, and went there, you know what I mean.”</p>
<p>For Traffic Saturdays, Pettigrew and his GEM team—which also included DJ/promoter Nitin Kalyan, Darren Arcane, Nikita Stanley, and others—had different goals entirely.</p>
<p>“We really wanted to produce a cool house-music vibe that was more like a Pacha Ibiza or LIV Miami, so it was more focussed on tables and booze,” says Pettigrew, who’d come up promoting parties at Toronto clubs including <a href="http://thenandnowtoronto.com/2014/10/then-now-limelight/" target="_blank">Limelight</a>, <a href="http://thenandnowtoronto.com/2014/09/then-now-system-soundbar/" target="_blank">System Soundbar</a>, and <a href="http://thenandnowtoronto.com/2014/10/then-now-turbo/">Turbo</a>.</p>
<div id="attachment_1157" style="width: 802px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Doman-L-Pettigrew-R.jpeg"><img class="wp-image-1157 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Doman-L-Pettigrew-R.jpeg" alt="James Doman (left) and Craig Pettigrew. Photo by John Mitchell (http://derinkuyu.ca/)." width="792" height="528" /></a><p class="wp-caption-text">James Doman (left) and Craig Pettigrew. Photo by John Mitchell (http://derinkuyu.ca/)</p></div>
<p>Pettigrew also DJed at Traffic, along with DJ/producer James Doman. Now based in Los Angeles, Doman broke out as a producer with his duo Doman &amp; Gooding during his time at CiRCA. The video for their 2009 club smash “Runnin’” was filmed primarily in the club’s VIP areas.</p>
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<p>Saturdays were all about living large: big crowds dancing to big room sounds, with big-name DJs frequently on deck. Traffic featured huge DJ names, including David Guetta, Tiesto, and Bob Sinclar. Pettigrew recalls two personal favourites.</p>
<p>“Danny Tenaglia played some marathon sets; I wouldn’t leave the club till 3 p.m. the next day! Those nights were really special. The [October 2008] Carl Cox night was insane. I’ll never forget that party because Carl really turned it out, and people were just in the mood to party. The vibe was explosive.”</p>
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<p><strong>Who else played/worked there</strong>: CiRCA hosted a number of concerts, many of which are talked about to this day. French duo Justice performed to a frantic Thursday-night audience, just two weeks after CiRCA opened. Lupe Fiasco, Kanye West, Pharrell Williams, Rihanna, and others all shared the stage in March 2008. Wyclef Jean performed months later. Lady Gaga’s November 2008 show was her first in Toronto.</p>
<div id="attachment_1158" style="width: 802px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Justice-crowd.jpeg"><img class="wp-image-1158 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Justice-crowd.jpeg" alt="The crowd at the October 2007 Justice show. By John Mitchell Photography (http://derinkuyu.ca/)." width="792" height="528" /></a><p class="wp-caption-text">The crowd at the October 2007 Justice show. By John Mitchell Photography (http://derinkuyu.ca/)</p></div>
<p>Crookers, DJ Sneak, and Funkmaster Flex all DJed at CiRCA. Pat Boogie also booked in deeper house DJs including Dennis Ferrer, Martinez Brothers, and FilSonik. Popular local hip-hop, R&amp;B, and Top 40 DJ Baba Kahn held court on Thursday nights for a period (and would later be booked as the main resident at commercial night Reason Fridays, where he was joined by the likes of Pitbull).</p>
<p>Chambers also proudly recalls high profile arts-based events that he helped co-ordinate.</p>
<p>“Having <a href="http://www.gretaconstantine.com/">Greta Constantine</a>’s fashion show at the club was a huge coup for CiRCA. Having the first-ever Kidrobot fashion show was also a major triumph. We were able to work with 20 prominent Canadian fashion designers who designed outfits for the iconic <a href="http://sites.kidrobot.com/munnyworld/">Munny</a> dolls. People were able to bid on them, raising money for War Child Canada.”</p>
<div id="attachment_292" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-Project-Munny-by-Damzels-in-this-Dress.jpg"><img class="size-full wp-image-292" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/CiRCA-GTO-___-Project-Munny-by-Damzels-in-this-Dress.jpg" alt="Project Munny fashions by Damzels in This Dress. Photo courtesy of Rolyn Chambers." width="635" height="476" /></a><p class="wp-caption-text">Project Munny fashions by Damzels in This Dress. Photo courtesy of Rolyn Chambers.</p></div>
<p>Of course, staging productions and running a proper nightclub required a small army of staff, including dozens of bartenders, waiters, bussers, and security people. Technical director Russell Edwards oversaw production details during CiRCA’s first year while Ashley MacIntyre did essential double duty as director of marketing and corporate relations.</p>
<p>“When I came on board eight months after CiRCA opened, it seemed like most of the kinks associated with opening a new venue had been ironed out and the team they’d assembled was working well together,” recalls Pat Boogie. “It was very exciting to be working in Canada’s largest club and among so many talented people.”</p>
<p>In its first year, CiRCA was <em>the</em> place to be. It was even recognized on the global stage—rare for a Toronto club—winning “best new club” honours at the WMC’s 2008 Club World Awards. But the cracks were starting to show.</p>
<p>“When I was working there, we all knew that the club was in major trouble financially,” admits Boogie. “Not only were they behind on paying many of their main in-house staff, they were also behind on paying many outside contractors. It was a very difficult and extremely stressful situation on a daily basis.”</p>
<div id="attachment_1165" style="width: 412px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Martinez-Brothers-Nov-2008.jpg"><img class="size-full wp-image-1165" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Martinez-Brothers-Nov-2008.jpg" alt="Martinez Brothers, with Pat Boogie in background. Photo by Andre M, courtesy of Pat Boogie." width="402" height="604" /></a><p class="wp-caption-text">Martinez Brothers, with Pat Boogie in background. Photo by Andre M, courtesy of Boogie.</p></div>
<p><strong>The beginning of the end</strong>: It’s impossible to discuss CiRCA without addressing the financial troubles, variety of court cases, and competing economic and artistic priorities that ultimately led to its downfall. The fact that CiRCA opened carrying millions of dollars in debt is irrefutable. Once doors had opened, the priority was paying rent, the interest on those early loans, and for day-to-day operations. There was a swirl of rumours about who or what was paid under Gatien’s watch.</p>
<p>“Talk to any bartender, waiter or bus boy who was there; I never missed a payroll,” Gatien insists. “When I was there, we also never missed our withholdings to the government, we were current with our rent, all that stuff.”</p>
<p>“The staff was getting paid for the most part at that point,” verifies former general manager Bristol. “Sometimes it was late, but it always got paid. I was behind, but the other managers were not, and the promoters were behind.”</p>
<p>Arena Entertainment already owed more than $600,000 in back rent by the time CiRCA opened in October 2007 (according to a Notice of Intent and Proposal from Arena’s eventual 2010 Bankruptcy and Insolvency Act [BIA] court proceedings), but RioCan did not provide monthly specifics prior to April 2007, despite Kulidjian’s repeated requests. The landlords do not appear to have initially demanded arrears, but instead made compromises and granted credits towards CiRCA’s rent. RioCan Statement of Arrears (SOA) figures from November 2009 do indicate that CiRCA’s monthly rent was generally kept current during its first year of operations. The big troubles began in December 2008, when—according to the aforementioned SOA—rent was not paid in full, followed by no payments in both January and February 2009.</p>
<p>This was a time of great turmoil at the club. By late 2008, Ari Kulidjian had hired accountants to do a financial audit, ostensibly with the goal of cutting CiRCA’s costs. This not only led to a falling out between Kulidjian and Gatien over the funds devoted to the club’s art department, aesthetics, and DJ/performer fees, but also a $20 million civil lawsuit that pitted the two (and related parties) against one another. Kulidjian and Arena Entertainment accused Gatien of financial mismanagement, breach of contract, slander, and more. Gatien, in a counterclaim, filed for breach of contract and back pay. (The lawsuits were dismissed for delay in 2011.)</p>
<p>Things came to a head when Gatien resigned in February 2009, leaving Kulidjian and Stephan Katmarian as the remaining co-directors of Arena Entertainment Inc. In a January 2010 affidavit (from the Arena Entertainment vs. Peter Gatien, PJG Holdings Inc. and Alexandra Gatien proceedings), Kulidjian stated that Gatien had quit in response to meetings of Arena’s Board of Directors in which the Board had criticized Gatien’s “mishandling of Arena’s financial affairs.”</p>
<p>Gatien tells me he left CiRCA because “I was not going to be associated with something that I considered to be a sub-standard product. Long story short, I very much believe that you have to continually reinvest in your club. That’s why our art department was so extensive, our installations changed all the time, we reinvented all of the rooms, and that sort of stuff.</p>
<p>“My two primary partners [Kulidjian and Katmarian] saw that as a waste of money and felt that we should cash in and just become a bridge and tunnel [suburban/commercial] club. I got tired of trying to explain that if you want to last 10 or 20 years in the business, you can’t be shortsighted on your profits and try to shortchange the public. The art component of the whole club and the DJs—to do it right costs money. There’s a lot that goes on behind making a place become an institution versus a place that’s just okay.” (Ari Kulidjian rejected my requests for an interview, stating only that I should refer to the court documents related to Arena’s BIA proceedings.)</p>
<p>Following Gatien’s departure, things took a turn for the worse. Just weeks after, in March 2009, RioCan made a formal demand for payment of CiRCA’s full arrears, listed as $822,754.58, within seven days. A series of such demands did result in Arena, under Kulidjian and Katmarian, prioritizing monthly rent and payments towards arrears for a period. But other aspects of CiRCA suffered: the club’s art department was unceremoniously closed that month.</p>
<p>“I showed up for work one day and was told that I was no longer allowed on the property—not even to clear my desk of personal belongings,” says artistic director Baird, who has worked to design a number of INK-owned clubs of late, including the soon-to-open Uniun Nightclub at 473 Adelaide W., former home of Devil’s Martini.</p>
<p>“After a solemn promise from these investors to pay me back wages of approximately $30,000 they instead cut the art department down to the one person—someone we had hired as a costume seamstress. It was all done with the hidden agenda of catering to the lowest common denominator, thinking that the patrons wouldn’t know the difference or care.”</p>
<p>“After Peter left, the directors and the powers that were left over became a lot tardier with their payments,” adds Bristol. “Some people’s payments stopped totally.”</p>
<p>Promoters including Chambers, GEM, and A.D/D all mention promised pay that was never received.</p>
<p>“Peter definitely started to ring up the unpaid bills, but it really started when he left and the guys who took over thought they could run the club by not paying people at all,” offers A.D/D’s Mario Jukica. “Slowly but surely, when you don’t pay people, they start to talk. When you stop paying promoters, people stop coming.”</p>
<p>As a patron, it was hard not to notice that CiRCA no longer felt as magical, that damaged furniture was slow to be repaired, or that DJ and entertainment bookings dried up.</p>
<p>“The art and the vision were gone,” says Bristol. “The creativeness slowed and then came to a halt.”</p>
<p>Bristol left two months after Gatien, going to the Guvernment and taking a lot of CiRCA staff with him. (Bristol continues to work for Charles Khabouth’s <a href="http://ink-00.com/">INK Entertainment</a>; today he is director of venue operations for the company.) The turnover didn’t stop there. By mid-summer 2009, A.D/D and Randomland Fridays were no longer on the roster.</p>
<p>“When Peter left, the life force left with him,” says Jukica.</p>
<div id="attachment_1585" style="width: 802px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Kenny-Glasgow.jpeg"><img class="wp-image-1585 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Kenny-Glasgow.jpeg" alt="Kenny Glasgow at CiRCA. Photo by John Mitchell (http://derinkuyu.ca/)." width="792" height="528" /></a><p class="wp-caption-text">Kenny Glasgow at CiRCA. Photo by John Mitchell (http://derinkuyu.ca/).</p></div>
<div id="attachment_1166" style="width: 802px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Jonny-White-Nitin.jpeg"><img class="wp-image-1166 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Jonny-White-Nitin.jpeg" alt="Jonny White (left) and Nitin at Traffic Saturdays. Photo by John Mitchell (http://derinkuyu.ca/)." width="792" height="528" /></a><p class="wp-caption-text">Jonny White (left) and Nitin at Traffic Saturdays. Photo by John Mitchell (http://derinkuyu.ca/).</p></div>
<p>“CiRCA was Peter’s vision, and with him gone it just didn’t work,” agrees Pettigrew, who ended his highly profitable Traffic Saturdays around the same time. “GEM had to move on. The new owners just didn’t get it, so we decided it was best we leave.” (Pettigrew now lives in Los Angeles and is one of the driving forces behind the fast-growing <a href="http://www.thebpmfestival.com/">BPM Festival</a>, held each January in Playa del Carmen, Mexico.)</p>
<p>CiRCA’s programming became decidedly mainstream; Top 40, hip-hop, commercial dance music and bikini competitions became common as Arena worked to draw larger crowds and income. Reams of email correspondence between Arena and RioCan paint the picture of a club in trouble.</p>
<p>By August 2009, contributions to monthly rent were paid only after repeated landlord requests. Court documents from Arena’s BIA proceedings include binders full of emails outlining their excuses. Two bounced cheques in September were followed by a low payment in October and zero rent paid in November. On Nov. 5, after repeated notices of default, RioCan demanded full arrears of $789,550.76 by Nov. 12.</p>
<p>On Nov. 11, filing under the Canadian Bankruptcy and Insolvency Act, Arena Entertainment put forward a Notice of Intention with a Proposal to restructure and modify existing arrangements with their more than 150 creditors.</p>
<p>This would have led to some—including Toronto oil executive Robert Salna, a primary investor who reportedly sunk more than $1.8 million into CiRCA—being paid in full over a longer period of time while other creditors would receive only a percentage of what they were owed. Multiple creditors, including RioCan and the Royal Bank of Canada, immediately opposed Arena’s Proposal, resulting in a series of related court hearings.</p>
<p>Many close to the club believe all this should not have been necessary.</p>
<p>“During CiRCA’s first year, we did $14 million of business, which is a lot in Toronto,” says Gatien. (This figure was reiterated by Bristol, although a 2010 <a href="http://www.theglobeandmail.com/news/toronto/the-downfall-of-circa-night-club/article1315841/?page=all">Globe and Mail article</a> references court filings that suggest $7 million in revenues was a more likely number.)</p>
<p>“That club made a lot of money,” Gatien asserts. “We actually reduced the debt by a couple of million dollars in the first year.”</p>
<p>Others offer figures that back up Gatien’s claim. Experienced club and restaurant owner/operator Yigal Bensadoun was brought in as CiRCA’s general manager in October 2009 by Arena’s insolvency trustee, Hans Rizarri of Soberman Chartered Accountants.</p>
<p>“The club was a disaster from top to bottom,” writes Bensadoun by email. “I had to hire a whole new team within the first week to rebrand CiRCA and create something exciting in a place that had already been around for two years. It was a huge challenge to make it work again.”</p>
<p>He states that when he started, “Sales at CiRCA were averaging $45,000 a week. The place needed to generate $75,000 per week to stay afloat.”</p>
<p>Bensadoun also offers that, in working with Rizarri, “we were able to bring the sales up to well over $140,000 a weekend, and were able to show profits within the first month of operations.</p>
<p>“What was mind boggling is that sales on Saturday nights reached over $200,000 when the club first opened, and towards the end of CiRCA, those numbers were there again.”</p>
<div id="attachment_1159" style="width: 802px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Traffic-goers2.jpeg"><img class="wp-image-1159 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/Traffic-goers2.jpeg" alt="At Traffic Saturdays. By John Mitchell Photography (http://derinkuyu.ca/)." width="792" height="528" /></a><p class="wp-caption-text">At Traffic Saturdays. By John Mitchell Photography (http://derinkuyu.ca/).</p></div>
<p><strong>What happened to it</strong>: Bensadoun, who now manages INK’s This Is London nightclub, describes a damning scenario.</p>
<p>“Money started coming in again, and the partners started to pay close attention to where the monies were going. The owners were not interested in paying down the debt to suppliers, bank loans, and RioCan. I had a deal in place in order to pay the landlords back, but they were more interested in getting back their investments.”</p>
<p>A Notice of Default served by RioCan on March 12, 2010 does state that Arena owed $79,357.52 in rent for the month of March, and that they should pay by the next day or the lease could be terminated.</p>
<p>“At that time, I couldn’t reinvest the money into the club by trying to bring new attractions, artists, and DJs to maintain the popularity that we’d regained,” states Bensadoun. “Things could have gone differently; the club earned enough money, and then some, to keep the place alive.”</p>
<p>The various efforts, arguments, and court cases became irrelevant. On March 24, 2010, CiRCA declared bankruptcy. Almost $9 million was owed to creditors; bankruptcy was declared after the Royal Bank demanded repayment of a $249,000 loan.</p>
<p>Receivers were called in on March 24, 2010, to begin the process of distributing CiRCA’s assets, valued at just $62,004.</p>
<p>Those of us who marveled at the club’s existence and potential are left to wonder what could have been.</p>
<p>“Even though CiRCA was not a financial success, it still left its mark on this city, and raised the bar for creativity, originality and style in a ‘super club,” says Pat Boogie. “It also brought an element of musical and artistic variety not seen on this level in Toronto.”</p>
<p>“CiRCA showed me what the next level of nightlife should be,” adds Bristol. “You always hear people saying that people, things, or products were ahead of their time; CiRCA actually was.”</p>
<p>“I was very proud of CiRCA,” says Gatien. “I was very proud of the staff and what we accomplished under very difficult circumstances. Had CiRCA not had the internal problems that we had, and I had been left to run it the way it was meant to be run, it would still be going gangbusters today.”</p>
<p>These days, Gatien is at work on developing a television series. (“It’s basically an <em>Entourage</em>-slash-<em>Sex and the City</em> period piece set in ’90s New York.”) He also helped finance the 2011 documentary <em><a href="http://www.youtube.com/watch?v=NYRDE5-Yti8" target="_blank">Limelight</a></em>, which focusses heavily on that club’s rise and fall and the court cases brought against him. I highly recommend a viewing.</p>
<p>Though he’s more likely to open a boutique hotel than he is another nightclub in Toronto, Gatien does still believe that a similarly grand superclub could succeed downtown.</p>
<p>“You need a lot of components to work at the same time, but if the right situation presented itself, Toronto’s market is more than adequate to sustain anything that any other large city can. You’ve got a large creative community, a lot of hip people; it may not have the joie de vivre that Montreal has, but it’s certainly not a one-horse town.”</p>
<p>As for 126 John Street itself, it’s again changing with the neighbourhood. A two-floor Marshalls department store opened there last Thursday.</p>
<div id="attachment_1160" style="width: 535px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/10/126-John-St.-CiRCA-to-Marshalls.jpg"><img class="wp-image-1160" src="http://thenandnowtoronto.com/wp-content/uploads/2014/10/126-John-St.-CiRCA-to-Marshalls.jpg" alt="Photo by Denise Benson." width="525" height="700" /></a><p class="wp-caption-text">126 John Street becomes a Marshalls. Photo by Denise Benson.</p></div>
<p><em>Thank you to Craig Pettigrew, Eve Fiorillo, Jeff Rogers, John Mitchell, Kenny Baird, Mario Jukica, Orin Bristol, Pat Boogie, Peter Gatien, Rolyn Chambers, Steve Ireson, Yigal Bensadoun, and Stuart Berman.</em></p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/10/then-now-circa/">Then &#038; Now: CiRCA</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
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		<title>Then &amp; Now: JOY</title>
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		<pubDate>Thu, 25 Sep 2014 17:49:33 +0000</pubDate>
		<dc:creator><![CDATA[Denise Benson]]></dc:creator>
				<category><![CDATA[1990s]]></category>
		<category><![CDATA[After-hours]]></category>
		<category><![CDATA[Dance Music]]></category>
		<category><![CDATA[Gay]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[Warehouse party]]></category>
		<category><![CDATA[Alain Vinet]]></category>
		<category><![CDATA[Boom Boom Room]]></category>
		<category><![CDATA[Boots]]></category>
		<category><![CDATA[Boris Dlugosch]]></category>
		<category><![CDATA[Christian Pronovost]]></category>
		<category><![CDATA[Cirque de Soleil]]></category>
		<category><![CDATA[Club David]]></category>
		<category><![CDATA[Colby's]]></category>
		<category><![CDATA[Condo Development]]></category>
		<category><![CDATA[Deep Dish]]></category>
		<category><![CDATA[DJ Gryphon]]></category>
		<category><![CDATA[Don Berns]]></category>
		<category><![CDATA[Eleven Residencies]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Frankie Knuckles]]></category>
		<category><![CDATA[Geena Davis]]></category>
		<category><![CDATA[Gilles Belanger]]></category>
		<category><![CDATA[Go-Go]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Jackae Baker]]></category>
		<category><![CDATA[James 'St. Bass' Vandervoort]]></category>
		<category><![CDATA[Jason "Deko" Steele]]></category>
		<category><![CDATA[Jason Hodges]]></category>
		<category><![CDATA[Jennstarr]]></category>
		<category><![CDATA[John Wulff]]></category>
		<category><![CDATA[JOY]]></category>
		<category><![CDATA[Kathleen Robertson]]></category>
		<category><![CDATA[Kenny Glasgow]]></category>
		<category><![CDATA[Le Mystique]]></category>
		<category><![CDATA[Luc Raymond]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[Mario J]]></category>
		<category><![CDATA[Mark Anthony]]></category>
		<category><![CDATA[Matt C]]></category>
		<category><![CDATA[Mitch Winthrop]]></category>
		<category><![CDATA[OZ]]></category>
		<category><![CDATA[Phipps Street]]></category>
		<category><![CDATA[Rawlinson Cartage]]></category>
		<category><![CDATA[Rommel]]></category>
		<category><![CDATA[RPM]]></category>
		<category><![CDATA[Scott Cairns]]></category>
		<category><![CDATA[St. Joseph Street]]></category>
		<category><![CDATA[Stages]]></category>
		<category><![CDATA[Sylvain Girard]]></category>
		<category><![CDATA[The Barn]]></category>
		<category><![CDATA[The Cubicle]]></category>
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		<category><![CDATA[Yonge Street]]></category>

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		<description><![CDATA[<p>Resident JOY diva and host Rommel (right). Photo courtesy of John Wulff. &#160; Article originally published June 7, 2012 by&#8230;</p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/09/then-now-joy/">Then &#038; Now: JOY</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong>Resident JOY diva and host Rommel (right). Photo courtesy of John Wulff.</strong></p>
<p>&nbsp;</p>
<p><em>Article originally published June 7, 2012 by The Grid online (TheGridTO.com).</em></p>
<h4>In this edition of her nightclub-history series, Denise Benson revisits the most sexcess-ful, celeb-studded gay house club of the ‘90s.</h4>
<p><strong>BY</strong>: <a title="Posts by Denise Benson" href="http://thenandnowtoronto.com/about/denise-benson/" target="_blank">DENISE BENSON</a></p>
<p><strong>Club</strong>: JOY, 16 Phipps</p>
<p><strong>Years of operation</strong>: 1995-1997</p>
<p><strong>History</strong>: The rapidly changing streets surrounding Toronto’s Yonge and St. Joseph intersection were once a mecca for adventurous late-night dancers. Some of the hub’s gay and after-hours history was explored in earlier Then &amp; Now pieces about influential 1980s venues <a href="http://thenandnowtoronto.com/2014/09/then-now-voodoo/" target="_blank">Voodoo</a> and <a href="http://thenandnowtoronto.com/2014/09/then-now-club-z/" target="_blank">Club Z</a>; now, we return during the ’90s, before the area was transformed by the massive condo development we see today.</p>
<p>The tiny Phipps Street is tucked in just north of Wellesley and south of St. Joseph, running east-west from St. Nicholas to Bay. In the mid-’70s, while big gay dance club <a href="http://www.discomusic.com/clubs-more/14947_0_6_0_C/">The Manatee</a> drew crowds to 11A St. Joseph, <a href="http://thenandnowtoronto.com/2014/11/then-now-club-davids/" target="_blank">Club David&#8217;s</a> brought gay revelers south down the alley, to 16 Phipps, where a gold rendition of Michelangelo’s David presided over the dancefloor. In the ’80s, David was out and mirrors were in as the building became new gay club Le Mystique.</p>
<p>Although it later housed a variety of warehouse parties, early raves and other one-off events, the building still featured some of Mystique’s décor when John Wulff and silent partners went to view 16 Phipps early in March of 1995. The former storehouse, complete with its old loading dock and a small tunnel that connected it to 11A St. Joseph (it’s thought a conveyor belt once ran between the two), was in rough shape.</p>
<p><span id="more-1008"></span></p>
<div id="attachment_501" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Joy0007.jpg"><img class="size-full wp-image-501" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Joy0007.jpg" alt="Outside 16 Phipps, pre-JOY. Photo courtesy of John Wulff." width="635" height="460" /></a><p class="wp-caption-text">Outside 16 Phipps, pre-JOY. Photo courtesy of John Wulff.</p></div>
<p>Wulff—who’d been socializing “seven days a week” in Toronto’s downtown gay scene since he was 16, and had worked for clubs including Gilles Belanger’s B-Bar—was ready to produce something of his own. He saw the 6,000 sq. ft. space as being well-suited to his vision of an after-hours dance club, located near <a href="http://en.wikipedia.org/wiki/Church_and_Wellesley" target="_blank">the gay village</a>, that would feature house music, art, and performance.</p>
<p>“The space was big, raw, and warehousey,” recalls Wulff. “We ripped everything out, soundproofed the walls, sprayed everything black, and installed a sound system.”</p>
<div id="attachment_500" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Joy0006.jpg"><img class="size-full wp-image-500" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Joy0006.jpg" alt="Inside of 16 Phipps, pre-JOY. Photo courtesy of John Wulff." width="635" height="454" /></a><p class="wp-caption-text">Inside of 16 Phipps, pre-JOY. Photo courtesy of John Wulff.</p></div>
<p>“Physically, JOY was a big black box,” adds DJ Scott Cairns, who would become the club’s Saturday night resident. “It was mainly dancefloor, with a raised area in the back where people could get a bird’s-eye view of what was happening below. It was dark and sexy. The lighting was minimal, with the focus being the giant disco ball in the centre of the floor.”</p>
<p>JOY opened its doors at 1 a.m.—then last call at licensed bars—on Friday, March 17, 1995. Although the promotion of Fridays faltered at first, JOY’s Saturdays were an immediate hit and soon regularly exceeded the legal capacity of 472 people.</p>
<p>“JOY quickly became the late night go-to spot,” says Cairns. “Mainly a gay event, the Saturdays were heavily attended by a wide cross-section of people: drag queens, muscle boys, dykes, models—all the usual suspects—with a gay-positive hetero element. Straight girls and their terrified boyfriends were often on hand.”</p>
<div id="attachment_1011" style="width: 614px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-dancefloor2.jpg"><img class="size-full wp-image-1011" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-dancefloor2.jpg" alt="JOY dancefloor. Photo courtesy of  John Wulff." width="604" height="406" /></a><p class="wp-caption-text">JOY dancefloor. Photo courtesy of John Wulff.</p></div>
<p><strong>Why it was important</strong>: The timing of JOY could not have been better. As a gay-heavy, house music focussed, late-night dance club, it filled a lot of gaps. The warehouse scene had slowed, raves had grown larger and younger, and the music at Toronto gay bars had become increasingly commercial.</p>
<p>“JOY was completely on its own,” says Wulff. “The gay clubs, like <a href="http://thenandnowtoronto.com/2014/12/then-now-boots/" target="_blank">Boots</a>, Colby’s and The Barn, were playing Top 40 with the occasional house song while raves were playing Euro-ish fast beats. JOY was playing the newest and best underground house music, and felt like warehouse parties in Chicago or Detroit. JOY didn’t feel like Canada; it felt very New York, and people were very excited to be part of the energy.”</p>
<p>“JOY was very important at the time as it offered an after-hours experience that was safe and close to home for a big portion of the gay community,” adds Cairns, a 30-year DJ veteran who, by then, had wrapped up popular residencies at both The Phoenix and <a href="http://thenandnowtoronto.com/2014/09/then-now-oz-the-nightclub/" target="_blank">OZ</a>.</p>
<p>“There was a definite thirst for something new in the core. I feel we provided that big time.”</p>
<p>“The JOY space had cachet from being a gay and alternative club over many years,” says James Vandervoort, better known as James St. Bass, a friend and frequent DJ partner of Cairns’. Vandervoort had come out while dancing in nearby ’80s clubs like <a href="http://thenandnowtoronto.com/2014/10/then-now-stages/" target="_blank">Stages</a>, Avalon, and Voodoo, and had himself brought gay clubbers west of Yonge while DJing boys’ nights at both <a href="http://thenandnowtoronto.com/2014/11/then-now-go-go/" target="_blank">Go-Go</a> and <a href="http://thenandnowtoronto.com/2014/09/then-now-boom-boom-room/" target="_blank">Boom Boom Room.</a></p>
<p>“By the time JOY got started, it felt like coming home to gay after-hours dancing, but it was our time and our generation that was running it. JOY took the tradition of those earlier after-hours dances, but had more glamour, energy, and perhaps danger than the others that came before. It was raw, dark, sexy and, best of all, so central. JOY had the sound and feel of an illicit warehouse party, but was there every weekend—and with no chasing phone-line prompts to find it!”</p>
<div id="attachment_509" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-ScottJohnGilles.jpg"><img class="size-full wp-image-509" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-ScottJohnGilles.jpg" alt="Scott Cairns (left), John Wulff and Gilles Belanger. Photo courtesy of Wulff." width="635" height="431" /></a><p class="wp-caption-text">Scott Cairns (left), John Wulff and Gilles Belanger. Photo courtesy of Wulff.</p></div>
<p>Cairns created much of the atmosphere with his music, often playing five full hours of the house he loved.</p>
<p>“Some of the best house was coming out in 1995 to ’96,” Cairns enthuses. “Big records for me at JOY included tracks from Farley &amp; Heller a.k.a. Roach Motel, like ‘<a href="http://www.youtube.com/watch?v=xhJONRMAo50" target="_blank">Wild Luv</a>‘ and ‘<a href="http://www.youtube.com/watch?v=s0e6nQ_xj-g" target="_blank">Work 2 Doo</a>.’ The dub of Joi Cardwell’s ‘<a href="http://www.youtube.com/watch?v=H2kuvc1PNsk" target="_blank">Jump For Joi</a>‘ was massive, as was H2O’s ‘<a href="https://www.youtube.com/watch?v=VJ7vXTSahFY" target="_blank">Satisfied (Take Me Higher)</a>,’ and Robbie Tronco’s ‘<a href="http://www.youtube.com/watch?v=7zJ6byW3Ho0" target="_blank">Walk for Me</a>.’ Tracks from producers like Danny Tenaglia, Roger S., MURK, Angel Moraes and Mousse T. were really big.</p>
<p><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-JOY-Boris-Dlugosch-promo.jpg"><img class="aligncenter wp-image-502" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-JOY-Boris-Dlugosch-promo.jpg" alt="JOY GTO ___ JOY-Boris-Dlugosch-promo" width="484" height="650" /></a></p>
<p>“And then came Boris Dlugosch and ‘<a href="http://www.youtube.com/watch?v=I1ylkpTxxpA" target="_blank">Keep Pushin’</a>,’” Cairns continues. “My friend Mitch Winthrop had just came back from visiting Boris in Germany, and arrived at JOY with a test press of this forthcoming single. I dropped it immediately and the reaction was intense. Later, in June of 1996, I had the pleasure of being joined by Boris at JOY. During his set, he dropped Giorgio Moroder’s ‘<a href="https://www.youtube.com/watch?v=ViN2bRGrBx8" target="_blank">Chase</a>.’ It’s one of my strongest memories from the club.”</p>
<p>&nbsp;</p>
<p>LISTEN: <a href="http://cairns45.podomatic.com/entry/2012-05-16T03_21_13-07_00" target="_blank">Scott Cairns Live at JOY</a></p>
<p>&nbsp;</p>
<p>The intense atmosphere of Saturdays at JOY can also be attributed to the dreams and antics of host John Wulff.</p>
<p>“My responsibility was to create an experience every week, and I’m proud of the events we put together,” he says.</p>
<p>For Halloween of 1995, Wulff performed as <a href="http://www.youtube.com/watch?v=WPQ7giJg9WE" target="_blank">Carrie</a>, complete with wig, white dress, pyrotechnics and Gilles Belanger as his Tommy Ross.</p>
<p>Another week, he recounts, “I rode into JOY on a motorcycle, in a star-spangled bikini, wrapped in an American flag and did Sandra Bernhardt’s strip tease from <em style="font-family: inherit; font-size: 100%; font-weight: inherit; font-style: italic; vertical-align: baseline; white-space: normal; text-align: inherit; margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent;"><a href="http://vimeo.com/24416026" target="_blank">Without You I’m Nothing</a></em> to [Prince's] ‘Little Red Corvette.’”</p>
<p>Frequently, Wulff could be found lying on a bed placed in the middle of the club on a scaffold.</p>
<p>“It was a mattress with gold satin sheets where whoever was feeling it would lounge or simulate sex shows,” says Wulff. “Various guests starred on that bed, from me to porn stars to beefcake male gymnasts stretching in silver sequin g-strings.”</p>
<p>He also recalls that JOY’s New Year’s 1996 party was perhaps the height of their (s)excess.</p>
<p>“We re-did the interior from black box to a glamorous ’30s speakeasy,” Wulff explains. “We installed two large chandeliers, and had an artist paint a 27-foot-long <a href="http://en.wikipedia.org/wiki/Tamara_de_Lempicka" target="_blank">Tamara de Lempicka</a> naked-woman portrait. We squeezed 1,200 people into that room. It was raining from the sweat and condensation—everyone was pretty much naked. I’ve never felt energy like that.”</p>
<div id="attachment_507" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Mural-JOY.jpg"><img class="size-full wp-image-507" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Mural-JOY.jpg" alt="JOY mural. Photo courtesy of John Wulff." width="635" height="423" /></a><p class="wp-caption-text">JOY mural. Photo courtesy of John Wulff.</p></div>
<p>Wulff, in fact, starred alongside the many local and international celebs who passed through the club’s doors on weekends. Dozens of actors, models and musicians took part, ranging from Madonna and her tour dancers to Alanis Morissette, Terrence Trent D’Arby, John Goodman, Geena Davis, Montreal supermodel Ève Salvail, <em style="font-family: inherit; font-size: 100%; font-weight: inherit; font-style: italic; vertical-align: baseline; white-space: normal; text-align: inherit; margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent;">90210</em> star Kathleen Robertson, and Heather Tom of <em style="font-family: inherit; font-size: 100%; font-weight: inherit; font-style: italic; vertical-align: baseline; white-space: normal; text-align: inherit; margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent;">The Young and the Restless</em>, a soap widely adored by gay men.</p>
<p>But it wasn’t just Saturday nights and celebrity cameos that made JOY special. About a month after the club opened, Fridays were properly launched, with Jennstar at the helm. The promoter and hostess had already worked for years at Queens Quay nightclub <a href="http://thenandnowtoronto.com/2014/10/then-now-rpm/" target="_blank">RPM</a>, was a columnist for <a href="http://www.tribemagazine.com/board/" target="_blank"><i>TRIBE</i></a> magazine, and was known for bringing warehouse heads, clubbers, and ravers of all sexual orientations together.</p>
<div id="attachment_497" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Jennstar-Leg-up.jpg"><img class="size-full wp-image-497" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Jennstar-Leg-up.jpg" alt="Jennstar at JOY. Photo courtesy of John Wulff." width="635" height="424" /></a><p class="wp-caption-text">Jennstar at JOY. Photo courtesy of John Wulff.</p></div>
<p>Jennstar recruited fellow Futureshock crew members Gavin Bryan and Nnamdi Gryffyn a.k.a. DJ Gryphon, and they assembled a team that brought the Friday night concept called “Jennstar…She’ll Make You Famous” to life.</p>
<p>“We were inspired by fashion, fabulousness, fierceness, all the F words—including ‘famous,’” says Jennstar. “Everyone who attended JOY was fierce in their own way. This was a time when a lot of people were just starting their businesses—hair, make-up, graphic artists, performers, club-kids, you name it.”</p>
<div id="attachment_496" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Jennstar-Joy.jpg"><img class="wp-image-496 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Jennstar-Joy.jpg" alt="Flyer courtesy of Jennstar" width="635" height="489" /></a><p class="wp-caption-text">Flyer courtesy of Jennstar</p></div>
<p>Opening night was packed, with NYC’s Frankie Knuckles on the decks and Jennstarr performing as Sunset Boulevard’s Norma Desmond. Fridays consistently bridged crowds and communities, with ace rotating resident DJs Gryphon, Jason Hodges, Matt C, Mario J, and Kenny Glasgow working their musical magic.</p>
<p>“I remember walking down the alley, hearing the music get louder as you’d approach, and then turning the corner to see a lineup of people trying to get in every week,” recalls Hodges of his first real residency. “It was a rush.”</p>
<div id="attachment_505" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-JOY-outside.jpg"><img class="size-full wp-image-505" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-JOY-outside.jpg" alt="Lineup outside of JOY. Photo courtesy of John Wulff." width="635" height="391" /></a><p class="wp-caption-text">Lineup outside of JOY. Photo courtesy of John Wulff.</p></div>
<p>“JOY was a place where that warehouse vibe was strong,” adds Hodges, <a href="https://soundcloud.com/hodgizz" target="_blank">a now-established DJ/producer</a>. “The sound was big, and the vibe was dope. It was a solid night that drew music-driven crowds who knew what was up.”</p>
<p>Most of Fridays’ cast of players—from door staff to DJs and dancers—very much knew what was up. Many would form the core of <a href="http://thenandnowtoronto.com/2014/09/then-now-industry/" target="_blank">Industry Nightclub</a>, which opened about a year and a half after JOY.</p>
<p>One of these people was Rommel, a house-music lover who danced many weekends away at JOY, and frequently hosted Fridays’ VIP room.</p>
<p>“JOY was my version of Studio 54,” says Rommel. “Favourite memories include Frankie Knuckles playing an amazing set, Franklin Fuentes performing his club hit ‘<a href="http://www.youtube.com/watch?v=cBUe10DsC0U" target="_blank">If Madonna Calls</a>,’ and, of course, our very own Jackae [Baker], with her many fabulous performances.”</p>
<div id="attachment_499" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-John-Rommel.jpg"><img class="wp-image-499 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-John-Rommel.jpg" alt="John Wulff (left) and Rommel. Photo courtesy of Wulff." width="635" height="616" /></a><p class="wp-caption-text">John Wulff (left) and Rommel. Photo courtesy of Wulff.</p></div>
<p>“Jennstar, Rommel, and Jackae brought the glamour and the fun,” says Vandervoort. “It was decadent for sure, but also very funny. There were feature shows and drag-fashion fabulousness that got sloppier the later it got, so it never had the heavy dark feeling of some raves; it was more pure gay lasciviousness and bold fun. You could be any orientation and be welcome at JOY, but you likely had a better time if you liked to take most of your clothes off and dance like a maniac.”</p>
<p><a href="https://www.facebook.com/photo.php?v=10151768023855363&amp;set=vb.557800362&amp;type%20=2&amp;theater" target="_blank">This video</a>, with original JOY footage shot by Rob Cluff in August of 1995, serves as evidence.</p>
<p>“At JOY we got away with a lot,” agrees Jennstar. “There were no rules really back then. Warehouse parties had died and the cops were paying attention to the raves, so we skirted under the radar for quite a bit. Just a bit, but boy was it fun. JOY was a place where you could come and hear fierce music and be who you wanted to be. It was definitely a birthplace for many events and parties that followed.</p>
<p>JOY was named the Best Nightclub of 1995 in <em style="font-family: inherit; font-size: 100%; font-weight: inherit; font-style: italic; vertical-align: baseline; white-space: normal; text-align: inherit; margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent;">Toronto Life</em> magazine. It also helped bring deeper shades of house back to gay bars.</p>
<p>Wulff offers this tidbit: “Colby’s opened Voodoo Lounge one year after JOY, and copied it directly.”</p>
<div id="attachment_506" style="width: 645px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Matt-C-Deko.jpg"><img class="size-full wp-image-506" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-GTO-___-Matt-C-Deko.jpg" alt="Matt C (left) with Jason “Deko” Steele. Photo courtesy of John Wulff." width="635" height="444" /></a><p class="wp-caption-text">Matt C (left) with Jason “Deko” Steele at JOY on Hallowe&#8217;en. Photo courtesy of John Wulff.</p></div>
<div id="attachment_1012" style="width: 614px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Joy-crowd.jpg"><img class="size-full wp-image-1012" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Joy-crowd.jpg" alt="At JOY. Photo courtesy of John Wulff." width="604" height="402" /></a><p class="wp-caption-text">At JOY. Photo courtesy of John Wulff.</p></div>
<p><strong>Who else played there</strong>: Jennstar’s Fridays featured many guest DJs, with a heavy Montreal lean. Frequent visitors included Luc Raymond, Christian Pronovost, and Alain Vinet, now Musical Director for Cirque du Soleil.</p>
<p>“The biggest international artists who played JOY for us were Deep Dish,” says Jennstar. “It’s kind of a funny story. Ashley from [promotions crew] Better Days called to ask if they could come and play the night before the [Better Days’] rave; the Deep Dish boys really wanted to get a feel for the city. I said sure, but had no real idea who they were, and we didn’t have money to pay them. They showed up and rocked the house.”</p>
<p>While Saturdays at JOY were mainly a showcase of Scott Cairns, guests like Montreal’s Mark Anthony and Sylvain Girard were sometimes found. Matt C also guested one Halloween, as caught on film above.</p>
<p>JOY also occasionally opened its doors on other nights for special events, including a House of Trance Wednesday series produced by Don Berns a.k.a. Dr. Trance.</p>
<div id="attachment_1554" style="width: 860px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-Dancefloor-Scott-Cairns.jpg"><img class="wp-image-1554" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/JOY-Dancefloor-Scott-Cairns-1024x686.jpg" alt="JOY dancefloor. Photo courtesy of Scott Cairns." width="850" height="570" /></a><p class="wp-caption-text">JOY dancefloor. Photo courtesy of Scott Cairns.</p></div>
<p><strong>What happened to it</strong>: JOY closed abruptly in early 1997.</p>
<p>“I had a falling out with my partners,” shares Wulff. “They changed the locks, and changed the name of the club to the Cubicle. Also, I was very tired and didn’t want to fight it. The fire department was all over us for capacity and sound issues, plus [then City Councillor] Kyle Rae was not a fan and wanted us closed.”</p>
<p>The Cubicle was short-lived. After it closed, 16 Phipps opened very briefly again under the name of JOY, though Wulff was not involved. According to him, the building was demolished roughly five years ago. In its place stands <a href="http://www.theredpin.com/toronto-condos/eleven-residences" target="_blank">the 20-storey condo build on the south side of Eleven Residencies</a> at 11 St. Joseph.</p>
<p>Wulff left the club business after JOY, moving into corporate branding and marketing. After recovering from serious health issues in 2011, however, he decided to “come out of retirement to do quarterly events,” beginning with a JOY reunion this Friday (June 8). Many of the JOY faithful will congregate in the rooms of Buddies In Bad Times Theatre (12 Alexander Street). Mark Falco DJs in the Cabaret, while Scott Cairns plays the main Chamber.</p>
<p>“I’ve been crafting the music for this night for months,” says an excited Cairns. “I’ve listened to probably a thousand records, trying to trim it down to the perfect set. I hope everyone has the best time, reuniting with friends and reliving the glory days of JOY.”</p>
<p>&nbsp;</p>
<p>LISTEN: <a href="http://cairns45.podomatic.com/entry/2012-05-16T16_38_54-07_00" target="_blank">SCOTT LIVE at JOY mix 2</a></p>
<p>&nbsp;</p>
<p>Jennstar, James St. Bass, Rommel and fellow JOY devotee Charles Pavia will host, while artists Drasko Bogdanovic and the Young Astronauts provide a wall of projections.</p>
<p>“With the reunion, it’s the old JOY mission: house music combined with artistic expression, through striking visuals, but on overdrive,” says Wulff. “I want to provide not only a good house-music party, but one that leaves you visually in awe.</p>
<p>“Also, Rommel will perform at 12:30 a.m., in something that I’ve described as her ‘Madonna Super Bowl Halftime Show.’ She’s accompanied by four clones of herself—you will die!</p>
<p>“I think that people are ready to have a different experience in nightclubbing,” summarizes Rommel. ”I would encourage attendees to put on their best boogie shoes, and to be as outrageous, if not courageous, in your club couture. JOY was especially known for that. Above all, I encourage everyone to just be you; that’s what JOY was and is all about.”</p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/09/then-now-joy/">Then &#038; Now: JOY</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
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		<title>Then &amp; Now: Industry</title>
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		<pubDate>Sun, 21 Sep 2014 01:35:28 +0000</pubDate>
		<dc:creator><![CDATA[Denise Benson]]></dc:creator>
				<category><![CDATA[1990s]]></category>
		<category><![CDATA[After-hours]]></category>
		<category><![CDATA[Dance Music]]></category>
		<category><![CDATA[Drum 'n' Bass]]></category>
		<category><![CDATA[Hip-Hop]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[Techno]]></category>
		<category><![CDATA[Baba Kahn]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Christian Newhook]]></category>
		<category><![CDATA[Daniel Bellavance]]></category>
		<category><![CDATA[Danny Tenaglia]]></category>
		<category><![CDATA[Derrick Carter]]></category>
		<category><![CDATA[Dino & Terry]]></category>
		<category><![CDATA[DJ Sneak]]></category>
		<category><![CDATA[Fukhouse]]></category>
		<category><![CDATA[Gavin Bryan]]></category>
		<category><![CDATA[Gay]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[James Applegath]]></category>
		<category><![CDATA[Jeff Mills]]></category>
		<category><![CDATA[Jennstarr]]></category>
		<category><![CDATA[Kenny Glasgow]]></category>
		<category><![CDATA[King West]]></category>
		<category><![CDATA[Liberty Village]]></category>
		<category><![CDATA[Mario J]]></category>
		<category><![CDATA[Matt C]]></category>
		<category><![CDATA[Michael Holtzman]]></category>
		<category><![CDATA[Paul Oakenfold]]></category>
		<category><![CDATA[Peter & Tyrone]]></category>
		<category><![CDATA[Roger Sanchez]]></category>
		<category><![CDATA[Rommel]]></category>
		<category><![CDATA[Roni Size]]></category>
		<category><![CDATA[Ronnie Ferszt]]></category>
		<category><![CDATA[Sean Sax]]></category>
		<category><![CDATA[Starting From Scratch]]></category>
		<category><![CDATA[Steve Ireson]]></category>
		<category><![CDATA[Syrous]]></category>
		<category><![CDATA[Toronto Rave]]></category>

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		<description><![CDATA[<p>Photo of Roger Sanchez at Industry in July 1996 courtesy of Gavin Bryan. &#160; Article originally published November 30, 2011 by&#8230;</p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/09/then-now-industry/">Then &#038; Now: Industry</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong>Photo of Roger Sanchez at Industry in July 1996 courtesy of Gavin Bryan.</strong></p>
<p>&nbsp;</p>
<p><em>Article originally published November 30, 2011 by The Grid online (TheGridTO.com).</em></p>
<h4>In this instalment of Then &amp; Now, Denise Benson looks back at the legendary King West super-club that put Toronto on the international dance-music map, Industry.</h4>
<p><strong>BY</strong>: <a title="Denise Benson" href="http://thenandnowtoronto.com/about/denise-benson/" target="_blank">DENISE BENSON</a></p>
<p><strong>Club</strong>: Industry nightclub, 901 King West</p>
<p><strong>Years in operation</strong>: 1996-2000</p>
<div id="attachment_484" style="width: 560px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-industry-key-chain-photo.jpg"><img class="wp-image-484 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-industry-key-chain-photo.jpg" alt="Industry tag. Photo by Randy Chow." width="550" height="313" /></a><p class="wp-caption-text">Industry tag. Photo by Randy Chow.</p></div>
<p><strong>History</strong>: Industry was a labour of love that grew out of youthful enthusiasm, overlapping friendships and prior club experiences. DJ Mario Jukica (Mario J) was 19 and his promoter friend Gavin “Gerbz” Bryan 24 when they moved from Oakville to downtown Toronto to develop a vision for a nightclub with DJ Matthew Casselman (Matt C) and business-minded clubber Daniel Bellavance. Bryan and Casselman had worked together at <a href="http://thenandnowtoronto.com/2014/10/then-now-rpm/" target="_blank">RPM</a> (now The Guvernment) and were two of the core forces behind afterhours club BUZZ (now Comfort Zone), where Mario J was also a resident DJ.</p>
<p>After eight short, but impactful months, BUZZ was forced to relocate and out of it grew something much larger. The four men came together to create a thousand-person-capacity venue at King and Strachan, then a rather undeveloped area. Industry’s doors opened on July 5, 1996.</p>
<p><span id="more-801"></span></p>
<p><strong>Why it was important</strong>: Industry embodied the maturation of Toronto’s late-night, underground dance-music movement. It operated during some of the most explosive years for raves in this city and proved to be an ideal home for a more seasoned, diverse, largely post-rave crowd. Above all, Industry’s programming, size and sound quality helped establish this city’s reputation abroad while also convincing Toronto to take itself—and its talent—seriously.</p>
<div id="attachment_485" style="width: 560px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-Kenny-Glasglow-and-Mario-J-4-turntables-Summer-1997.jpg"><img class="wp-image-485 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-Kenny-Glasglow-and-Mario-J-4-turntables-Summer-1997.jpg" alt="Kenny Glasgow and Mario J work four turntables, summer 1997. Photo courtesy of Gavin Bryan." width="550" height="376" /></a><p class="wp-caption-text">Kenny Glasgow and Mario J work four turntables, summer 1997. Photo courtesy of Gavin Bryan.</p></div>
<p>As DJ/producer Kenny Glasgow—an Industry resident DJ for its entirety and now one-half of <a href="http://www.crosstownrebels.com/artist/art-department" target="_blank">Art Department</a>—put it when I spoke to him earlier this year for <a href="http://www.residentadvisor.net/feature.aspx?1310" target="_blank">Resident Advisor</a>, “I think that when Industry opened, Toronto realized, ‘OK, there is an actual scene here,’ enough for us to open a club dedicated and devoted to underground house music and underground dance-music culture. A venue of that size clearly made it something for everybody to enjoy.”</p>
<p>“We wanted to create a club atmosphere that would break all boundaries that mainstream Toronto clubs had,” recalls Gavin Bryan. “We focused on highlighting the best house, techno, drum ‘n’ bass and trance DJs the world had to offer. It was all about the music for us as owners. We wanted to create events that would have people walking out and talking for days and sometimes weeks after. I knew we had a world-class vibe, and I wanted to share it with all the best DJs in the world.”</p>
<p>To that end, Industry presented an impressive range of artists—including Daft Punk, Basement Jaxx, Paul Oakenfold, Paul Van Dyk, Cevin Fisher, Victor Calderone, Roni Size and Fatboy Slim—in their Canadian club (i.e. non-rave) debuts.</p>
<div id="attachment_806" style="width: 860px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Paul-Oakenfold-at-Industry-1997.jpg"><img class="wp-image-806" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Paul-Oakenfold-at-Industry-1997.jpg" alt="Paul Oakenfold at Industry in 1997. Photo courtesy of Gavin Bryan." width="850" height="558" /></a><p class="wp-caption-text">Paul Oakenfold at Industry in 1997. Photo courtesy of Gavin Bryan.</p></div>
<p>Industry’s core audience was experienced clubbers, gay and straight alike, who knew their music and packed the dancefloor both before and after the club’s peak time of 4 a.m. They are the people who made it possible for Industry to expose a lot of new international talent to Toronto and vice versa. From there, the venue’s ace sound, lighting and staging allowed the DJs to play at their best.</p>
<p>“Industry is a very special place—a DJ’s dream come true,” was how New York legend Danny Tenaglia, a frequent guest, described the venue to me in a 2000 interview.</p>
<p>At the same time, Industry put a big emphasis on Toronto talent, with local residents regarded as stars in their own right.</p>
<div id="attachment_1515" style="width: 860px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Peter-and-Tyrone-4-turntables.jpg"><img class="wp-image-1515" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Peter-and-Tyrone-4-turntables-1024x684.jpg" alt="Peter &amp; Tyrone on four decks. Photo courtesy of Gavin Bryan." width="850" height="568" /></a><p class="wp-caption-text">Peter &amp; Tyrone on four decks. Photo courtesy of Gavin Bryan.</p></div>
<p>&nbsp;</p>
<div id="attachment_478" style="width: 610px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-4am-Cover-Art.jpg"><img class="wp-image-478" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-4am-Cover-Art.jpg" alt="4:am CD artwork courtesy of Matt C." width="600" height="297" /></a><p class="wp-caption-text">4:am CD artwork courtesy of Matt C.</p></div>
<p>“In my opinion, the backbone of any club is strong resident DJs,” says Matt C, who mixed the club’s one official CD release, <em style="font-family: inherit; font-size: 100%; font-weight: inherit; font-style: italic; vertical-align: baseline; white-space: normal; text-align: inherit; margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent;"><a href="http://www.discogs.com/Various-House-Muzik-4AM-Industry-Anthems-Vol-1/release/456113" target="_blank">4:AM (Industry Anthems Vol. 1)</a></em>, in 1998. “If you solely count on international talent, you’re leaving the success of your business in other people’s hands. This is why Mario J and I DJed at the club every week. Of course, legendary Toronto DJs like Dino and Terry, Peter and Tyrone, Kenny Glasgow and quite a few others also graced the turntables because they were all truly amazing—at an international level of quality.”</p>
<p>Adds Bryan: “We wanted to give a platform for local DJs to network with internationals in order to progress their music production, DJ careers and music labels. At the time, Toronto was known for throwing big raves and good warehouse parties, but outside of Nick Holder and The Stickmen, no one from Toronto was getting any shine because there was no real local scene.”</p>
<p>Like all significant dance clubs whose influence is felt long after their doors have closed, Industry was its own scene, thanks to the music, the audience and a deeply involved staff that included some of Toronto’s dance club scene-builders, like Steve Ireson, Jennstar, James Applegath, Rommel, Jason Ford, Mychol Holtzman, Ronnie Ferszt, Craig Pedigrew, Ludikris, Luke Fair and a young Christian Newhook (now known as Dinamo Azari of <a href="http://www.thegridto.com/culture/music/azari-iii/" target="_blank">Azari &amp; III</a>).</p>
<div id="attachment_805" style="width: 710px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/jennstar-yasna-industry-staff.jpg"><img class="wp-image-805" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/jennstar-yasna-industry-staff.jpg" alt="Industry staff Jennstar and Yasna. Photo courtesy of Gavin Bryan." width="700" height="525" /></a><p class="wp-caption-text">Industry staff Jennstar and Yasna. Photo courtesy of Gavin Bryan.</p></div>
<p><strong>Who else played there</strong>: Industry was anchored by residencies including Friday’s hip-hop night—which ran from 1996-99 with core DJs including Baba Khan, Sean Sax and Starting From Scratch—and SLAM Saturdays, a house and techno night open until 8 a.m., helmed by locals with international guests. The Syrous crew promoted a monthly drum ‘n’ bass night Thursday, at which some of the globe’s greats played, while the monthly Fukhouse nights gathered techno giants including Richie Hawtin, Stacey Pullen, Derrick May and Jeff Mills, who infamously made it to play during Toronto’s infamous blizzard of 1999 (yes, the year <a href="http://www.cbc.ca/news/story/1999/01/14/snow990114.html" target="_blank">Mel Lastman called in the army</a>). Also greatly loved were DJ Sneak’s Solid Sundays, which brought lovers of funky, Chicago-style house together on long weekends. Sneak, in fact, became an ambassador for Industry and re-located to Toronto partly because of the club.</p>
<div id="attachment_483" style="width: 660px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-Derrick-Carter-Industry-owner-Gavin-Bryan-J-Dub-1998.jpg"><img class="wp-image-483" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-Derrick-Carter-Industry-owner-Gavin-Bryan-J-Dub-1998.jpg" alt="Derrick Carter with Gavin Bryan and J-Dub, 1998. Photo by Idalina Leandro, courtesy of Gavin Bryan." width="650" height="434" /></a><p class="wp-caption-text">Derrick Carter with Gavin Bryan and J-Dub, 1998. Photo by Idalina Leandro, courtesy of Gavin Bryan.</p></div>
<p style="text-align: center;"><iframe width="505" height="450" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player?url=https%3A%2F%2Fsoundcloud.com%2Fjohnmitchell-1%2Fderrick-carter-dj-sneak&visual=true"></iframe></p>
<p><strong>Other key names to mention</strong>: Derrick Carter (who played at Industry a record 17 times), John Acquaviva, David Morales, Goldie, Josh Wink, DJ Heather, Honey Dijon, Frankie Knuckles, Wyclef Jean and the list of notables goes on.</p>
<div id="attachment_804" style="width: 560px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/deep-dish-flyer-@-industry-Oct-1999.jpg"><img class="wp-image-804" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/deep-dish-flyer-@-industry-Oct-1999.jpg" alt="Flyer promoting Deep Dish at Industry, October 1999." width="550" height="304" /></a><p class="wp-caption-text">Flyer promoting Deep Dish at Industry, October 1999.</p></div>
<div id="attachment_802" style="width: 560px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/carl-cox-industry-flier-July-2000.jpg"><img class="wp-image-802" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/carl-cox-industry-flier-July-2000.jpg" alt="Flyer promoting Carl Cox at Industry, July 2000." width="550" height="262" /></a><p class="wp-caption-text">Flyer promoting Carl Cox at Industry, July 2000.</p></div>
<p>Gavin Bryan makes mention of an event that many, myself included, still rave about.</p>
<p>“For me there were so many magical house and techno nights, but the most memorable was surprisingly a drum ‘n’ bass show: Roni Size &amp; Reprazent live in 1998. It was standing-room only, with everyone on pogo sticks for two hours.”</p>
<p>As for Matt C, “One of my fave memories would have to be the DJ Sneak and Armand Van Helden party that was one of our long-weekend Sunday events. I remember approaching the club and seeing 600-700 people in line, and then going inside to see that it was almost packed. The stress of the financial side of running a nightclub as a 24-year-old was sometimes extreme, but seeing that kind of turnout really did good things for my spirit.”</p>
<div id="attachment_803" style="width: 560px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Danny-Tenaglia-@-Industry-Crowd-Shot-1997.jpg"><img class="wp-image-803" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Danny-Tenaglia-@-Industry-Crowd-Shot-1997.jpg" alt="Crowd loving Danny Tenaglia at Industry. Photo courtesy of Gavin Bryan." width="550" height="365" /></a><p class="wp-caption-text">Crowd loving Danny Tenaglia at Industry. Photo courtesy of Gavin Bryan.</p></div>
<p><strong>What happened to it</strong>: While financial stresses caused by dwindling profits played into the foursome’s collective decision to close Industry’s doors, the forces of Toronto city development weighed heavy.</p>
<p>“The city had goals of building Liberty Village and the anchor tenant that occupied the rest of the office tower was CIBC,” recalls Matt C. “Neither of them wanted this crazy club where we were, so they both decided, after about three years, that they were going to start to make our lives very difficult. As a group, we decided to go out on our own terms. We asked the landlord to let us out of our lease, which they agreed to, and we proceeded to book the best of the best for our final three months. We ended off with a bang rather than chains on the doors, like so many clubs end up.”</p>
<p>Industry went out Sunday, Aug. 6, 2000 with a 20-hour party that featured Matt C, Mr.C and Danny Tenaglia. A Shoppers Drug Mart now stands in its place, with the cashiers stationed where Industry’s DJ booth once was.</p>
<div id="attachment_490" style="width: 560px" class="wp-caption aligncenter"><a href="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-Screen-shot-2011-11-30-at-12.19.14-PM.png"><img class="wp-image-490 size-full" src="http://thenandnowtoronto.com/wp-content/uploads/2014/09/Industry-GTO-___-Screen-shot-2011-11-30-at-12.19.14-PM.png" alt="Shoppers' cashiers are now stationed where Industry’s DJ booth once was." width="550" height="300" /></a><p class="wp-caption-text">Shoppers&#8217; cashiers are now stationed where Industry’s DJ booth once was.</p></div>
<p>“It is what it is,” summarizes Bryan. “We were not Coca-Cola, but were sure were the <em style="font-family: inherit; font-size: 100%; font-weight: inherit; font-style: italic; vertical-align: baseline; white-space: normal; text-align: inherit; margin: 0px; padding: 0px; border: 0px; outline: 0px; background: transparent;">real thing—</em>if you were lucky enough to take a sip of the Industry vibe, you know what I mean.”</p>
<p>Bryan continues to produce and market events as <a href="http://twitter.com/#!/TheGerbz" target="_blank">Gerbz</a>; Bellavance founded <a href="http://www.prismtoronto.com/" target="_blank">Prism</a>, a series of large-scale gay men’s circuit events; Matt C continues to DJ occasionally, but is a successful realtor working <a href="http://www.mattandben.ca/" target="_blank">with former Industry manager Ben Ferguson</a>; Mario J. went on to promote under the A.D/D. banner, but is now producing music as <a href="https://www.facebook.com/officialmilano" target="_blank">Milano</a>, with a new EP set to drop on Tiga’s Turbo label on December 13.</p>
<p>The post <a rel="nofollow" href="http://thenandnowtoronto.com/2014/09/then-now-industry/">Then &#038; Now: Industry</a> appeared first on <a rel="nofollow" href="http://thenandnowtoronto.com">Then and Now: Toronto Nightlife History</a>.</p>
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