Article originally published February 12, 2013 by The Grid online (thegridto.com).

The Ballinger brothers – owners of clubs including the Big Bop and Boom Boom Room – were not known for creating sophisticated spots. That changed with the chic, tri-level super-club that brought long line-ups to the Entertainment District in the early 1990s.

BY: DENISE BENSON

Club: Go-Go, 250 Richmond St. W.

Years in operation: 1990-1993

History: Though based in Toronto for less than a decade, the brothers Ballinger made a long-lasting impression. The “Rock ‘n’ Roll Farmers” from Dundalk were entrepreneurs who’d originally opened a variety of venues in Cambridge, Ontario in the late 1970s.

In 1986, Lon, Stephen, Doug, and Peter Ballinger opened the multi-leveled Big Bop club at Queen and Bathurst. The wildly popular hangout would anchor the southeast corner for over two decades, and was the cornerstone of the club empire the Ballingers would build. Their Boom Boom Room, opened at Queen and Palmerston in 1988, was much smaller in size, but was trendsetting with its mix of rock, alternative, house, and queer nights. With a few years’ experience in T.O. and a staff that was willing and able to bounce between venues, the Ballingers soon set their sites on 250 Richmond St. W. for an ambitious new venture.

Richmond and Duncan was not yet an obvious choice of location. After-hours club Twilight Zone had closed just the year before, and Charles Khabouth’s Stilife, located directly across the street, was showing signs of slowing. Beyond these venues, and after-hours rave destination 23 Hop, which would soon open at 318 Richmond St. W., the area was still largely deserted at night.

But with Doug Ballinger at the wheel, the brothers would develop a 14,000 square foot, tri-level warehouse building into one of the most innovative and influential clubs Toronto would experience in the 1990s.

“I had never met anyone as driven and excited about anything as Doug,” says DJ Mark Oliver, who was convinced by Ballinger to leave his residency at Stilife in order to spin five nights per week at Go-Go.

Ballinger custom-designed one floor—what would become known as The White Room—with Oliver’s forward-thinking dance music in mind. Above that would be the large Theatre Room, with a lounge to be built on the first floor, and a rooftop patio—among the city’s first at a nightclub—complete with water fountains and a barbeque hut. This was to be a very different experience from earlier Ballinger creations.

Go-Go manager Steve McMinn with Kim Ackroyd Oka on the rooftop patio. Photo courtesy of Ackroyd Oka.

“The previous Ballinger ventures had been built according to his older brothers’ specs and tastes, but now it was Doug’s chance to shine,” recalls Oliver.

“The Ballingers were all amazingly intelligent in their own unique ways,” says Boris Khaimovich, a Toronto nightclub veteran who worked at both the Boom and the Bop before becoming involved with the construction of Go-Go, where he would head security and, later, manage.

“They were a brilliant team,” describes Khaimovich. “Doug would conceptualize everything, Lon would find a way to finance it, and Steve would build it. [Writer’s note: Peter wasn’t as actively involved.] They were creative, and they were true club owners, with all of the eccentricities involved.”

Go-Go opened to a capacity crowd on July 13, 1990, with the photography of Floria Sigismondi on display.

Go-Go Member card. Courtesy of Jeremy Markoe.

Why it was important: Go-Go took the Ballingers’ tried-and-true multi-floor format to new heights. It was, at the time, their most ambitious and upscale club project, and its success influenced not only numerous future nightclub builds in Toronto, it also cemented the approach that the brothers themselves would later apply to their New York mega-club, Webster Hall.

“The Ballingers took a building and they made a different club on every floor, which hadn’t been seen here before, except at their Big Bop,” says the straight-shooting Khaimovich during a lengthy phone discussion.

“The Bop was a cash cow; it was like there was a money press in the basement, and they just kept printing it. The Boom was the Ballingers’ first attempt at getting into a smaller, more niche market club. Go-Go was a New York style club in downtown Toronto.”

Khaimovich had himself worked at a number of New York clubs, as well as at Toronto’s renowned Yorkville spot The Copa, during the late 1980s and was impressed by Go-Go.

“There was nothing like it here before. Up to that point, you had RPM, The Copa, The Diamond, and Big Bop as the only big-venue clubs in the city. RPM was in its decline, The Copa was allowed to get rundown, The Diamond did a lot more live music, and the Bop was basically college students getting shitfaced.

“Go-Go was the first club downtown that could easily hold a thousand people, and it was stunning. The lighting was spectacular—we had intelligent lighting—and the sound was solid. The staff was dressed up; they weren’t just wearing black T-shirts. Bodies were being shown, the male bartenders were dressed up, and doormen had to wear a suit and tie.”

Much of Go-Go’s success can be attributed to the club’s stark contrasts, including the aesthetic and feel of each different room. The first-floor lounge was intimate and warm, complete with a large wooden bar and windows looking out onto the street. The spacious second-floor White Room was bold and bright. It was entirely white—the walls, bars, DJ booth, bathrooms, statues, speakers, even the staff’s clothing.

The White Room. Photo courtesy of Kim Ackroyd Oka.

“The White Room was a huge departure from any club of its time,” recalls Oliver, the room’s sole resident for a full year. “Everything was white. Back then, most DJ booths were stuck in a corner of the club. Doug, however, wanted me to be the focal point, so he had the semicircular DJ booth raised eight feet from the floor, and placed in the middle of the east wall.”

From his booth, Oliver would blend rare groove, disco, house, and early techno tracks. He recalls playing loads of early Strictly Rhythm singles, especially Logic’s “The Warning.” Other Oliver anthems heard in the otherworldly room included “Sweat” by Jay Williams, Nightmares on Wax’ “Dextrous,” Sweet Exorcist’s “Testone,” and another early Warp Records’ smash, “Tricky Disco.”

“That room had an ethereal feel to it,” Oliver recalls. ”Not only from it being entirely white, but also from the religious statues affixed to the bars. I could never tell my mum that I swore the Virgin Mary one had real eyes, and was staring at me from across the room all night. Perhaps playing five nights a week in there was a little too much for my sanity.”

One floor up was the Theatre Room, Go-Go’s largest space. During renovations, structural beams had been pulled out of the building and replaced, in order to raise this room’s already high ceiling by an additional six feet. The Theatre Room was painted a rich, dark burgundy, had faux columns on the walls, huge mirrors and multiple bars.

“Where the White Room was meant to be housey, cool and slick, the Theatre Room was meant to be heavy and pounding,” describes Khaimovich.

DJ James ‘St. Bass’ Vandervoort with bartender Michael Quintas. Photo courtesy of Cheryl Butson.

“The sound was amazing in there,” says James Vandervoort a.k.a. DJ James St. Bass, the Theatre Room’s main resident for Go-Go’s entire history. “There were two massive Electrovoice bass bins, which could knock all the bottles off of the bar. And did!”

Vandervoort, who’d gotten his start as a DJ at the Boom Boom Room, developed his skills and reputation spinning four-to-five nights a week in the raised corner booth at Go-Go. Like Oliver, Vandervoort had his ears tuned to the underground but, as St. Bass, he was also appreciated for his ability to entertain any audience. His crates contained loads of crossover faves, ranging from the likes of Prince, Deee-Lite, and RuPaul to MK’s “Burning,” Ce Ce Peniston’s “Finally,” 2 In A Room’s “Wiggle It,” and numerous Steve “Silk” Hurley remixes.

“I rarely took my eyes off the floor,” says Vandervoort of his approach. “I watched the crowd, to try and make ‘em scream! Your perfect mix and rare tunes don’t mean squat if no one is partying on the dancefloor.”

“I love James St. Bass,” enthuses Khaimovich. “To me, he’s one of the greatest DJs ever. He could make dead men dance because he had a desire to make people dance. There was no ego in James. When you had a combination of Mark on one floor and James on the other on a Saturday night, well you can’t beat that. It was beautiful.”

Initially open Thursdays through Sundays—Wednesday night’s infamous Go-Go Men would open that fall—Go-Go took a few weeks to build a steady clientele, and then caught fire. The Ballingers were also ahead of the curve in programming nights that would appeal to vastly different crowds, and it paid off. While weekends held more mainstream appeal and Thursdays were house-heavy, Wednesdays and Sundays would underscore Go-Go’s broad reach.

“One of my favourite nights was Fast Lane Sundays, with great rock in the Theatre Room, and house in the White Room,” recalls Steve Ireson, a longtime contributor to Toronto nightlife who started working for the Ballingers in 1991.

Flyer courtesy of Steve Ireson.

“I used to drive in from Hamilton every Sunday, before I started working at Go-Go. It was great for me, especially because my ‘straight’ boyfriend at the time was more of a rocker, and I loved both. Surprisingly, the two crowds mixed just fine.”

On Sundays, DJ Vania and host/co-promoter Kevin “KC” Carlisle rocked the Theatre Room. They were also the team behind Boom Boom Room’s wildly successful Sgt. Rocks Wednesdays, and brought the concept to Go-Go.

James St. Bass, K.C., and Vania in a Sgt. Rocks promo photo shot at Go-Go. Image courtesy of James Vandervoort.

“Working Sunday nights with Vania spinning was the place to be for me,” says Cheryl Butson, a Go-Go bartender for its full run. “Vania and lighting guy Jimmy Lynch did a great job of taking a big club room and giving it a real dark, underground feel.”

Like Ireson, Butson appreciated Go-Go’s versatility, and the variety of people there on Sundays.

“On one floor there would be house music, with people dancing and dressed to the nines, while on the next floor it was heavy rock, long hair, and leather jackets—with a total mix on the rooftop.”

The single-monikered Vania tells me he’s “remarkably hazy” about his many months of spinning at Go-Go, but especially enjoyed DJing in the more intimate setting of the lounge.

“Honestly,” says Vania, “I had my eye on New York, and wanted to get out of Toronto.” (He would relocate to N.Y.C. to work for the Ballingers late in 1991.)

Vandervoort, who brought the house to Go-Go’s White Room on Sundays, was also the anchor resident at the club’s other signature night: Go-Go Men on Wednesdays. He played in the Theatre Room while Oliver, who’d been a resident at Tazmanian Ballroom’s popular Rock & Roll Fag Bar in the late ’80s, DJed on the second floor.

Poster image courtesy of James ‘St. Bass’ Vandervoort.

Go-Go Men built on the success that St. Bass and host/promoter Steven Wong had had with Boys Night Out on Thursdays at the Boom, and would become Toronto’s biggest gay weekly. While Wednesdays took a few weeks to build, they would soon attract crowds of 600-1,000 party boys, fashionistas, warehouse heads, and women each week.

“The thing that gave Go-Go Men that extra boost was that Halloween fell on a Wednesday our first year, and everybody came out for that, in full costume,” recalls social butterfly Wong, then a costume designer and co-promoter of warehouse parties.

“It was very over the top,” he says. “People didn’t dress up in monster outfits or whatever. The thing to do was to emulate the supermodels and what was going on in fashion. If you were going out in drag, you were going out as Linda Evangelista wearing Chanel couture or something. At that point, vogueing and supermodels were very popular, and everyone wanted to be glamorous. Go-Go was very glamorous.”

Promo image courtesy of LAEddy

With visits from fashion-magazine editors, designers including Marc Jacobs and Michael Kors, and gay celebs including Elton John and Rupert Everett, Go-Go Men ran for more than two full years.

“Friends who worked in stores on Bloor Street told me that people would come in and buy special outfits just for their Wednesday nights,” says Wong, now half of womenswear label Greta Constantine. “They’d go in looking like a million dollars, only to get totally trashed.”

“I think Go-Go Men is where I developed my liking for tequila,” shares Ireson who, as a manager, had special duties required of him.

“I would have to help the hot shooter boys into their tequila-belt harnesses. I also have some fond memories of hot-tub parties on the rooftop patio. Go-Go Men was an absolute blast, with line-ups down the street.”

Go-Go, in fact, became notorious for long line-ups, then largely unheard of in the area.

“Go-Go was the first club to bring really big crowds,” states Khaimovich. “On weekends, we had lines all the way around to the CHUM building’s entranceway at Queen and John. Long-weekend Sundays were absolutely insane. We would open up at 8 p.m., and by then, a line-up five-or-six people deep ran to John.”

Hot dog vendors certainly took note.

“That was before all the licensing came in for their carts,” Khaimovich says. “We used to have hot-dog wars outside the club; they used to pull knives on each other, fighting for spots. We’d collect rent money off the hot dog guys for the club—they were making money off of our crowds. I was the head doorman, and worked with a very good-looking farmboy, named Owen Young, at the front door. One night, a hot dog guy didn’t want to pay the club so we took his cart, and put it in the middle of Richmond Street.”

Go-Go Bartenders Cheryl Butson (left) and Allan with cigarette girl Bastian. Photo courtesy of Butson.

Soon, with nightclubs like Klub Max opening around the corner, on Peter, Richmond was busy with traffic.

“Within two to three years, there were many clubs in the area, like Limelight and later Joker,” says Vandervoort. “But after Stilife, Go-Go was the place that anchored what would become the ‘club district.’ Even during the time we were open at Go-Go, I felt like I was living a lyric from Nina Hagen’s “New York New York”—“The newest club is opening up, the newest club is opening up…” Everyone wanted to try and repeat the success from the moment Go-Go opened, it seemed.”

Very few large, mainstream clubs would be such a hotbed for house, techno, and emerging sounds from the electronic underground. Vandervoort—by then also playing 23 Hop, warehouse parties and hosting his Harddrive mix show on CIUT—worked to “remain as cutting edge as possible for a mainstream club.

“I could drop Mike Dunn’s ‘Magic Feet,’ The Underground Solution’s ‘Luv Dancin’‘ or rave-y tunes like Psychotropic’s ‘Hypnosis‘ because I had seen people go nuts for them at underground parties.”

Oliver offers another window onto this exhilarating time in Toronto club history.

“A crew from Windsor showed up at Go-Go one night and handed me a stack of test presses from a brand new label called Plus 8. These early Richie Hawtin and John Acquaviva productions caused quite a stir. A revolution was bubbling under the surface in The White Room, about to explode two blocks away at 318 Richmond.”

Fired suddenly one late summer night in 1991 by “a well-lubricated” Lon Ballinger for not having Ballinger’s specific request on hand to play long after the club had closed (“he demanded I play a Stradivarius waltz.”), Oliver would take his record crates to 318 Richmond and help create local history.

“Leaving Go-Go was probably the most pivotal moment of my career,” says the DJ, now long synonymous with The Guvernment’s Saturday nights. “The following week, Wesley Thuro asked me to take over 23 Hop on Saturdays and, within a few short weeks, Toronto’s rave scene was truly born there.”

“Mark Oliver is one of the greatest DJs that this city has ever produced,” says Khaimovich. “Mark could see the future, and had an edge.”

Go-Go bartenders Michel Quintas, Cheryl Butson (centre), Kerry Mcinerney. Photo courtesy of Butson.

Who else played/worked there: After Oliver re-located, a then-unknown DJ, Kevin Williams, was hired to play Wednesdays through Saturdays in the White Room. It was his first club residency, and he came heavy with the house and hip-hop.

“Thursdays were my favourite,” says Williams. “They started off as a throwaway night—empty, especially in the White Room. Since I didn’t have anyone to play to, I would go through a stack of new house tracks, most of which I’d purchased that same evening from Play De Record.

“I met Abel Sylla—every house DJ’s fave dancer—and Kenny Glasgow, and they hung out. They helped spread the word, and in a period of four-to-five weeks, we emptied RPM’s disco nights, and brought everyone to the White Room. Not a single flyer was handed out.”

Many other bricklayers of Toronto’s house music community—like Nick Holder, Dino & Terry, Matt C, Peter, Tyrone & Shams, and Eric Ling—were soon seen at Go-Go on Thursdays.

“They brought me into the underground house scene,” credits Williams. “Prior to this, I had no idea you could go somewhere after 2 a.m.

“Go-Go Thursdays also brought a lot of different ethnicities together,” he points out. “The crowd was definitely a new urban mix of young club-heads-to-be.”

At a time when management at many large nightclubs would fully discourage DJs from playing hip-hop, Williams deftly mixed it into his sets.

“One busy Thursday, Steve Ireson came up to the booth during a hip-hop set,” Williams recalls. “Everyone was jumping up and down like kids in a bouncy castle. Black Sheep had already skipped twice, so I started the track over from the top. Steve asked me calmly, ‘Everything okay?’ and then asked matter-of-factly, ‘Hey, do you think you can tone it down just a bit?’ This was odd because he was very liberal, and never asked me to cut the hip-hop, so I wondered why. He said, ‘Well, I was just downstairs, and I can see the ceiling buckling up and down.’”

DJ Mark Falco was also a key resident later into Go-Go’s history. Having played at popular gay clubs like Komrads and Bar One, Falco was initially hired to work lights in the Theatre Room, complementing the sounds of St. Bass at Go-Go Men. Soon after, Falco would DJ in the White Room on Wednesdays, and eventually played his then-signature tunes, like Aly-us’ “Follow Me,” Kym Sims’ “Too Blind To See It,” and Liberty City’s “Some Lovin’” several nights a week until the club’s close.

Go-Go dancer. Photo courtesy of Kim Ackroyd Oka.

“Standout Go-Go memories include Stephen Wong and Rommel doing runway in knockoff Mugler motorcycle corsets, and other White Room happenings,” says Falco, a sought-after DJ to this day. “I always loved that room on men’s night for the breakout bus-stop lines, and for the fierce vogue/runway action that would happen late at night.”

Vandervoort adds some cherished moments of his own, experienced at Go-Go primarily on Sundays.

“I met a lot of heroes, like Juan Atkins and Larry Heard a.k.a. Mr. Fingers, who was in on a Sunday night with Robert Owens. Roger S came and danced to my set!  And I had a great chat with Neil Tennant from Pet Shop Boys, who had a private party in the White Room one night after their concert. He came up to the booth and we chatted between mixes for half an hour. At one point, I said, ‘I think I have one of your favourite records here in my disco crate,’ and pulled out Nuance’s ‘Love Ride.’ He howled, and said, ‘You know, we based our whole first album on that track.’ You can’t ever forget what it’s like to have those kinds of heroes in your DJ booth.”

Go-Go busboys Jeremy Markoe and Dave Baker. Photo courtesy of Cheryl Butson.

But it was not all fun ‘n’ games for Go-Go DJs and staff. Working for the Ballingers could be challenging, by many accounts.

“So much of Go-Go was up and down—the stairs, the crowds, the fun, the not-fun,” admits Vandervoort. “Never for me before or since has a club so perfectly fit the cliché of ‘It was the best and worst of times.’ I knew I was fortunate to work so much but, also, if you worked there, you knew how many people came and went, and under what strange circumstances.”

“The Ballingers were notorious for firing their managers,” confirms Ireson. “I alone was fired three times—and hired back twice.”

“For all their faults, when they were sober, the Ballingers actually treated their staff spectacularly,” offers Khaimovich. “When they were drunk, they were erratic. If they kissed your forehead, you’d either get a raise or get fired. I was fired three times by them—twice hired back, the first time with a big raise.”

Go-Go bar staff Ian Bullen and Drew Rowsome. Photo courtesy of Cristy-Jane Byrom.

As evidence, many Go-Go staffers also worked at other Ballinger clubs, including original managers Mike Ibrahim, Anthony Rofosco, and Steve McMinn. Bartenders including Butson, Cristy Byrom, and Drew Rowsome also worked other Ballinger clubs, as did bar-backs Jeremy Markoe, Barry Gerreau, and “Super Dave” Baker. (Markoe even followed the Ballingers to New York, where he now resides.)

Many other members of the Go-Go staff became familiar faces on this city’s nightscape. Bartenders Daniel and Michel Quintas would later partner with Khaimovich to open Insomnia on Bloor, while Rosemary Martin and Holly Batson later worked at The Guvernment, and door man James Benecke opened both the Kat Club and Apothecary Music Bar.

Bartender Holly Batson at Go-Go. Photo courtesy of Cristy-Jane Byrom.

Most interviewed for this story mention that the Go-Go team was tight.

“Some of my fondest memories of Go-Go are of how we, as a staff, would go out all together after closing up,” recalls Ireson. “We’d show up at boozecans or warehouse parties as a crew.”

After Ireson was fired the final time, he went on to manage at clubs including Factory and OZ, where both Williams and Vandervoort would DJ, as well as 5ive and CiRCA. Go-Go alumni was hired at each venue. Ireson is now co-owner (with husband Chris Schroer) of deli-café The Hogtown Cure.

Vandervoort summarizes a statement expressed by many interviewees, albeit from a DJ’s perspective.

“I loved the first two years at Go-Go and had some of my best and most cherished nights there. It was also DJ boot camp—a total woodshed workout. I was very burned out and ready for a change when the end came, and I never worked exclusively in one club or for one owner ever again. It was definitely a case of all my eggs in one basket, and, trust me, they cracked!”

Despite requests, Lon Ballinger declined to comment for this story.

Steve Ireson (left) and Boris Khaimovich (right) with busboy David Baker.
Photo courtesy of Cheryl Butson.

What happened to it: “Go-Go was like a comet,” says Khaimovich of the club’s trajectory. “It came out of nowhere, was shining so bright that you would get blinded, and it died really fast.

“Go-Go started crashing within two years. We’d been doing such high numbers that I think everybody had seen it, done it, and moved on to something else. By that point, other spots had opened up.” (Khaimovich himself would go on to manage Limelight and now resides in Northumberland County where he indulges his love of horses.)

“Also, after about a year-and-a-half or so, the Ballingers started spending a lot more time in New York, on building Webster Hall. Their focus changed, and honestly, Webster Hall sucked the money. You could practically see suitcases leaving Go-Go and going to Webster Hall.”

Go-Go ad from 1992, courtesy of Cheryl Butson.

Attempts to revive Go-Go included painting the White Room and renaming it The Black Angel Room. The Ballingers’ attention was greatly divided. Not only had they purchased New York club The Ritz in 1990, and begun the massive undertaking of re-opening it as Webster Hall, they’d also bought The Courthouse on Adelaide East, and Mississauga all-ages club Superstars, which they opened as The World in June of 1992.

“The Ballingers were very aggressively building an empire, and I think they got spread too thin,” says Vandervoort, now a DJ who plays selective gigs, including the Black Crack Funk Attack monthly, and works by day in student support services at a city college.

“To their credit, they got what they wanted with Webster Hall,” concludes Vandervoort. “To my mind, that venture was built and financed off a lot of people’s blood, sweat, and tears at Go-Go and the Bop.”

Vania, who DJed at Webster Hall for its first six years, returned home in 1998, and now spins at venues including the Bovine Sex Club on Fridays.

“After seven years in New York with the Ballingers, it became a little wearing. But the last time I was there, they were getting keys to the city, and Webster Hall had been designated a historic landmark. Americans love a success story.”

Go-Go closed quietly in the summer of 1993. 250 Richmond St. W. soon re-opened as Whiskey Saigon where Go-Go veteran DJs including Oliver, Williams, Falco, and Vania all played. Joe Nightclub followed. The building now houses the head office of Bell Media’s Radio operations, including the studios of CHUM-FM and Flow 93.5.

250 Richmond Street W. in early 2013.

Thank you to participants Boris Khaimovich, Cheryl Butson, James Vandervoort, Kevin Williams, Mark Falco, Mark Oliver, Steve Ireson, Stephen Wong, and Vania, as well as Cristy-Jane Byrom, Jeremy Markoe, Kim Oka Ackroyd, and LAEddy.

The post Then & Now: Go-Go appeared first on Then and Now: Toronto Nightlife History.

Article originally published January 19, 2012 by The Grid online (TheGridTO.com).

Denise Benson revisits the three-storey super-club that was at the epicentre of Toronto’s early ‘90s Entertainment District explosion.

BY: DENISE BENSON

Club: Klub Max, 52 Peter (now 56 Blue Jays Way)

Years in operation: 1990-1994

History: This is a tale of a changing Toronto. It tells the story of an historic area in transition, mere years before it came to serve as the meeting point for the touristy and the trendy. Also at its centre is a man who became one of this city’s most successful nightlife entrepreneurs, as well as a number of our most recognized DJs.

52 Peter Street was once the George Crookshank House. Built in the 1830s, it’s one of the street’s oldest buildings and was designated an historic site under the Ontario Heritage Act. But its beautiful brick frontage would be obscured by modern smoked glass and signage when Nick Di Donato and his Liberty Entertainment Group renovated it extensively at the end of the 1980s to open, at first, a single-level P.M. Toronto sports bar and restaurant.

In 1990, Di Donato and colleague Angelo Belluz developed the property into the area’s first full-on dance club—a three-floor funhouse named Klub Max. It took vision—and nerve—to open a large club there at the time.

“This was an industrial area where there were large vacant spaces—very industrial commercial spaces and no residential,” recalls Di Donato. “It was a perfect club area. The proximity to SkyDome also provided an influx of people on game and concert nights, as well as post-event parties.

“I was inspired by the club scene in New York City’s Meatpacking District, like Mars Club, and wanted to bring that energy to Toronto,” he explains. “Klub Max was one of only three clubs in the city with a capacity of over 1,100.”

Klub Max ad in EYE Weekly

Why it was important: Sandwiched between a Don Cherry’s Grapevine on its north end and a restaurant-cum-karaoke bar to its south (Wayne Gretzky’s restaurant didn’t open across the street until 1993), Klub Max was not certifiably cool or fashionable, but it was genuinely interesting. It was a club where suburbanites and downtowners of varying ages met on the dancefloor, largely thanks to the decidedly different musical formats found within.

“Klub Max was an industry leader,” says Di Donato. “It was one of the city’s first multi-level clubs; in essence, it was three clubs in one, targeting an audience of diverse music preferences, but with a desire to be in a large club atmosphere. People loved to move from one room to another, experiencing a different vibe and sound in each.”

With Di Donato and Belluz initially at its helm, Klub Max featured rock and alternative on its third tier; dance music pounded out of the main floor’s massive soundsystem; and the basement ranged from grunge to rave to hip-hop, depending on night.

Chris Pack (CFNY producer), Martin Streek (CFNY DJ), “Brother Bill” (CFNY DJ) and Angelo Belluz (Klub Max co-owner). Photo by Steven Lungley (http://stevenlungley.com/)

“This club was my first foray into the large nightclub business, and it was where I gained my experience to develop one of Toronto’s longest-running nightclubs, The Phoenix Concert Theatre,” emphasizes Di Donato, now President and CEO of Liberty Entertainment Group.

Di Donato left Klub Max to open The Phoenix as a live concert space and dance club in November of 1992. Angelo Gerardi and Tony Antonucci bought him out to join Belluz in developing Max.

It’s interesting to note that the majority of DJs I spoke with—including some who began spinning at Max as far back as 1990-1991—did not meet Di Donato until years later, when he and brother Pat hired them to play at subsequent Liberty Group ventures. No matter. What is clear is that many now big-name Toronto DJs got their start—or firmed up their followings—at Klub Max. In its early years, especially, the venue had an underground vibe.

One of the most-discussed Max events to this day is Deep Forest, an all-ages Sunday party that ran in the summers of 1990 through 1993. That’s where a teenage DJ Tricky Moreira got his professional start, initially playing alongside DJ Tin-Tin, and then later with Neil & Cain, on the main floor while the Red Flame crew rinsed reggae upstairs and DJX bumped hip-hop in the basement. Go-go dancers did their thing against the black-and-silver décor while house and techno lovers slid across a stainless steel dancefloor in their bellbottomed pants. The night was enormously popular from its start.

“I was blown away the first night” recalls Moreira. “Tin-Tin and I decided to get to the club for about 7 p.m. to make sure everything was set up properly. When we arrived, there were literally hundreds of people, in the evening summer sun, waiting in line for the club’s doors to open. When the doors opened at 9 p.m., there was a rush to enter. After getting past the front door, you’d have to climb up a row of steps leading into the main room, with the DJ booth located above the dance floor for all to see. The energy was beyond impressive.

“The house we played was very new, very experimental,” continues Moreira, who would go on to find fame as a DJ, producer and radio host. “It’s the stuff that’s now coined ‘classic house,’ but for us it was the newest of the new—stuff like Raze’s ‘Break 4 Love,’ Ten City’s ‘That’s The Way Love Is,’ to the harder, more techno-driven sounds like Mike Dunn’s ‘Magic Feet.’ Max was an avenue for deeper underground electronic music, situated around the early warehouse, pre-rave days. Max left a new impression. Being as young as we were, it was our Studio 54.”

Deadly Hedley Jones. Photo courtesy of him.

Klub Max was also where CFNY personality and DJ “Deadly” Hedley Jones (pictured above) hosted his All Night Dance Party. Broadcast live-to-air on Saturdays, midnight-to-6 a.m. from 1990-1994, the program was the only one on commercial radio to explore the intersection of house, hip-hop, reggae and rave.

“I think the crowd at Klub Max was a mix of all of those genres,” recalls Jones. “They really came to dance and listen to music, which was always fresh. They knew if they came out they were going to hear it there first. Carnival Records and Play De Record—the hot shops at the time—would sell out many of the tracks I played the next day.

“I was playing a lot of white labels and dubplates,” adds the influential and industrious broadcaster, then known as the “late-night guy” on CFNY (now 102.1 the Edge). “Max was unique in that, even though the club closed its doors at 3 a.m., people had the choice to stay until the show ended. I had out-of-town guests and DJs visiting all the time. It was a great hang out.”

“It was the most exclusive after-party I can remember,” adds DJ Mark Oliver who played “stomping, up-front house music” Fridays and Saturdays at Max from 1991-1993, including as an integral part of Hedley’s live-to-air.

“We would have a howl, playing test presses of all the latest gems without having to keep an eye on the dancefloor,” says Oliver, who, at the time, was already a rave headliner also known for his nights at Go-Go and beloved Acid Jazz Wednesdays at The Cameron House. “I could never really get my head around the fact that, at 4 a.m., we were playing to a handful of Hedley’s mates in the club, but tens of thousands of punters were listening on the radio.”

“The crowd was always up for it, jumping and screaming all night,” he recalls. “The atmosphere was very much like a rave. I played many of the same tracks I would have played at raves, but the Max faithful were not dressed like ravers. At that time, most regular-hours, licensed clubs around town were meat markets playing Top 40. I would say that Max unknowingly provided an alternative.  Between the insanely loud and crisp sound system and the rammed dancefloor, it would have been a challenge to chat someone up.”

Klub Max dancer. Photo by Steven Lungley (stevenlungley.com)

Who else played there: While dozens of DJs passed through Klub Max’s three different booths over the years, a few other names are mentioned repeatedly by those interviewed here. Jason “Deko” Steele was an early main-room resident, introducing dancers to house music while also releasing music on influential local labels including Hi-Bias. Other dance music DJs included Terry Kelly, Matt C, James St. Bass and Peter, Tyrone and Shams, while people like DJ Gary, Craig Beesack, Michael X and Cam brought the alternative.

“DJ Gio [Cristiano] was our Rock God,” says Nick Di Donato of the weekend resident DJ who had worked for him previously at P.M. Toronto.

“There were a lot of smashed glasses everywhere,” says Cristiano (who went on to play at many Liberty Group venues) of the vibe on Saturdays at Klub Max.

Patricia Hell and Angela Koszuta enjoying a night out at Max, 1994. Photo by Steven Lungley.

Most memorable moments: “I’ll never forget the night the Jays first won the World Series [in 1992],” shares Oliver. “The club installed a huge screen for everyone to watch the game, without audio, while dancing. Tapping into the already electric energy of the crowd, I created a soundtrack on the fly, doing things like syncopating beats with Joe Carter’s warm-up swings of the bat. You could throw a stone from Max and hit SkyDome, so when the World Series was captured, you can imagine the images that followed. Max suddenly became a bunker, the safest place to be on Peter Street. The club couldn’t even open its doors to let anyone in; it would have been like opening your sunroof during a hail storm.”

The Blue Jays’ victory also prompted Toronto City Council to rename Peter Street south of King as Blue Jays Way in 1992. (How the building Klub Max was in shifted from 52 Peter to 56 Blue Jays Way is a mystery I haven’t been able to crack.)

Mark Oliver, circa early 1990s. Photo courtesy of James Applegath.

Oliver has a number of great stories from his time at Max, which ended when he moved back to Scotland for a stretch in 1993.

“I remember an odd night when I bumped into Moby hanging by himself in the basement of the club,” says Oliver. “He was huge in the underground rave scene at the time with ‘Go,’ but hadn’t put out an album or hit the mainstream yet, so he was just another guy in the crowd. When I asked him what brought him to Klub Max, he said he was in town, hanging out with his pen-pal from when he was a young boy.”

What happened to it: “Klub Max closed down one year after I sold it,” recalls Di Donato, who then opened not just The Phoenix, but also Joker, Left Bank, The Rosewater, Courthouse, Tattoo Rock Parlour (with Charles Khabouth), the Liberty Grand Entertainment Complex and many other businesses.

His timeline is a little off however, as Klub Max did not officially close in 1993 according to most. It closed for a period and was heavily renovated in early 1994, with Belluz, Gerardi and Antonucci as owners. Former Klub Max customer and bartender Mary Ireton recalls that the venue was “given a pyramid look” and re-born as a club called 3000 BC. It closed later that year.

56 Blue Jays Way eventually became a Second City and then the Diesel Playhouse. The area itself, of course, exploded with nightclubs in the mid-1990s. After years of speculation, we now know that the address will become the 41-storey Bisha Hotel and Residences. A project of Charles Khabouth’s INK Entertainment and Lifetime Developments, the boutique-spot-to-be will feature the interior design of one Lenny Kravitz.

Rendering of Bisha Hotel and Residences.

Mark Oliver, now one of Toronto best-known DJs, credits Max as his “first foray into DJing at a more mainstream venue” and thus a “programming blueprint for venues such as The Guvernment,” where he has reigned as resident DJ of Spin Saturdays since 1996.

Tricky Moreira continues to tour, make music and DJ on home turf, including at his Big DJ, Small Club series.

Hedley Jones moved to Los Angeles in 2002 and DJs occasionally, but is focused on his career as a photographer.

Gio Cristiano is now known for spinning electronic dance music, including at The Mod Club’s UK Underground Saturdays.

Thank you to all interviewed above, as well as to Alex Dordevic, Rob Duffy, Mary Ireton, James St. Bass, James Applegath, Patrick Whyte, Adrienne Cauchi and Stacey Hawkins of Liberty Entertainment Group, and photographer Steven Lungley.

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