Article originally published November 30, 2011 by The Grid online (TheGridTO.com).

In this instalment of Then & Now, Denise Benson looks back at the legendary King West super-club that put Toronto on the international dance-music map, Industry.

BY: DENISE BENSON

Club: Industry nightclub, 901 King West

Years in operation: 1996-2000

Industry tag. Photo by Randy Chow.

History: Industry was a labour of love that grew out of youthful enthusiasm, overlapping friendships and prior club experiences. DJ Mario Jukica (Mario J) was 19 and his promoter friend Gavin “Gerbz” Bryan 24 when they moved from Oakville to downtown Toronto to develop a vision for a nightclub with DJ Matthew Casselman (Matt C) and business-minded clubber Daniel Bellavance. Bryan and Casselman had worked together at RPM (now The Guvernment) and were two of the core forces behind afterhours club BUZZ (now Comfort Zone), where Mario J was also a resident DJ.

After eight short, but impactful months, BUZZ was forced to relocate and out of it grew something much larger. The four men came together to create a thousand-person-capacity venue at King and Strachan, then a rather undeveloped area. Industry’s doors opened on July 5, 1996.

Why it was important: Industry embodied the maturation of Toronto’s late-night, underground dance-music movement. It operated during some of the most explosive years for raves in this city and proved to be an ideal home for a more seasoned, diverse, largely post-rave crowd. Above all, Industry’s programming, size and sound quality helped establish this city’s reputation abroad while also convincing Toronto to take itself—and its talent—seriously.

Kenny Glasgow and Mario J work four turntables, summer 1997. Photo courtesy of Gavin Bryan.

As DJ/producer Kenny Glasgow—an Industry resident DJ for its entirety and now one-half of Art Department—put it when I spoke to him earlier this year for Resident Advisor, “I think that when Industry opened, Toronto realized, ‘OK, there is an actual scene here,’ enough for us to open a club dedicated and devoted to underground house music and underground dance-music culture. A venue of that size clearly made it something for everybody to enjoy.”

“We wanted to create a club atmosphere that would break all boundaries that mainstream Toronto clubs had,” recalls Gavin Bryan. “We focused on highlighting the best house, techno, drum ‘n’ bass and trance DJs the world had to offer. It was all about the music for us as owners. We wanted to create events that would have people walking out and talking for days and sometimes weeks after. I knew we had a world-class vibe, and I wanted to share it with all the best DJs in the world.”

To that end, Industry presented an impressive range of artists—including Daft Punk, Basement Jaxx, Paul Oakenfold, Paul Van Dyk, Cevin Fisher, Victor Calderone, Roni Size and Fatboy Slim—in their Canadian club (i.e. non-rave) debuts.

Paul Oakenfold at Industry in 1997. Photo courtesy of Gavin Bryan.

Industry’s core audience was experienced clubbers, gay and straight alike, who knew their music and packed the dancefloor both before and after the club’s peak time of 4 a.m. They are the people who made it possible for Industry to expose a lot of new international talent to Toronto and vice versa. From there, the venue’s ace sound, lighting and staging allowed the DJs to play at their best.

“Industry is a very special place—a DJ’s dream come true,” was how New York legend Danny Tenaglia, a frequent guest, described the venue to me in a 2000 interview.

At the same time, Industry put a big emphasis on Toronto talent, with local residents regarded as stars in their own right.

Peter & Tyrone on four decks. Photo courtesy of Gavin Bryan.

4:am CD artwork courtesy of Matt C.

“In my opinion, the backbone of any club is strong resident DJs,” says Matt C, who mixed the club’s one official CD release, 4:AM (Industry Anthems Vol. 1), in 1998. “If you solely count on international talent, you’re leaving the success of your business in other people’s hands. This is why Mario J and I DJed at the club every week. Of course, legendary Toronto DJs like Dino and Terry, Peter and Tyrone, Kenny Glasgow and quite a few others also graced the turntables because they were all truly amazing—at an international level of quality.”

Adds Bryan: “We wanted to give a platform for local DJs to network with internationals in order to progress their music production, DJ careers and music labels. At the time, Toronto was known for throwing big raves and good warehouse parties, but outside of Nick Holder and The Stickmen, no one from Toronto was getting any shine because there was no real local scene.”

Like all significant dance clubs whose influence is felt long after their doors have closed, Industry was its own scene, thanks to the music, the audience and a deeply involved staff that included some of Toronto’s dance club scene-builders, like Steve Ireson, Jennstar, James Applegath, Rommel, Jason Ford, Mychol Holtzman, Ronnie Ferszt, Craig Pedigrew, Ludikris, Luke Fair and a young Christian Newhook (now known as Dinamo Azari of Azari & III).

Industry staff Jennstar and Yasna. Photo courtesy of Gavin Bryan.

Who else played there: Industry was anchored by residencies including Friday’s hip-hop night—which ran from 1996-99 with core DJs including Baba Khan, Sean Sax and Starting From Scratch—and SLAM Saturdays, a house and techno night open until 8 a.m., helmed by locals with international guests. The Syrous crew promoted a monthly drum ‘n’ bass night Thursday, at which some of the globe’s greats played, while the monthly Fukhouse nights gathered techno giants including Richie Hawtin, Stacey Pullen, Derrick May and Jeff Mills, who infamously made it to play during Toronto’s infamous blizzard of 1999 (yes, the year Mel Lastman called in the army). Also greatly loved were DJ Sneak’s Solid Sundays, which brought lovers of funky, Chicago-style house together on long weekends. Sneak, in fact, became an ambassador for Industry and re-located to Toronto partly because of the club.

Derrick Carter with Gavin Bryan and J-Dub, 1998. Photo by Idalina Leandro, courtesy of Gavin Bryan.

Other key names to mention: Derrick Carter (who played at Industry a record 17 times), John Acquaviva, David Morales, Goldie, Josh Wink, DJ Heather, Honey Dijon, Frankie Knuckles, Wyclef Jean and the list of notables goes on.

Flyer promoting Deep Dish at Industry, October 1999.

Flyer promoting Carl Cox at Industry, July 2000.

Gavin Bryan makes mention of an event that many, myself included, still rave about.

“For me there were so many magical house and techno nights, but the most memorable was surprisingly a drum ‘n’ bass show: Roni Size & Reprazent live in 1998. It was standing-room only, with everyone on pogo sticks for two hours.”

As for Matt C, “One of my fave memories would have to be the DJ Sneak and Armand Van Helden party that was one of our long-weekend Sunday events. I remember approaching the club and seeing 600-700 people in line, and then going inside to see that it was almost packed. The stress of the financial side of running a nightclub as a 24-year-old was sometimes extreme, but seeing that kind of turnout really did good things for my spirit.”

Crowd loving Danny Tenaglia at Industry. Photo courtesy of Gavin Bryan.

What happened to it: While financial stresses caused by dwindling profits played into the foursome’s collective decision to close Industry’s doors, the forces of Toronto city development weighed heavy.

“The city had goals of building Liberty Village and the anchor tenant that occupied the rest of the office tower was CIBC,” recalls Matt C. “Neither of them wanted this crazy club where we were, so they both decided, after about three years, that they were going to start to make our lives very difficult. As a group, we decided to go out on our own terms. We asked the landlord to let us out of our lease, which they agreed to, and we proceeded to book the best of the best for our final three months. We ended off with a bang rather than chains on the doors, like so many clubs end up.”

Industry went out Sunday, Aug. 6, 2000 with a 20-hour party that featured Matt C, Mr.C and Danny Tenaglia. A Shoppers Drug Mart now stands in its place, with the cashiers stationed where Industry’s DJ booth once was.

Shoppers’ cashiers are now stationed where Industry’s DJ booth once was.

“It is what it is,” summarizes Bryan. “We were not Coca-Cola, but were sure were the real thing—if you were lucky enough to take a sip of the Industry vibe, you know what I mean.”

Bryan continues to produce and market events as Gerbz; Bellavance founded Prism, a series of large-scale gay men’s circuit events; Matt C continues to DJ occasionally, but is a successful realtor working with former Industry manager Ben Ferguson; Mario J. went on to promote under the A.D/D. banner, but is now producing music as Milano, with a new EP set to drop on Tiga’s Turbo label on December 13.

The post Then & Now: Industry appeared first on Then and Now: Toronto Nightlife History.

Article originally published November 2, 2011 by The Grid online (TheGridTO.com).

In this instalment of her nightclub-history series Then & Now, Denise Benson looks back at a mid-’90s raver mainstay that was so popular, it inspired a TV show.

BY: DENISE BENSON

Club: OZ, The Nightclub, 15-19 Mercer Street

Years in operation: 1993-1997

History: Previously known as Factory Nightclub, an early home to techno in Toronto, 15 Mercer Street was reborn as OZ, The Nightclub in March of 1993. Factory founder Skot Fraser partnered with Americans Jim Pici and Mike Hamilton to open the new fantasyland, with input from key event producers including DJ Iain, promoter James Kekanovich and Steve Ireson, a former manager at the Ballinger brothers’ influential club Go-Go who would soon become a core manager at OZ.

OZ attracted large enough crowds that it soon grew to include a lounge on its second floor and, after that, it expanded into 19 Mercer Street, where the “Emerald City” VIP area was built. By then, OZ contained three separate dancefloors spread across 20,000 square feet, giving it a capacity of roughly 1,200 people.

Why it was important: Venues of similar sizes started sprouting up in the early-to-mid ’90s, parallel to Toronto’s increasingly massive rave scene, but what gave OZ an edge was its creative staff—including Michael “Mychol” Holtzman and Douglas Barnier, who designed freshly themed décor and installations every few months—coupled with sophisticated sound and lighting, and thoughtfully diverse programming.

OZ bar. Photo courtesy of Luke Dalinda.

“Toronto had not seen this level of partying before or since,” says Ireson. “The people involved, owners and staff alike, were all pioneers and had a grand flair for fun, adventure and carrying on—to the extreme. We knew how to have fun ourselves and made sure everyone else did too. In its prime, OZ was open six nights a week and each crowd gave ‘er as much as the next.”

Tuesdays hosted a jam-packed all-ages night where DJs including Mark Oliver and Matt C solidified their followings. Wednesday nights were for gay men and friends while Thursday’s “Hell” was all about the rock; DJ Iain’s retro Fridays combined ’80s synth-pop with ’90s alternative, and equally popular Saturday night DJs Scott Cairns, James St. Bass and Chris “Cooley C” Cooley mixed dance music ranging from mainstream to underground.

“Thundergroove Sundays though, that was a real legendary night,” says Ireson. “We brought in the big-name house DJs before places like Industry and The Guvernment existed. It had the feel and energy of a warehouse party in a fully equipped nightclub, with a perfect mix of gays, straights, guys and girls. There were people in costumes and wild outfits, fire breathers, drummers and dancers, all with the thundering house music played by the best. I find it hard to put into words just how spectacular this night was.”

Photo by Alex D. of Tribemagazine.com

Debut issue of TRIBE Magazine, August 1993. Image courtesy of TRIBE founder/publisher Alex D.

Thundergroove—with resident DJ Kevin Williams and guests including Peter & Tyrone and Shams (who later became residents)—regularly drew crowds approaching 1,000 people. The night so impressed TRIBE Magazine publisher Alex Dordevic that he featured both Williams and OZ as cover-story subjects in the August 1993 debut issue.

“I spent a lot of time at OZ, mostly on Sunday nights for Thundergroove because that is where all the best DJs and a lot of the cooler bar staff in the city were on their night off,” says the man better known as alexd. “We came to unwind after the crazy illegal warehouse parties the night before. Below the booth or in the VIP bar area was the place to hang out, dance, and listen to one of the most technically perfect house DJs I have ever heard, Kevin Williams, spin exactly what he wanted to spin on a killer sound system. Kevin was unbelievable; his mixes were so good they would bring tears to your eyes.

“Then, every couple of weeks, you would get Peter, Tyrone and Shams spinning pretty much nothing but white labels and acetates, testing records out on crowds before dropping them on warehouse parties. We were like a family at Thundergroove. It was heaven. It was also an industry night, long before Industry.”

Photo by Alex D. of Tribemagazine.com

James St. Bass, an OZ Saturday night DJ and later one of the hosts at Thundergroove, echoes the sentiment.

“OZ was the most successful at having warehouse sounds and clientele in a relatively safe licensed club venue. If the Factory was Toronto’s first licensed rave club—as compared to [the unlicensed] 23 Hop—then OZ was one of the first to capture, I feel, some of the chaos and glamour of New York– and South Beach–style clubbing. There was lots of mixing—drag queens and thugs, bikers and ravers, all ages and all backgrounds—with shooter and cigarette girls working the room and everyone always striving to make it wilder, more fun and more outrageous. There were no shortages of hot messes on a good night at OZ!”

Finally, OZ played an important role in supporting Toronto’s burgeoning rave movement, which, by then, had caught the attention of mainstream media—and the law.

“It was a regular thing for us to receive a call on a Saturday night from the rave promoters looking for a place to bring their party after the police had shut down their event,” recalls Ireson. “We would close the club a bit early—bars stopped serving at 1 a.m. back then—rush people out, give the floor a quick sweep and re-open to the thousand people lined up outside coming from the rave.”

OZ dancefloor. Photo courtesy of Luke Dalinda.

Adryin in OZ’s Emerald Lounge. Photo by Alex D of Tribemagazine.com.

Who else played there: In addition to the ace locals mentioned above, dozens of top international house artists—including DJ/producers Tony Humphries, Frankie Knuckles, Oscar G and Roger Sanchez graced the booth while vocalists like Lonnie Gordon and Michael Watford performed.

“You would get the visiting house DJs like Louie Vega, Disciple and Pierre, who immediately felt at home in the booth with the old Rane MP22z mixer, and their sets were epic,” says Alex D. “This predates the ‘superstar DJ’ phenomenon, so there was no pretension, no attitude at all by these visiting greats, or from the people who came to hear them. You could get close to them—you could feel close to them and what they were trying to do.”

OZ on TV: OZ so captured the imagination of budding young television writer and producer Luke Dalinda that he taped the entire first season of his club culture series Dance Nation on location there in 1996. The weekly 30-minute program aired for three years on NBC in the U.S. (CHCH 11 for Season 1 in Canada). Its high ratings spawned related CD compilations, radio show and events back in the day, with a new season currently in development.

“Dance Nation was the underground alternative to [CITY-TV's] Electric Circus,” explains Dalinda by email. “We allowed DJs to play full sets and we recorded the first 13 episodes at OZ, which was Toronto’s foremost underground nightclub setting. Being at OZ allowed us to capture the essence of club culture at the time, with real dancers, breakers, DJs and incredible nightclub lighting. The reality dance shows of today cannot compare to the pure eye candy that OZ had featured every weekend.”

What happened to it: According to Ireson, “After an ongoing dispute with the landlord over rent, OZ shut down on New Year’s Day 1998 following a spectacular 36-hour event. We backed a transport up to the doors, stripped the club and loaded it all into the truck.”

Maison Mercer

15 Mercer Street would go on to host a variety of nightclubs, including the short-lived, unfortunately named Schmooze. It is now home to Maison Mercer (pictured above). 19 Mercer became high-end Asian fusion restaurant Rain. Owned and operated by the Rubino brothers, the fantastically designed resto closed in 2009; in September of that year, the brothers partnered with Charles Khabouth to open Ame, a restaurant and lounge that occasionally hosts intimate classic house events and the like. [Addendum: Ame closed doors in 2012. Khabouth opened Italian restaurant Buonanotte at the address in January 2013.]

The post Then & Now: OZ, The Nightclub appeared first on Then and Now: Toronto Nightlife History.