Article originally published February 12, 2013 by The Grid online (thegridto.com).

The Ballinger brothers – owners of clubs including the Big Bop and Boom Boom Room – were not known for creating sophisticated spots. That changed with the chic, tri-level super-club that brought long line-ups to the Entertainment District in the early 1990s.

BY: DENISE BENSON

Club: Go-Go, 250 Richmond St. W.

Years in operation: 1990-1993

History: Though based in Toronto for less than a decade, the brothers Ballinger made a long-lasting impression. The “Rock ‘n’ Roll Farmers” from Dundalk were entrepreneurs who’d originally opened a variety of venues in Cambridge, Ontario in the late 1970s.

In 1986, Lon, Stephen, Doug, and Peter Ballinger opened the multi-leveled Big Bop club at Queen and Bathurst. The wildly popular hangout would anchor the southeast corner for over two decades, and was the cornerstone of the club empire the Ballingers would build. Their Boom Boom Room, opened at Queen and Palmerston in 1988, was much smaller in size, but was trendsetting with its mix of rock, alternative, house, and queer nights. With a few years’ experience in T.O. and a staff that was willing and able to bounce between venues, the Ballingers soon set their sites on 250 Richmond St. W. for an ambitious new venture.

Richmond and Duncan was not yet an obvious choice of location. After-hours club Twilight Zone had closed just the year before, and Charles Khabouth’s Stilife, located directly across the street, was showing signs of slowing. Beyond these venues, and after-hours rave destination 23 Hop, which would soon open at 318 Richmond St. W., the area was still largely deserted at night.

But with Doug Ballinger at the wheel, the brothers would develop a 14,000 square foot, tri-level warehouse building into one of the most innovative and influential clubs Toronto would experience in the 1990s.

“I had never met anyone as driven and excited about anything as Doug,” says DJ Mark Oliver, who was convinced by Ballinger to leave his residency at Stilife in order to spin five nights per week at Go-Go.

Ballinger custom-designed one floor—what would become known as The White Room—with Oliver’s forward-thinking dance music in mind. Above that would be the large Theatre Room, with a lounge to be built on the first floor, and a rooftop patio—among the city’s first at a nightclub—complete with water fountains and a barbeque hut. This was to be a very different experience from earlier Ballinger creations.

Go-Go manager Steve McMinn with Kim Ackroyd Oka on the rooftop patio. Photo courtesy of Ackroyd Oka.

“The previous Ballinger ventures had been built according to his older brothers’ specs and tastes, but now it was Doug’s chance to shine,” recalls Oliver.

“The Ballingers were all amazingly intelligent in their own unique ways,” says Boris Khaimovich, a Toronto nightclub veteran who worked at both the Boom and the Bop before becoming involved with the construction of Go-Go, where he would head security and, later, manage.

“They were a brilliant team,” describes Khaimovich. “Doug would conceptualize everything, Lon would find a way to finance it, and Steve would build it. [Writer’s note: Peter wasn’t as actively involved.] They were creative, and they were true club owners, with all of the eccentricities involved.”

Go-Go opened to a capacity crowd on July 13, 1990, with the photography of Floria Sigismondi on display.

Go-Go Member card. Courtesy of Jeremy Markoe.

Why it was important: Go-Go took the Ballingers’ tried-and-true multi-floor format to new heights. It was, at the time, their most ambitious and upscale club project, and its success influenced not only numerous future nightclub builds in Toronto, it also cemented the approach that the brothers themselves would later apply to their New York mega-club, Webster Hall.

“The Ballingers took a building and they made a different club on every floor, which hadn’t been seen here before, except at their Big Bop,” says the straight-shooting Khaimovich during a lengthy phone discussion.

“The Bop was a cash cow; it was like there was a money press in the basement, and they just kept printing it. The Boom was the Ballingers’ first attempt at getting into a smaller, more niche market club. Go-Go was a New York style club in downtown Toronto.”

Khaimovich had himself worked at a number of New York clubs, as well as at Toronto’s renowned Yorkville spot The Copa, during the late 1980s and was impressed by Go-Go.

“There was nothing like it here before. Up to that point, you had RPM, The Copa, The Diamond, and Big Bop as the only big-venue clubs in the city. RPM was in its decline, The Copa was allowed to get rundown, The Diamond did a lot more live music, and the Bop was basically college students getting shitfaced.

“Go-Go was the first club downtown that could easily hold a thousand people, and it was stunning. The lighting was spectacular—we had intelligent lighting—and the sound was solid. The staff was dressed up; they weren’t just wearing black T-shirts. Bodies were being shown, the male bartenders were dressed up, and doormen had to wear a suit and tie.”

Much of Go-Go’s success can be attributed to the club’s stark contrasts, including the aesthetic and feel of each different room. The first-floor lounge was intimate and warm, complete with a large wooden bar and windows looking out onto the street. The spacious second-floor White Room was bold and bright. It was entirely white—the walls, bars, DJ booth, bathrooms, statues, speakers, even the staff’s clothing.

The White Room. Photo courtesy of Kim Ackroyd Oka.

“The White Room was a huge departure from any club of its time,” recalls Oliver, the room’s sole resident for a full year. “Everything was white. Back then, most DJ booths were stuck in a corner of the club. Doug, however, wanted me to be the focal point, so he had the semicircular DJ booth raised eight feet from the floor, and placed in the middle of the east wall.”

From his booth, Oliver would blend rare groove, disco, house, and early techno tracks. He recalls playing loads of early Strictly Rhythm singles, especially Logic’s “The Warning.” Other Oliver anthems heard in the otherworldly room included “Sweat” by Jay Williams, Nightmares on Wax’ “Dextrous,” Sweet Exorcist’s “Testone,” and another early Warp Records’ smash, “Tricky Disco.”

“That room had an ethereal feel to it,” Oliver recalls. ”Not only from it being entirely white, but also from the religious statues affixed to the bars. I could never tell my mum that I swore the Virgin Mary one had real eyes, and was staring at me from across the room all night. Perhaps playing five nights a week in there was a little too much for my sanity.”

One floor up was the Theatre Room, Go-Go’s largest space. During renovations, structural beams had been pulled out of the building and replaced, in order to raise this room’s already high ceiling by an additional six feet. The Theatre Room was painted a rich, dark burgundy, had faux columns on the walls, huge mirrors and multiple bars.

“Where the White Room was meant to be housey, cool and slick, the Theatre Room was meant to be heavy and pounding,” describes Khaimovich.

DJ James ‘St. Bass’ Vandervoort with bartender Michael Quintas. Photo courtesy of Cheryl Butson.

“The sound was amazing in there,” says James Vandervoort a.k.a. DJ James St. Bass, the Theatre Room’s main resident for Go-Go’s entire history. “There were two massive Electrovoice bass bins, which could knock all the bottles off of the bar. And did!”

Vandervoort, who’d gotten his start as a DJ at the Boom Boom Room, developed his skills and reputation spinning four-to-five nights a week in the raised corner booth at Go-Go. Like Oliver, Vandervoort had his ears tuned to the underground but, as St. Bass, he was also appreciated for his ability to entertain any audience. His crates contained loads of crossover faves, ranging from the likes of Prince, Deee-Lite, and RuPaul to MK’s “Burning,” Ce Ce Peniston’s “Finally,” 2 In A Room’s “Wiggle It,” and numerous Steve “Silk” Hurley remixes.

“I rarely took my eyes off the floor,” says Vandervoort of his approach. “I watched the crowd, to try and make ‘em scream! Your perfect mix and rare tunes don’t mean squat if no one is partying on the dancefloor.”

“I love James St. Bass,” enthuses Khaimovich. “To me, he’s one of the greatest DJs ever. He could make dead men dance because he had a desire to make people dance. There was no ego in James. When you had a combination of Mark on one floor and James on the other on a Saturday night, well you can’t beat that. It was beautiful.”

Initially open Thursdays through Sundays—Wednesday night’s infamous Go-Go Men would open that fall—Go-Go took a few weeks to build a steady clientele, and then caught fire. The Ballingers were also ahead of the curve in programming nights that would appeal to vastly different crowds, and it paid off. While weekends held more mainstream appeal and Thursdays were house-heavy, Wednesdays and Sundays would underscore Go-Go’s broad reach.

“One of my favourite nights was Fast Lane Sundays, with great rock in the Theatre Room, and house in the White Room,” recalls Steve Ireson, a longtime contributor to Toronto nightlife who started working for the Ballingers in 1991.

Flyer courtesy of Steve Ireson.

“I used to drive in from Hamilton every Sunday, before I started working at Go-Go. It was great for me, especially because my ‘straight’ boyfriend at the time was more of a rocker, and I loved both. Surprisingly, the two crowds mixed just fine.”

On Sundays, DJ Vania and host/co-promoter Kevin “KC” Carlisle rocked the Theatre Room. They were also the team behind Boom Boom Room’s wildly successful Sgt. Rocks Wednesdays, and brought the concept to Go-Go.

James St. Bass, K.C., and Vania in a Sgt. Rocks promo photo shot at Go-Go. Image courtesy of James Vandervoort.

“Working Sunday nights with Vania spinning was the place to be for me,” says Cheryl Butson, a Go-Go bartender for its full run. “Vania and lighting guy Jimmy Lynch did a great job of taking a big club room and giving it a real dark, underground feel.”

Like Ireson, Butson appreciated Go-Go’s versatility, and the variety of people there on Sundays.

“On one floor there would be house music, with people dancing and dressed to the nines, while on the next floor it was heavy rock, long hair, and leather jackets—with a total mix on the rooftop.”

The single-monikered Vania tells me he’s “remarkably hazy” about his many months of spinning at Go-Go, but especially enjoyed DJing in the more intimate setting of the lounge.

“Honestly,” says Vania, “I had my eye on New York, and wanted to get out of Toronto.” (He would relocate to N.Y.C. to work for the Ballingers late in 1991.)

Vandervoort, who brought the house to Go-Go’s White Room on Sundays, was also the anchor resident at the club’s other signature night: Go-Go Men on Wednesdays. He played in the Theatre Room while Oliver, who’d been a resident at Tazmanian Ballroom’s popular Rock & Roll Fag Bar in the late ’80s, DJed on the second floor.

Poster image courtesy of James ‘St. Bass’ Vandervoort.

Go-Go Men built on the success that St. Bass and host/promoter Steven Wong had had with Boys Night Out on Thursdays at the Boom, and would become Toronto’s biggest gay weekly. While Wednesdays took a few weeks to build, they would soon attract crowds of 600-1,000 party boys, fashionistas, warehouse heads, and women each week.

“The thing that gave Go-Go Men that extra boost was that Halloween fell on a Wednesday our first year, and everybody came out for that, in full costume,” recalls social butterfly Wong, then a costume designer and co-promoter of warehouse parties.

“It was very over the top,” he says. “People didn’t dress up in monster outfits or whatever. The thing to do was to emulate the supermodels and what was going on in fashion. If you were going out in drag, you were going out as Linda Evangelista wearing Chanel couture or something. At that point, vogueing and supermodels were very popular, and everyone wanted to be glamorous. Go-Go was very glamorous.”

Promo image courtesy of LAEddy

With visits from fashion-magazine editors, designers including Marc Jacobs and Michael Kors, and gay celebs including Elton John and Rupert Everett, Go-Go Men ran for more than two full years.

“Friends who worked in stores on Bloor Street told me that people would come in and buy special outfits just for their Wednesday nights,” says Wong, now half of womenswear label Greta Constantine. “They’d go in looking like a million dollars, only to get totally trashed.”

“I think Go-Go Men is where I developed my liking for tequila,” shares Ireson who, as a manager, had special duties required of him.

“I would have to help the hot shooter boys into their tequila-belt harnesses. I also have some fond memories of hot-tub parties on the rooftop patio. Go-Go Men was an absolute blast, with line-ups down the street.”

Go-Go, in fact, became notorious for long line-ups, then largely unheard of in the area.

“Go-Go was the first club to bring really big crowds,” states Khaimovich. “On weekends, we had lines all the way around to the CHUM building’s entranceway at Queen and John. Long-weekend Sundays were absolutely insane. We would open up at 8 p.m., and by then, a line-up five-or-six people deep ran to John.”

Hot dog vendors certainly took note.

“That was before all the licensing came in for their carts,” Khaimovich says. “We used to have hot-dog wars outside the club; they used to pull knives on each other, fighting for spots. We’d collect rent money off the hot dog guys for the club—they were making money off of our crowds. I was the head doorman, and worked with a very good-looking farmboy, named Owen Young, at the front door. One night, a hot dog guy didn’t want to pay the club so we took his cart, and put it in the middle of Richmond Street.”

Go-Go Bartenders Cheryl Butson (left) and Allan with cigarette girl Bastian. Photo courtesy of Butson.

Soon, with nightclubs like Klub Max opening around the corner, on Peter, Richmond was busy with traffic.

“Within two to three years, there were many clubs in the area, like Limelight and later Joker,” says Vandervoort. “But after Stilife, Go-Go was the place that anchored what would become the ‘club district.’ Even during the time we were open at Go-Go, I felt like I was living a lyric from Nina Hagen’s “New York New York”—“The newest club is opening up, the newest club is opening up…” Everyone wanted to try and repeat the success from the moment Go-Go opened, it seemed.”

Very few large, mainstream clubs would be such a hotbed for house, techno, and emerging sounds from the electronic underground. Vandervoort—by then also playing 23 Hop, warehouse parties and hosting his Harddrive mix show on CIUT—worked to “remain as cutting edge as possible for a mainstream club.

“I could drop Mike Dunn’s ‘Magic Feet,’ The Underground Solution’s ‘Luv Dancin’‘ or rave-y tunes like Psychotropic’s ‘Hypnosis‘ because I had seen people go nuts for them at underground parties.”

Oliver offers another window onto this exhilarating time in Toronto club history.

“A crew from Windsor showed up at Go-Go one night and handed me a stack of test presses from a brand new label called Plus 8. These early Richie Hawtin and John Acquaviva productions caused quite a stir. A revolution was bubbling under the surface in The White Room, about to explode two blocks away at 318 Richmond.”

Fired suddenly one late summer night in 1991 by “a well-lubricated” Lon Ballinger for not having Ballinger’s specific request on hand to play long after the club had closed (“he demanded I play a Stradivarius waltz.”), Oliver would take his record crates to 318 Richmond and help create local history.

“Leaving Go-Go was probably the most pivotal moment of my career,” says the DJ, now long synonymous with The Guvernment’s Saturday nights. “The following week, Wesley Thuro asked me to take over 23 Hop on Saturdays and, within a few short weeks, Toronto’s rave scene was truly born there.”

“Mark Oliver is one of the greatest DJs that this city has ever produced,” says Khaimovich. “Mark could see the future, and had an edge.”

Go-Go bartenders Michel Quintas, Cheryl Butson (centre), Kerry Mcinerney. Photo courtesy of Butson.

Who else played/worked there: After Oliver re-located, a then-unknown DJ, Kevin Williams, was hired to play Wednesdays through Saturdays in the White Room. It was his first club residency, and he came heavy with the house and hip-hop.

“Thursdays were my favourite,” says Williams. “They started off as a throwaway night—empty, especially in the White Room. Since I didn’t have anyone to play to, I would go through a stack of new house tracks, most of which I’d purchased that same evening from Play De Record.

“I met Abel Sylla—every house DJ’s fave dancer—and Kenny Glasgow, and they hung out. They helped spread the word, and in a period of four-to-five weeks, we emptied RPM’s disco nights, and brought everyone to the White Room. Not a single flyer was handed out.”

Many other bricklayers of Toronto’s house music community—like Nick Holder, Dino & Terry, Matt C, Peter, Tyrone & Shams, and Eric Ling—were soon seen at Go-Go on Thursdays.

“They brought me into the underground house scene,” credits Williams. “Prior to this, I had no idea you could go somewhere after 2 a.m.

“Go-Go Thursdays also brought a lot of different ethnicities together,” he points out. “The crowd was definitely a new urban mix of young club-heads-to-be.”

At a time when management at many large nightclubs would fully discourage DJs from playing hip-hop, Williams deftly mixed it into his sets.

“One busy Thursday, Steve Ireson came up to the booth during a hip-hop set,” Williams recalls. “Everyone was jumping up and down like kids in a bouncy castle. Black Sheep had already skipped twice, so I started the track over from the top. Steve asked me calmly, ‘Everything okay?’ and then asked matter-of-factly, ‘Hey, do you think you can tone it down just a bit?’ This was odd because he was very liberal, and never asked me to cut the hip-hop, so I wondered why. He said, ‘Well, I was just downstairs, and I can see the ceiling buckling up and down.’”

DJ Mark Falco was also a key resident later into Go-Go’s history. Having played at popular gay clubs like Komrads and Bar One, Falco was initially hired to work lights in the Theatre Room, complementing the sounds of St. Bass at Go-Go Men. Soon after, Falco would DJ in the White Room on Wednesdays, and eventually played his then-signature tunes, like Aly-us’ “Follow Me,” Kym Sims’ “Too Blind To See It,” and Liberty City’s “Some Lovin’” several nights a week until the club’s close.

Go-Go dancer. Photo courtesy of Kim Ackroyd Oka.

“Standout Go-Go memories include Stephen Wong and Rommel doing runway in knockoff Mugler motorcycle corsets, and other White Room happenings,” says Falco, a sought-after DJ to this day. “I always loved that room on men’s night for the breakout bus-stop lines, and for the fierce vogue/runway action that would happen late at night.”

Vandervoort adds some cherished moments of his own, experienced at Go-Go primarily on Sundays.

“I met a lot of heroes, like Juan Atkins and Larry Heard a.k.a. Mr. Fingers, who was in on a Sunday night with Robert Owens. Roger S came and danced to my set!  And I had a great chat with Neil Tennant from Pet Shop Boys, who had a private party in the White Room one night after their concert. He came up to the booth and we chatted between mixes for half an hour. At one point, I said, ‘I think I have one of your favourite records here in my disco crate,’ and pulled out Nuance’s ‘Love Ride.’ He howled, and said, ‘You know, we based our whole first album on that track.’ You can’t ever forget what it’s like to have those kinds of heroes in your DJ booth.”

Go-Go busboys Jeremy Markoe and Dave Baker. Photo courtesy of Cheryl Butson.

But it was not all fun ‘n’ games for Go-Go DJs and staff. Working for the Ballingers could be challenging, by many accounts.

“So much of Go-Go was up and down—the stairs, the crowds, the fun, the not-fun,” admits Vandervoort. “Never for me before or since has a club so perfectly fit the cliché of ‘It was the best and worst of times.’ I knew I was fortunate to work so much but, also, if you worked there, you knew how many people came and went, and under what strange circumstances.”

“The Ballingers were notorious for firing their managers,” confirms Ireson. “I alone was fired three times—and hired back twice.”

“For all their faults, when they were sober, the Ballingers actually treated their staff spectacularly,” offers Khaimovich. “When they were drunk, they were erratic. If they kissed your forehead, you’d either get a raise or get fired. I was fired three times by them—twice hired back, the first time with a big raise.”

Go-Go bar staff Ian Bullen and Drew Rowsome. Photo courtesy of Cristy-Jane Byrom.

As evidence, many Go-Go staffers also worked at other Ballinger clubs, including original managers Mike Ibrahim, Anthony Rofosco, and Steve McMinn. Bartenders including Butson, Cristy Byrom, and Drew Rowsome also worked other Ballinger clubs, as did bar-backs Jeremy Markoe, Barry Gerreau, and “Super Dave” Baker. (Markoe even followed the Ballingers to New York, where he now resides.)

Many other members of the Go-Go staff became familiar faces on this city’s nightscape. Bartenders Daniel and Michel Quintas would later partner with Khaimovich to open Insomnia on Bloor, while Rosemary Martin and Holly Batson later worked at The Guvernment, and door man James Benecke opened both the Kat Club and Apothecary Music Bar.

Bartender Holly Batson at Go-Go. Photo courtesy of Cristy-Jane Byrom.

Most interviewed for this story mention that the Go-Go team was tight.

“Some of my fondest memories of Go-Go are of how we, as a staff, would go out all together after closing up,” recalls Ireson. “We’d show up at boozecans or warehouse parties as a crew.”

After Ireson was fired the final time, he went on to manage at clubs including Factory and OZ, where both Williams and Vandervoort would DJ, as well as 5ive and CiRCA. Go-Go alumni was hired at each venue. Ireson is now co-owner (with husband Chris Schroer) of deli-café The Hogtown Cure.

Vandervoort summarizes a statement expressed by many interviewees, albeit from a DJ’s perspective.

“I loved the first two years at Go-Go and had some of my best and most cherished nights there. It was also DJ boot camp—a total woodshed workout. I was very burned out and ready for a change when the end came, and I never worked exclusively in one club or for one owner ever again. It was definitely a case of all my eggs in one basket, and, trust me, they cracked!”

Despite requests, Lon Ballinger declined to comment for this story.

Steve Ireson (left) and Boris Khaimovich (right) with busboy David Baker.
Photo courtesy of Cheryl Butson.

What happened to it: “Go-Go was like a comet,” says Khaimovich of the club’s trajectory. “It came out of nowhere, was shining so bright that you would get blinded, and it died really fast.

“Go-Go started crashing within two years. We’d been doing such high numbers that I think everybody had seen it, done it, and moved on to something else. By that point, other spots had opened up.” (Khaimovich himself would go on to manage Limelight and now resides in Northumberland County where he indulges his love of horses.)

“Also, after about a year-and-a-half or so, the Ballingers started spending a lot more time in New York, on building Webster Hall. Their focus changed, and honestly, Webster Hall sucked the money. You could practically see suitcases leaving Go-Go and going to Webster Hall.”

Go-Go ad from 1992, courtesy of Cheryl Butson.

Attempts to revive Go-Go included painting the White Room and renaming it The Black Angel Room. The Ballingers’ attention was greatly divided. Not only had they purchased New York club The Ritz in 1990, and begun the massive undertaking of re-opening it as Webster Hall, they’d also bought The Courthouse on Adelaide East, and Mississauga all-ages club Superstars, which they opened as The World in June of 1992.

“The Ballingers were very aggressively building an empire, and I think they got spread too thin,” says Vandervoort, now a DJ who plays selective gigs, including the Black Crack Funk Attack monthly, and works by day in student support services at a city college.

“To their credit, they got what they wanted with Webster Hall,” concludes Vandervoort. “To my mind, that venture was built and financed off a lot of people’s blood, sweat, and tears at Go-Go and the Bop.”

Vania, who DJed at Webster Hall for its first six years, returned home in 1998, and now spins at venues including the Bovine Sex Club on Fridays.

“After seven years in New York with the Ballingers, it became a little wearing. But the last time I was there, they were getting keys to the city, and Webster Hall had been designated a historic landmark. Americans love a success story.”

Go-Go closed quietly in the summer of 1993. 250 Richmond St. W. soon re-opened as Whiskey Saigon where Go-Go veteran DJs including Oliver, Williams, Falco, and Vania all played. Joe Nightclub followed. The building now houses the head office of Bell Media’s Radio operations, including the studios of CHUM-FM and Flow 93.5.

250 Richmond Street W. in early 2013.

Thank you to participants Boris Khaimovich, Cheryl Butson, James Vandervoort, Kevin Williams, Mark Falco, Mark Oliver, Steve Ireson, Stephen Wong, and Vania, as well as Cristy-Jane Byrom, Jeremy Markoe, Kim Oka Ackroyd, and LAEddy.

The post Then & Now: Go-Go appeared first on Then and Now: Toronto Nightlife History.

Article originally published June 7, 2012 by The Grid online (TheGridTO.com).

In this edition of her nightclub-history series, Denise Benson revisits the most sexcess-ful, celeb-studded gay house club of the ‘90s.

BY: DENISE BENSON

Club: JOY, 16 Phipps

Years of operation: 1995-1997

History: The rapidly changing streets surrounding Toronto’s Yonge and St. Joseph intersection were once a mecca for adventurous late-night dancers. Some of the hub’s gay and after-hours history was explored in earlier Then & Now pieces about influential 1980s venues Voodoo and Club Z; now, we return during the ’90s, before the area was transformed by the massive condo development we see today.

The tiny Phipps Street is tucked in just north of Wellesley and south of St. Joseph, running east-west from St. Nicholas to Bay. In the mid-’70s, while big gay dance club The Manatee drew crowds to 11A St. Joseph, Club David’s brought gay revelers south down the alley, to 16 Phipps, where a gold rendition of Michelangelo’s David presided over the dancefloor. In the ’80s, David was out and mirrors were in as the building became new gay club Le Mystique.

Although it later housed a variety of warehouse parties, early raves and other one-off events, the building still featured some of Mystique’s décor when John Wulff and silent partners went to view 16 Phipps early in March of 1995. The former storehouse, complete with its old loading dock and a small tunnel that connected it to 11A St. Joseph (it’s thought a conveyor belt once ran between the two), was in rough shape.

Outside 16 Phipps, pre-JOY. Photo courtesy of John Wulff.

Wulff—who’d been socializing “seven days a week” in Toronto’s downtown gay scene since he was 16, and had worked for clubs including Gilles Belanger’s B-Bar—was ready to produce something of his own. He saw the 6,000 sq. ft. space as being well-suited to his vision of an after-hours dance club, located near the gay village, that would feature house music, art, and performance.

“The space was big, raw, and warehousey,” recalls Wulff. “We ripped everything out, soundproofed the walls, sprayed everything black, and installed a sound system.”

Inside of 16 Phipps, pre-JOY. Photo courtesy of John Wulff.

“Physically, JOY was a big black box,” adds DJ Scott Cairns, who would become the club’s Saturday night resident. “It was mainly dancefloor, with a raised area in the back where people could get a bird’s-eye view of what was happening below. It was dark and sexy. The lighting was minimal, with the focus being the giant disco ball in the centre of the floor.”

JOY opened its doors at 1 a.m.—then last call at licensed bars—on Friday, March 17, 1995. Although the promotion of Fridays faltered at first, JOY’s Saturdays were an immediate hit and soon regularly exceeded the legal capacity of 472 people.

“JOY quickly became the late night go-to spot,” says Cairns. “Mainly a gay event, the Saturdays were heavily attended by a wide cross-section of people: drag queens, muscle boys, dykes, models—all the usual suspects—with a gay-positive hetero element. Straight girls and their terrified boyfriends were often on hand.”

JOY dancefloor. Photo courtesy of John Wulff.

Why it was important: The timing of JOY could not have been better. As a gay-heavy, house music focussed, late-night dance club, it filled a lot of gaps. The warehouse scene had slowed, raves had grown larger and younger, and the music at Toronto gay bars had become increasingly commercial.

“JOY was completely on its own,” says Wulff. “The gay clubs, like Boots, Colby’s and The Barn, were playing Top 40 with the occasional house song while raves were playing Euro-ish fast beats. JOY was playing the newest and best underground house music, and felt like warehouse parties in Chicago or Detroit. JOY didn’t feel like Canada; it felt very New York, and people were very excited to be part of the energy.”

“JOY was very important at the time as it offered an after-hours experience that was safe and close to home for a big portion of the gay community,” adds Cairns, a 30-year DJ veteran who, by then, had wrapped up popular residencies at both The Phoenix and OZ.

“There was a definite thirst for something new in the core. I feel we provided that big time.”

“The JOY space had cachet from being a gay and alternative club over many years,” says James Vandervoort, better known as James St. Bass, a friend and frequent DJ partner of Cairns’. Vandervoort had come out while dancing in nearby ’80s clubs like Stages, Avalon, and Voodoo, and had himself brought gay clubbers west of Yonge while DJing boys’ nights at both Go-Go and Boom Boom Room.

“By the time JOY got started, it felt like coming home to gay after-hours dancing, but it was our time and our generation that was running it. JOY took the tradition of those earlier after-hours dances, but had more glamour, energy, and perhaps danger than the others that came before. It was raw, dark, sexy and, best of all, so central. JOY had the sound and feel of an illicit warehouse party, but was there every weekend—and with no chasing phone-line prompts to find it!”

Scott Cairns (left), John Wulff and Gilles Belanger. Photo courtesy of Wulff.

Cairns created much of the atmosphere with his music, often playing five full hours of the house he loved.

“Some of the best house was coming out in 1995 to ’96,” Cairns enthuses. “Big records for me at JOY included tracks from Farley & Heller a.k.a. Roach Motel, like ‘Wild Luv‘ and ‘Work 2 Doo.’ The dub of Joi Cardwell’s ‘Jump For Joi‘ was massive, as was H2O’s ‘Satisfied (Take Me Higher),’ and Robbie Tronco’s ‘Walk for Me.’ Tracks from producers like Danny Tenaglia, Roger S., MURK, Angel Moraes and Mousse T. were really big.

“And then came Boris Dlugosch and ‘Keep Pushin’,’” Cairns continues. “My friend Mitch Winthrop had just came back from visiting Boris in Germany, and arrived at JOY with a test press of this forthcoming single. I dropped it immediately and the reaction was intense. Later, in June of 1996, I had the pleasure of being joined by Boris at JOY. During his set, he dropped Giorgio Moroder’s ‘Chase.’ It’s one of my strongest memories from the club.”

LISTEN: Scott Cairns Live at JOY

The intense atmosphere of Saturdays at JOY can also be attributed to the dreams and antics of host John Wulff.

“My responsibility was to create an experience every week, and I’m proud of the events we put together,” he says.

For Halloween of 1995, Wulff performed as Carrie, complete with wig, white dress, pyrotechnics and Gilles Belanger as his Tommy Ross.

Another week, he recounts, “I rode into JOY on a motorcycle, in a star-spangled bikini, wrapped in an American flag and did Sandra Bernhardt’s strip tease from Without You I’m Nothing to [Prince's] ‘Little Red Corvette.’”

Frequently, Wulff could be found lying on a bed placed in the middle of the club on a scaffold.

“It was a mattress with gold satin sheets where whoever was feeling it would lounge or simulate sex shows,” says Wulff. “Various guests starred on that bed, from me to porn stars to beefcake male gymnasts stretching in silver sequin g-strings.”

He also recalls that JOY’s New Year’s 1996 party was perhaps the height of their (s)excess.

“We re-did the interior from black box to a glamorous ’30s speakeasy,” Wulff explains. “We installed two large chandeliers, and had an artist paint a 27-foot-long Tamara de Lempicka naked-woman portrait. We squeezed 1,200 people into that room. It was raining from the sweat and condensation—everyone was pretty much naked. I’ve never felt energy like that.”

JOY mural. Photo courtesy of John Wulff.

Wulff, in fact, starred alongside the many local and international celebs who passed through the club’s doors on weekends. Dozens of actors, models and musicians took part, ranging from Madonna and her tour dancers to Alanis Morissette, Terrence Trent D’Arby, John Goodman, Geena Davis, Montreal supermodel Ève Salvail, 90210 star Kathleen Robertson, and Heather Tom of The Young and the Restless, a soap widely adored by gay men.

But it wasn’t just Saturday nights and celebrity cameos that made JOY special. About a month after the club opened, Fridays were properly launched, with Jennstar at the helm. The promoter and hostess had already worked for years at Queens Quay nightclub RPM, was a columnist for TRIBE magazine, and was known for bringing warehouse heads, clubbers, and ravers of all sexual orientations together.

Jennstar at JOY. Photo courtesy of John Wulff.

Jennstar recruited fellow Futureshock crew members Gavin Bryan and Nnamdi Gryffyn a.k.a. DJ Gryphon, and they assembled a team that brought the Friday night concept called “Jennstar…She’ll Make You Famous” to life.

“We were inspired by fashion, fabulousness, fierceness, all the F words—including ‘famous,’” says Jennstar. “Everyone who attended JOY was fierce in their own way. This was a time when a lot of people were just starting their businesses—hair, make-up, graphic artists, performers, club-kids, you name it.”

Flyer courtesy of Jennstar

Opening night was packed, with NYC’s Frankie Knuckles on the decks and Jennstarr performing as Sunset Boulevard’s Norma Desmond. Fridays consistently bridged crowds and communities, with ace rotating resident DJs Gryphon, Jason Hodges, Matt C, Mario J, and Kenny Glasgow working their musical magic.

“I remember walking down the alley, hearing the music get louder as you’d approach, and then turning the corner to see a lineup of people trying to get in every week,” recalls Hodges of his first real residency. “It was a rush.”

Lineup outside of JOY. Photo courtesy of John Wulff.

“JOY was a place where that warehouse vibe was strong,” adds Hodges, a now-established DJ/producer. “The sound was big, and the vibe was dope. It was a solid night that drew music-driven crowds who knew what was up.”

Most of Fridays’ cast of players—from door staff to DJs and dancers—very much knew what was up. Many would form the core of Industry Nightclub, which opened about a year and a half after JOY.

One of these people was Rommel, a house-music lover who danced many weekends away at JOY, and frequently hosted Fridays’ VIP room.

“JOY was my version of Studio 54,” says Rommel. “Favourite memories include Frankie Knuckles playing an amazing set, Franklin Fuentes performing his club hit ‘If Madonna Calls,’ and, of course, our very own Jackae [Baker], with her many fabulous performances.”

John Wulff (left) and Rommel. Photo courtesy of Wulff.

“Jennstar, Rommel, and Jackae brought the glamour and the fun,” says Vandervoort. “It was decadent for sure, but also very funny. There were feature shows and drag-fashion fabulousness that got sloppier the later it got, so it never had the heavy dark feeling of some raves; it was more pure gay lasciviousness and bold fun. You could be any orientation and be welcome at JOY, but you likely had a better time if you liked to take most of your clothes off and dance like a maniac.”

This video, with original JOY footage shot by Rob Cluff in August of 1995, serves as evidence.

“At JOY we got away with a lot,” agrees Jennstar. “There were no rules really back then. Warehouse parties had died and the cops were paying attention to the raves, so we skirted under the radar for quite a bit. Just a bit, but boy was it fun. JOY was a place where you could come and hear fierce music and be who you wanted to be. It was definitely a birthplace for many events and parties that followed.

JOY was named the Best Nightclub of 1995 in Toronto Life magazine. It also helped bring deeper shades of house back to gay bars.

Wulff offers this tidbit: “Colby’s opened Voodoo Lounge one year after JOY, and copied it directly.”

Matt C (left) with Jason “Deko” Steele at JOY on Hallowe’en. Photo courtesy of John Wulff.

At JOY. Photo courtesy of John Wulff.

Who else played there: Jennstar’s Fridays featured many guest DJs, with a heavy Montreal lean. Frequent visitors included Luc Raymond, Christian Pronovost, and Alain Vinet, now Musical Director for Cirque du Soleil.

“The biggest international artists who played JOY for us were Deep Dish,” says Jennstar. “It’s kind of a funny story. Ashley from [promotions crew] Better Days called to ask if they could come and play the night before the [Better Days’] rave; the Deep Dish boys really wanted to get a feel for the city. I said sure, but had no real idea who they were, and we didn’t have money to pay them. They showed up and rocked the house.”

While Saturdays at JOY were mainly a showcase of Scott Cairns, guests like Montreal’s Mark Anthony and Sylvain Girard were sometimes found. Matt C also guested one Halloween, as caught on film above.

JOY also occasionally opened its doors on other nights for special events, including a House of Trance Wednesday series produced by Don Berns a.k.a. Dr. Trance.

JOY dancefloor. Photo courtesy of Scott Cairns.

What happened to it: JOY closed abruptly in early 1997.

“I had a falling out with my partners,” shares Wulff. “They changed the locks, and changed the name of the club to the Cubicle. Also, I was very tired and didn’t want to fight it. The fire department was all over us for capacity and sound issues, plus [then City Councillor] Kyle Rae was not a fan and wanted us closed.”

The Cubicle was short-lived. After it closed, 16 Phipps opened very briefly again under the name of JOY, though Wulff was not involved. According to him, the building was demolished roughly five years ago. In its place stands the 20-storey condo build on the south side of Eleven Residencies at 11 St. Joseph.

Wulff left the club business after JOY, moving into corporate branding and marketing. After recovering from serious health issues in 2011, however, he decided to “come out of retirement to do quarterly events,” beginning with a JOY reunion this Friday (June 8). Many of the JOY faithful will congregate in the rooms of Buddies In Bad Times Theatre (12 Alexander Street). Mark Falco DJs in the Cabaret, while Scott Cairns plays the main Chamber.

“I’ve been crafting the music for this night for months,” says an excited Cairns. “I’ve listened to probably a thousand records, trying to trim it down to the perfect set. I hope everyone has the best time, reuniting with friends and reliving the glory days of JOY.”

LISTEN: SCOTT LIVE at JOY mix 2

Jennstar, James St. Bass, Rommel and fellow JOY devotee Charles Pavia will host, while artists Drasko Bogdanovic and the Young Astronauts provide a wall of projections.

“With the reunion, it’s the old JOY mission: house music combined with artistic expression, through striking visuals, but on overdrive,” says Wulff. “I want to provide not only a good house-music party, but one that leaves you visually in awe.

“Also, Rommel will perform at 12:30 a.m., in something that I’ve described as her ‘Madonna Super Bowl Halftime Show.’ She’s accompanied by four clones of herself—you will die!

“I think that people are ready to have a different experience in nightclubbing,” summarizes Rommel. ”I would encourage attendees to put on their best boogie shoes, and to be as outrageous, if not courageous, in your club couture. JOY was especially known for that. Above all, I encourage everyone to just be you; that’s what JOY was and is all about.”

The post Then & Now: JOY appeared first on Then and Now: Toronto Nightlife History.

Article originally published November 30, 2011 by The Grid online (TheGridTO.com).

In this instalment of Then & Now, Denise Benson looks back at the legendary King West super-club that put Toronto on the international dance-music map, Industry.

BY: DENISE BENSON

Club: Industry nightclub, 901 King West

Years in operation: 1996-2000

Industry tag. Photo by Randy Chow.

History: Industry was a labour of love that grew out of youthful enthusiasm, overlapping friendships and prior club experiences. DJ Mario Jukica (Mario J) was 19 and his promoter friend Gavin “Gerbz” Bryan 24 when they moved from Oakville to downtown Toronto to develop a vision for a nightclub with DJ Matthew Casselman (Matt C) and business-minded clubber Daniel Bellavance. Bryan and Casselman had worked together at RPM (now The Guvernment) and were two of the core forces behind afterhours club BUZZ (now Comfort Zone), where Mario J was also a resident DJ.

After eight short, but impactful months, BUZZ was forced to relocate and out of it grew something much larger. The four men came together to create a thousand-person-capacity venue at King and Strachan, then a rather undeveloped area. Industry’s doors opened on July 5, 1996.

Why it was important: Industry embodied the maturation of Toronto’s late-night, underground dance-music movement. It operated during some of the most explosive years for raves in this city and proved to be an ideal home for a more seasoned, diverse, largely post-rave crowd. Above all, Industry’s programming, size and sound quality helped establish this city’s reputation abroad while also convincing Toronto to take itself—and its talent—seriously.

Kenny Glasgow and Mario J work four turntables, summer 1997. Photo courtesy of Gavin Bryan.

As DJ/producer Kenny Glasgow—an Industry resident DJ for its entirety and now one-half of Art Department—put it when I spoke to him earlier this year for Resident Advisor, “I think that when Industry opened, Toronto realized, ‘OK, there is an actual scene here,’ enough for us to open a club dedicated and devoted to underground house music and underground dance-music culture. A venue of that size clearly made it something for everybody to enjoy.”

“We wanted to create a club atmosphere that would break all boundaries that mainstream Toronto clubs had,” recalls Gavin Bryan. “We focused on highlighting the best house, techno, drum ‘n’ bass and trance DJs the world had to offer. It was all about the music for us as owners. We wanted to create events that would have people walking out and talking for days and sometimes weeks after. I knew we had a world-class vibe, and I wanted to share it with all the best DJs in the world.”

To that end, Industry presented an impressive range of artists—including Daft Punk, Basement Jaxx, Paul Oakenfold, Paul Van Dyk, Cevin Fisher, Victor Calderone, Roni Size and Fatboy Slim—in their Canadian club (i.e. non-rave) debuts.

Paul Oakenfold at Industry in 1997. Photo courtesy of Gavin Bryan.

Industry’s core audience was experienced clubbers, gay and straight alike, who knew their music and packed the dancefloor both before and after the club’s peak time of 4 a.m. They are the people who made it possible for Industry to expose a lot of new international talent to Toronto and vice versa. From there, the venue’s ace sound, lighting and staging allowed the DJs to play at their best.

“Industry is a very special place—a DJ’s dream come true,” was how New York legend Danny Tenaglia, a frequent guest, described the venue to me in a 2000 interview.

At the same time, Industry put a big emphasis on Toronto talent, with local residents regarded as stars in their own right.

Peter & Tyrone on four decks. Photo courtesy of Gavin Bryan.

4:am CD artwork courtesy of Matt C.

“In my opinion, the backbone of any club is strong resident DJs,” says Matt C, who mixed the club’s one official CD release, 4:AM (Industry Anthems Vol. 1), in 1998. “If you solely count on international talent, you’re leaving the success of your business in other people’s hands. This is why Mario J and I DJed at the club every week. Of course, legendary Toronto DJs like Dino and Terry, Peter and Tyrone, Kenny Glasgow and quite a few others also graced the turntables because they were all truly amazing—at an international level of quality.”

Adds Bryan: “We wanted to give a platform for local DJs to network with internationals in order to progress their music production, DJ careers and music labels. At the time, Toronto was known for throwing big raves and good warehouse parties, but outside of Nick Holder and The Stickmen, no one from Toronto was getting any shine because there was no real local scene.”

Like all significant dance clubs whose influence is felt long after their doors have closed, Industry was its own scene, thanks to the music, the audience and a deeply involved staff that included some of Toronto’s dance club scene-builders, like Steve Ireson, Jennstar, James Applegath, Rommel, Jason Ford, Mychol Holtzman, Ronnie Ferszt, Craig Pedigrew, Ludikris, Luke Fair and a young Christian Newhook (now known as Dinamo Azari of Azari & III).

Industry staff Jennstar and Yasna. Photo courtesy of Gavin Bryan.

Who else played there: Industry was anchored by residencies including Friday’s hip-hop night—which ran from 1996-99 with core DJs including Baba Khan, Sean Sax and Starting From Scratch—and SLAM Saturdays, a house and techno night open until 8 a.m., helmed by locals with international guests. The Syrous crew promoted a monthly drum ‘n’ bass night Thursday, at which some of the globe’s greats played, while the monthly Fukhouse nights gathered techno giants including Richie Hawtin, Stacey Pullen, Derrick May and Jeff Mills, who infamously made it to play during Toronto’s infamous blizzard of 1999 (yes, the year Mel Lastman called in the army). Also greatly loved were DJ Sneak’s Solid Sundays, which brought lovers of funky, Chicago-style house together on long weekends. Sneak, in fact, became an ambassador for Industry and re-located to Toronto partly because of the club.

Derrick Carter with Gavin Bryan and J-Dub, 1998. Photo by Idalina Leandro, courtesy of Gavin Bryan.

Other key names to mention: Derrick Carter (who played at Industry a record 17 times), John Acquaviva, David Morales, Goldie, Josh Wink, DJ Heather, Honey Dijon, Frankie Knuckles, Wyclef Jean and the list of notables goes on.

Flyer promoting Deep Dish at Industry, October 1999.

Flyer promoting Carl Cox at Industry, July 2000.

Gavin Bryan makes mention of an event that many, myself included, still rave about.

“For me there were so many magical house and techno nights, but the most memorable was surprisingly a drum ‘n’ bass show: Roni Size & Reprazent live in 1998. It was standing-room only, with everyone on pogo sticks for two hours.”

As for Matt C, “One of my fave memories would have to be the DJ Sneak and Armand Van Helden party that was one of our long-weekend Sunday events. I remember approaching the club and seeing 600-700 people in line, and then going inside to see that it was almost packed. The stress of the financial side of running a nightclub as a 24-year-old was sometimes extreme, but seeing that kind of turnout really did good things for my spirit.”

Crowd loving Danny Tenaglia at Industry. Photo courtesy of Gavin Bryan.

What happened to it: While financial stresses caused by dwindling profits played into the foursome’s collective decision to close Industry’s doors, the forces of Toronto city development weighed heavy.

“The city had goals of building Liberty Village and the anchor tenant that occupied the rest of the office tower was CIBC,” recalls Matt C. “Neither of them wanted this crazy club where we were, so they both decided, after about three years, that they were going to start to make our lives very difficult. As a group, we decided to go out on our own terms. We asked the landlord to let us out of our lease, which they agreed to, and we proceeded to book the best of the best for our final three months. We ended off with a bang rather than chains on the doors, like so many clubs end up.”

Industry went out Sunday, Aug. 6, 2000 with a 20-hour party that featured Matt C, Mr.C and Danny Tenaglia. A Shoppers Drug Mart now stands in its place, with the cashiers stationed where Industry’s DJ booth once was.

Shoppers’ cashiers are now stationed where Industry’s DJ booth once was.

“It is what it is,” summarizes Bryan. “We were not Coca-Cola, but were sure were the real thing—if you were lucky enough to take a sip of the Industry vibe, you know what I mean.”

Bryan continues to produce and market events as Gerbz; Bellavance founded Prism, a series of large-scale gay men’s circuit events; Matt C continues to DJ occasionally, but is a successful realtor working with former Industry manager Ben Ferguson; Mario J. went on to promote under the A.D/D. banner, but is now producing music as Milano, with a new EP set to drop on Tiga’s Turbo label on December 13.

The post Then & Now: Industry appeared first on Then and Now: Toronto Nightlife History.