Article originally published July 26, 2012 by The Grid online (TheGridTO.com).

We revisit the club that brought nightlife to the deepest edge of downtown, welcomed legends like the Ramones and Beastie Boys, and transformed resident DJ Chris Sheppard into a globe-trotting superstar.

BY: DENISE BENSON

Club: RPM, 132 Queens Quay East

Years in operation: 1985-1995

History: Before the mid-1980s, the bottom of Jarvis Street, along Queens Quay, was not a clubbing destination. Sure, people had been known to party at Jackie’s, a nightclub space created within the Hilton Hotel at Harbour Square (now the Westin Harbour Castle), and things at Captain John’s could get rowdy on occasion, but the area was far less traveled than it is today.

In 1984, brothers Albert and Tony Assoon built on the success of their popular Richmond Street afterhours club, Twilight Zone, and opened Fresh Restaurant and Nightclub at 132 Queens Quay St. E. Here, they laid the foundations for an entertainment complex that they would not be able to fully realize. Less than two years after Fresh had opened, the Assoons no longer held claim to the business. (Albert Assoon has told me directly that they were forced out while others have stated the demand note on the Assoons’ loan was called in and could not immediately be paid in full.)

What this legal and financial tussle makes clear is that the huge converted warehouse building at 132 Queens Quay E. had already become a coveted nightclub spot. A week after its doors were chained, a crew of people largely associated with Yorkville hotspot The Copa (including Martin Arts and Neil Vosburgh), along with artist/entrepreneur Murray Ball, were the new owners.

The transformation from Fresh to RPM happened very quickly, with the latter reported to have opened its doors in late 1985.

“We went in there on a Saturday night, and ended up renaming the club, redoing everything there, and it became what it became,” says DJ/producer Terry “TK” Kelly, a Copa resident who morphed into RPM’s first star spinner.

With Murray Ball as creative director—he’d been frontman for infamous Toronto punk band The Dishes and also owned Yonge Street restaurant/live-music venue Fiesta—and Martin Arts running the business side of things, RPM quickly grew to become the talk of the town.

The club attracted a stellar team of staff, DJs, visual artists, and live-music bookers. Together, they began to build audiences that would swell well beyond the venue’s original legal capacity of 1,100. The venue may have been off the beaten path, but that made going there an adventure. A free shuttle-bus service from Union Station also made the trek a breeze while an ingenious soundsystem installed by Ted MacDonald meant that live-music lovers and fans of DJed sounds alike were treated to booming, clear sound.

“Murray, and his partner Martin Arts, were amazing club operators and innovators,” says promoter Gary Topp, who, along with Gary Cormier, booked about 70 live shows at RPM between 1985 to 1989 under the banner of The Garys.

“RPM was really the first successful warehouse-to-club transformation in this country,” underscores Topp. “There was nothing like RPM at the time. It made stars out of DJs like Chris Sheppard, and made dance music more popular than live music. No club owners have ever demonstrated so much artistry in operating a nightclub in this city. It was the place where interlocking subcultures were able to surface. It was a scene.”

RPM dancer. Photo: Toronto Star archives.

Why it was important: The story of RPM is massive, multifaceted and involves an enormous cast of characters. The club made a noticeable impact on Toronto’s nightlife soon after it opened.

“There were only a few clubs happening downtown at the time; this was way before the club district,” recalls promoter Jennstar, who was hired at RPM in the late-’80s and, over the course of five years, worked her way through jobs including ticket-taker, coat-check attendant, cigarette girl, bartender, go-go dancer, front-door hostess and more.

“The Copa, Big Bop, The Diamond [now the Phoenix], and Klub Max were really the only big clubs in town,” she says. “RPM was especially unique due to its changing décor, and the live shows that happened there on the regular.”

RPM was designed to blow minds; oversized art was everywhere. Eyes were also tripped out by loads of black light, bright psychedelic lighting, and a number of raised go-go platforms. The dancefloor was huge, as was the raised stage and DJ booth that overlooked it all. A big round bar was the social centre of the main room, and there was also an upstairs lounge area with seating and pool tables.

“[Yet] RPM really was a down and dirty, simple club, without a lot of bells and whistles,” recalls Mike Borg, who would later manage The Phoenix and co-own Gypsy Co-op. He got his start at RPM in 1987, working his way up from bartender to general manager.

“What made RPM special were the creative, unique people behind it,” says Borg. “I learned so much from that place and from Murray and Martin. Murray’s vision was ever-changing; like a gay man with a wardrobe problem, he manipulated the look of his club so dramatically every year that it kept people coming back for more.”

“Murray Ball was just filled with artistic expression,” writes Chris Sheppard by email. “As Toronto’s Kenny Baird was dressing the cool clubs in N.Y.C., like Area and Limelight, Murray was bringing that vibe to RPM. One month, the large walls were done in a Warhol motif, the next it would be white masks influenced by an acid trip in the N.W.T.”

Changing his installations frequently, Ball decorated the club with dinosaurs, dolphins, an airplane with parachuting soldiers, flashing neon signs, and much more. Mentioned repeatedly by those interviewed here are the wax figures of John F. Kennedy and Jackie O. sitting in a black convertible Cadillac that hung suspended from RPM’s ceiling, surrounded by an epic related scene.

“The ever-changing or evolving décor was a dazzling whirlwind of eye-candy—very Warholesque, very Vogue, very colourful, and very exaggerated,” says Topp. “Murray was a master of the art business; he could assemble people and their talents. He wanted every night, no matter what the event, to be a ‘happening’ of constant activity. Film, music, fashion, and the idea of celebrity drove the club. It was a very gay old time.”

Ball’s visual aesthetic was perfect for RPM as a dance club with rock ’n’ roll edge. The club featured incredibly diverse music programming, from the dramatically different themed DJ nights to the vast array of bands booked.

Staff at the Round Bar, including Gilles Belanger (second-from-right), circa 1988. Photo courtesy of Mike Borg.

Terry Kelly was already an established DJ when he took on multiple nights at RPM. Revered for his programming and mixing skills, Kelly initially held down the club’s Psychedelic Mondays, Disco Thursdays, and dance-music Saturdays.

His Mondays were legendary, attracting thousands of downtowners every week. Kelly’s crates were jammed with seven-inch singles and albums representing rock music through the decades.

“I searched out records from my childhood, and I put the music together in a dance-mix fashion,” says Kelly of his approach. “We also started incorporating new rock so it was natural to play Hendrix and then Nirvana, and it all started to melt together. People lost their minds at hearing all of this stuff blended; it was a natural progression and regression at the same time.

“One minute you’d hear The Doors, and then The Four Horsemen and AC/DC. I was all over the place, but everything I did came out like a dance mix; I was a club DJ at heart. When Andy Frost and the guys at Q-107 heard me beat-mixing rock, they freaked out. Mondays became a wild animal that I almost had no control over. Every week would blow up bigger than I thought.”

His Thursdays and Saturdays were also wildly popular. As a result, Kelly brought the house, funk, and new wave blends to Saturdays for most of RPM’s years.

DJ/producer Chris Sheppard was the second resident DJ hired at RPM. He too shaped, and was shaped by, the club.

“It was a blessing of the times to play the best venues, and RPM was surely near the top,” Sheppard says.

Brought in mere weeks after RPM’s doors had opened, Sheppard was hired away from his Sunday-night gig at The Copa, which at that point was the largest club Sheppard had DJed. The Copa, Sheppard tells me, was also where CFNY (now 102.1 the Edge) Program Director David Marsden had heard the DJ blending rock and electronic music. Marsden subsequently hired the young Shep to create a related Saturday night radio show, which became Club 102.

Sheppard came to RPM’s Sundays determined to play more underground music, and wanting to host an all-ages night. His mix of house, rave, drum ‘n’ bass and hip-hop—combined with a free buffet—was explosive.

“Liquor laws then were tricky,” Sheppard points out. “On the corporate front, they did the Sunday free dinners to get around the booze-with-food rule. I looked at it as a chance to give free food to street kids and up-and-coming so-called starving artists. Win-win. It worked out well beyond belief. If you were a teen and did not go to RPM and line up around the block, then you were just not cool. It’s as simple as that.”

The all-ages Sundays generally reached capacity well before 9 p.m. each week. Sheppard entertained those masses for years, even booking the occasional live act to up the ante.

Chris Sheppard hangs with the Beastie Boys outside Maple Leaf Gardens circa 1986. Photo courtesy of Sheppard.

“One Sunday, I surprised the kids and brought the Beastie Boys out on stage. It was just before their first album went commercial. The place went nuts.”

DJs Terry Kelly and then Matt C, with opener John Craig, would later take over on Sundays. By then, Chris Sheppard’s 19-plus Friday nights at RPM were drawing capacity crowds and making history as a live-to-air broadcast heard on CFNY. The broadcast ratings were extraordinary, as was the energy inside RPM. Sheppard and his crew—which frequently included Bob-O, Peter the Greek, and Dave Hype—played the likes of Ministry, The Cult and Nine Inch Nails alongside house, early bleep techno and other emerging rave sounds.

“At first, the music was a hybrid of all things dance,” Sheppard recalls. “It slowly became house music and all rave culture, and we left those dated rock sounds behind.

“People were very excited to be a part of the whole large-venue vibe, which was still kinda new. They would just let themselves be swept up into the sound of The Dogwhistle Soundsystem and the theatricality of the shows I would do. I would apply a certain psychic pressure, which to outsiders may be perceived as sinister. But, at the same time, the crowd knew they were in safe hands and that the effect I was giving them was benevolent. It was always a communal thing.”

Sheppard—who also brought acts like Ministry, Skinny Puppy, and Chris & Cosey to RPM’s stage—became a genuine superstar during his years at the club. His career exploded on-air, in clubs, and on television as he also headlined all of the city’s biggest raves, traveled internationally and released mixed CD series including The Techno Trip and Pirate Radio Sessions.

“RPM spawned club culture as we know it today in many ways,” Sheppard writes. “Most of today’s players came by RPM to see how it was done. The people, lights, sound, art—RPM’s vibe was second to none.”

Who else played there: Matt Casselman, who first attended RPM during Sheppard’s all-ages Sundays, would later go on to DJ that very night. A professional DJ from age 13, Matt C was versatile and played a variety of nights at RPM between 1989-1995. He also took over TK’s Disco Thursdays and transformed the weekly into discohouseinferno, with DJs including Peter, Tyrone & Shams, Dino & Terry, and Mitch Winthrop also on the roster.

“RPM was simply the best club in Toronto at the time,” says Casselman who, a decade-plus later, would go on to co-own the deeply influential Industry Nightclub.

“RPM truly helped make me famous as a DJ, and has contributed to the rest of my professional life as a realtor. It was an extremely exciting time of my life where I was embraced by a truly amazing and loyal crowd.”

RPM’s Bohemian Consulate Wednesdays. Photo: Ken Faught/Toronto Star.

RPM’s themed weeklies also included Bohemian Consulate Wednesdays, an evening where live music was the focus and a free buffet was the bonus. This alternative/indie showcase was always packed with a mix of college kids and Queen West crowds.

Long before concert promoter Elliott Lefko moved to Los Angeles to work as an executive at the prominent, Coachella-spawning Goldenvoice Concerts, he selected bands to play at RPM’s Wednesdays.

“Murray Ball called me one day about booking shows,” Lefko tells me. “I didn’t know him, but he was very charming. He offered me the gig, but first he took me to buy a pair of shoes because mine were so ratty.”

In addition to the Wednesdays, Lefko booked concerts by bands including Green on Red, 10,000 Maniacs, and Rob Tyner (of The MC5) backed by Detroit all-woman band The Vertical Pillows.

The Garys’ brought The Jesus and Mary Chain to the RPM stage in November of 1987.

“The JAMC’s Jim Reid assaulted two men at the front of the stage with a microphone stand for yelling ‘Boring,’” Topp recalls. “And then the audience surrounded and blocked the band’s tour bus.”

Other favourite bookings included Hüsker Dü, Mano Negra, Kid Creole and The Coconuts, Village People, The Gun Club, Nina Hagen, Psychic TV, Butthole Surfers, The Fleshtones, Killing Joke, and Test Department, for whom Topp recalls “scrounging scrap metal in scrap yards for their home-made, welded-together percussive instruments.”

The Ramones at RPM in 1987. Photo courtesy of GaryTopp / PHOTOSYNTHESISSTUDIO.COM

The Garys also booked in the Ramones for a three-show stint.

“Holy fuck, was that loud!” recalls Mike Borg. “’One-two-three-four,’ blow your ears off. Joey Ramone—just wow.”

Concerts, some booked on off-nights and others as part of an evening’s experience, were often captured by CityTV program The NewMusic. Thanks to their documentation—and the uploading efforts of industrious YouTubers—we can still experience RPM shows by the likes of Nine Inch Nails, Bauhaus, Branford Marsalis (as Buckshot Lefonque), Nick Cave, and the aforementioned Hüsker Dü show.

Sometimes RPM concerts by stadium-sized bands would be announced at the last minute, as was the case with Bon Jovi, Guns N’ Roses and, most famously, The Rolling Stones, who played RPM on July 19, 1994 as a warm-up for their Voodoo Lounge tour.

“When The Stones played at RPM, I was general manager and it was an amazing experience,” shares event producer Gilles Belanger. “Chef Greg Couillard made dinner for the band members and their families. I also remember seeing them playing pool with their kids, us picking up Jerry Hall in a van from her limo because its battery died at Jarvis and Lake Shore, and having to ask Dan Aykroyd to clear the bikers off of the second level.”

Belanger, who started at RPM as a waiter and bartender in January of 1986, managed the club for years. He was largely responsible for turning the cavernous space that had been Murray Ball’s adjacent installation workshop into The Warehouse.

“We opened The Warehouse to accommodate concerts that were too big for RPM and The Phoenix, but too small for CNE Coliseum,” says Belanger.

Launched in the early ’90s, The Warehouse also featured roller-skating nights, DJ residencies by the likes of Chris Sheppard (by then hosting his Pirate Radio Broadcast shows live on Energy 108) and Matt C (the roots of his Futureshock crew formed here), some of this city’s earliest large-scale raves, and a range of events for gay men produced by Belanger himself.

Between the two spaces, there was no shortage of shows, bodies or celebrity sightings.

“I couldn’t believe the people who were at RPM sometimes,” shares Terry Kelly. “Billy Idol was in one night; on another, Roger Waters and David Gilmour from Pink Floyd got in a fistfight at the bar and had to be separated.

“I remember Billy Duffy from The Cult coming up on a Monday night and saying, ‘Play “Sanctuary”—I feel like playing with myself.’ Then he jumped up on the counter beside my CD player and started doing air guitar. He was so loaded, he almost fell over the edge. It would have been a good 15-foot fall so I held onto his belt.

“Charlie Sheen was in the booth all night once. He’d just gotten out of rehab and came to Toronto because he was dating a feature dancer. She was working at The Brass Rail, and he was standing beside me in a trench coat, baseball hat, and glasses, and was just the funniest guy I ever met, like ‘Are you sure it’s okay if I stay here?’ RPM was nothing short of nuts.”

Not surprisingly, Mike Borg describes RPM as “a haven for anyone who wanted to escape from reality,” describing the crowds as wildly mixed. He recalls two customers vividly.

“I so remember the guy in the Superman shirt who used to come religiously every Monday, along with the guy who stood on the front edge of the stage and conducted the dancefloor with a little wooden stick.”

RPM security workers Champ Frangakis (left) and Pat Alleyne. Photo: John Mahler/Toronto Star.

Who else worked there: RPM was filled with professionals and professional partiers. It was a training ground for dozens of managers and artists who would go on to run and/or star at numerous other clubs across the city.

“I always felt, and still do, that I am so lucky to have been involved in something like RPM,” says Terry Kelly. “The whole thing was magic, from the way it came together to the incredible energy of all of our staff.”

Many names were mentioned, with other key players including early manager Pat Violo (who would go on to co-own both Catch 22 and Velvet Underground); assistant manager Dave Clark (now co-owner of Big Fat Burrito), and security-operations manager Champ Frangakis, who ran the door along with people including Pat Alleyne.

Artist Jamie Osborne created many of the club’s visuals and drove its shuttle bus for some time; National Velvet vocalist Maria Del Mar was an early cigarette girl; and infamous lighting man Tom Doyle created incredible effects.

Late night cash out in the RPM dressing room. Photo courtesy of Mike Borg.

“Buslords from hell” illustration by Bruce Scott, courtesy of Mike Borg.

Head go-go dancer and visual artist Marlis Vos was key, as were RPM’s busboys a.k.a. “the bus hommes.”

“The same five guys were there for years, and picked up every single bottle,” says Borg.

“The busboys were wild,” agrees Kelly. “One of the funniest things: Murray had a bunch of motorcycles hanging from the ceiling, and one night some of us were up in the back of the restaurant drinking at around 5 a.m. People were looking for Gary, a busboy.

“We found Gary, hammered out of his mind, up in the ceiling, sitting on one of the Kawasakis. I guess he’d climbed up along the ceiling’s beams, dropped down onto the motorcycle, and couldn’t get off. If anything is RPM, that is.”

What happened to it: Tellingly, no one I interviewed for this article worked at RPM to its very end, so the exact timing and reasons for its closure are a touch unclear. What is known is that Martin Arts passed away in the late ’80s, Murray Ball—who did not respond to interview requests for this article—left RPM to launch the club Whiskey Saigon in 1992, and that, when Mike Borg left to manage The Phoenix in 1991, half of RPM’s staff went with him. Neil Vosburgh and his Imago Restaurants company became RPM’s core owner/operators.

Almost a full decade after it had opened, RPM now had many competitors in the downtown core. In 1995, it was sold to Charles Khabouth, who transformed RPM and reopened it as The Guvernment in 1996. The Warehouse eventually became Kool Haus.

“To me, RPM encapsulated what a club should be,” summarizes Mike Borg, who now lives in Kelowna, B.C. where he owns a 250-seat restaurant. “It was raw and hardcore, but it created an experience for many to enter into a mystical place of art and music. I think Charles has taken the bones to a whole different level with The Guvernment, and I respect him for what he has accomplished there.”

“Charles built The Guvernment really fast and spent a lot of money,” says Terry Kelly. “When I first walked in and saw what he did with it, I swear I almost fucking cried because I thought, ‘This is what RPM always could have been—this opulent, beautiful thing.’

“But then, I realized that the beauty of RPM was that it wasn’t polished and perfect. The place was such a scrungebucket, but when the house lights went off, the club lights came on, Murray’s shit lit up, and I started to play music, that place turned into a monster. I’ve played all over the world, and I’ve never seen anything like RPM anywhere.”

Kelly—who went on to play a plethora of clubs and raves, host radio shows, record with Barry Harris as Top Kat, and release solo records on labels including John Acquaviva’s Underdog and Definitive—stepped out of the game after breaking his back in six places 10 years ago. Now based in London, Ontario, he has built a home studio and plans to reemerge.

As for Chris Sheppard, Canada’s rave pioneer and the producer behind projects including hugely popular Love Inc. claims that he has since earned three PhDs in the field of Neuroscience. He continues to buy vinyl, DJ select shows, and releases music under a pseudonym that I have not yet been able to crack. I’m told he created remixes in the past year for both Björk and Booka Shade, and may just make his presence felt in 2013.

Thank-you to all interviewed for this article, as well as Amy Hersenhoren, Greg Bottrell and Luke Dalinda.

The post Then & Now: RPM appeared first on Then and Now: Toronto Nightlife History.

Article originally published June 7, 2012 by The Grid online (TheGridTO.com).

In this edition of her nightclub-history series, Denise Benson revisits the most sexcess-ful, celeb-studded gay house club of the ‘90s.

BY: DENISE BENSON

Club: JOY, 16 Phipps

Years of operation: 1995-1997

History: The rapidly changing streets surrounding Toronto’s Yonge and St. Joseph intersection were once a mecca for adventurous late-night dancers. Some of the hub’s gay and after-hours history was explored in earlier Then & Now pieces about influential 1980s venues Voodoo and Club Z; now, we return during the ’90s, before the area was transformed by the massive condo development we see today.

The tiny Phipps Street is tucked in just north of Wellesley and south of St. Joseph, running east-west from St. Nicholas to Bay. In the mid-’70s, while big gay dance club The Manatee drew crowds to 11A St. Joseph, Club David’s brought gay revelers south down the alley, to 16 Phipps, where a gold rendition of Michelangelo’s David presided over the dancefloor. In the ’80s, David was out and mirrors were in as the building became new gay club Le Mystique.

Although it later housed a variety of warehouse parties, early raves and other one-off events, the building still featured some of Mystique’s décor when John Wulff and silent partners went to view 16 Phipps early in March of 1995. The former storehouse, complete with its old loading dock and a small tunnel that connected it to 11A St. Joseph (it’s thought a conveyor belt once ran between the two), was in rough shape.

Outside 16 Phipps, pre-JOY. Photo courtesy of John Wulff.

Wulff—who’d been socializing “seven days a week” in Toronto’s downtown gay scene since he was 16, and had worked for clubs including Gilles Belanger’s B-Bar—was ready to produce something of his own. He saw the 6,000 sq. ft. space as being well-suited to his vision of an after-hours dance club, located near the gay village, that would feature house music, art, and performance.

“The space was big, raw, and warehousey,” recalls Wulff. “We ripped everything out, soundproofed the walls, sprayed everything black, and installed a sound system.”

Inside of 16 Phipps, pre-JOY. Photo courtesy of John Wulff.

“Physically, JOY was a big black box,” adds DJ Scott Cairns, who would become the club’s Saturday night resident. “It was mainly dancefloor, with a raised area in the back where people could get a bird’s-eye view of what was happening below. It was dark and sexy. The lighting was minimal, with the focus being the giant disco ball in the centre of the floor.”

JOY opened its doors at 1 a.m.—then last call at licensed bars—on Friday, March 17, 1995. Although the promotion of Fridays faltered at first, JOY’s Saturdays were an immediate hit and soon regularly exceeded the legal capacity of 472 people.

“JOY quickly became the late night go-to spot,” says Cairns. “Mainly a gay event, the Saturdays were heavily attended by a wide cross-section of people: drag queens, muscle boys, dykes, models—all the usual suspects—with a gay-positive hetero element. Straight girls and their terrified boyfriends were often on hand.”

JOY dancefloor. Photo courtesy of John Wulff.

Why it was important: The timing of JOY could not have been better. As a gay-heavy, house music focussed, late-night dance club, it filled a lot of gaps. The warehouse scene had slowed, raves had grown larger and younger, and the music at Toronto gay bars had become increasingly commercial.

“JOY was completely on its own,” says Wulff. “The gay clubs, like Boots, Colby’s and The Barn, were playing Top 40 with the occasional house song while raves were playing Euro-ish fast beats. JOY was playing the newest and best underground house music, and felt like warehouse parties in Chicago or Detroit. JOY didn’t feel like Canada; it felt very New York, and people were very excited to be part of the energy.”

“JOY was very important at the time as it offered an after-hours experience that was safe and close to home for a big portion of the gay community,” adds Cairns, a 30-year DJ veteran who, by then, had wrapped up popular residencies at both The Phoenix and OZ.

“There was a definite thirst for something new in the core. I feel we provided that big time.”

“The JOY space had cachet from being a gay and alternative club over many years,” says James Vandervoort, better known as James St. Bass, a friend and frequent DJ partner of Cairns’. Vandervoort had come out while dancing in nearby ’80s clubs like Stages, Avalon, and Voodoo, and had himself brought gay clubbers west of Yonge while DJing boys’ nights at both Go-Go and Boom Boom Room.

“By the time JOY got started, it felt like coming home to gay after-hours dancing, but it was our time and our generation that was running it. JOY took the tradition of those earlier after-hours dances, but had more glamour, energy, and perhaps danger than the others that came before. It was raw, dark, sexy and, best of all, so central. JOY had the sound and feel of an illicit warehouse party, but was there every weekend—and with no chasing phone-line prompts to find it!”

Scott Cairns (left), John Wulff and Gilles Belanger. Photo courtesy of Wulff.

Cairns created much of the atmosphere with his music, often playing five full hours of the house he loved.

“Some of the best house was coming out in 1995 to ’96,” Cairns enthuses. “Big records for me at JOY included tracks from Farley & Heller a.k.a. Roach Motel, like ‘Wild Luv‘ and ‘Work 2 Doo.’ The dub of Joi Cardwell’s ‘Jump For Joi‘ was massive, as was H2O’s ‘Satisfied (Take Me Higher),’ and Robbie Tronco’s ‘Walk for Me.’ Tracks from producers like Danny Tenaglia, Roger S., MURK, Angel Moraes and Mousse T. were really big.

“And then came Boris Dlugosch and ‘Keep Pushin’,’” Cairns continues. “My friend Mitch Winthrop had just came back from visiting Boris in Germany, and arrived at JOY with a test press of this forthcoming single. I dropped it immediately and the reaction was intense. Later, in June of 1996, I had the pleasure of being joined by Boris at JOY. During his set, he dropped Giorgio Moroder’s ‘Chase.’ It’s one of my strongest memories from the club.”

LISTEN: Scott Cairns Live at JOY

The intense atmosphere of Saturdays at JOY can also be attributed to the dreams and antics of host John Wulff.

“My responsibility was to create an experience every week, and I’m proud of the events we put together,” he says.

For Halloween of 1995, Wulff performed as Carrie, complete with wig, white dress, pyrotechnics and Gilles Belanger as his Tommy Ross.

Another week, he recounts, “I rode into JOY on a motorcycle, in a star-spangled bikini, wrapped in an American flag and did Sandra Bernhardt’s strip tease from Without You I’m Nothing to [Prince's] ‘Little Red Corvette.’”

Frequently, Wulff could be found lying on a bed placed in the middle of the club on a scaffold.

“It was a mattress with gold satin sheets where whoever was feeling it would lounge or simulate sex shows,” says Wulff. “Various guests starred on that bed, from me to porn stars to beefcake male gymnasts stretching in silver sequin g-strings.”

He also recalls that JOY’s New Year’s 1996 party was perhaps the height of their (s)excess.

“We re-did the interior from black box to a glamorous ’30s speakeasy,” Wulff explains. “We installed two large chandeliers, and had an artist paint a 27-foot-long Tamara de Lempicka naked-woman portrait. We squeezed 1,200 people into that room. It was raining from the sweat and condensation—everyone was pretty much naked. I’ve never felt energy like that.”

JOY mural. Photo courtesy of John Wulff.

Wulff, in fact, starred alongside the many local and international celebs who passed through the club’s doors on weekends. Dozens of actors, models and musicians took part, ranging from Madonna and her tour dancers to Alanis Morissette, Terrence Trent D’Arby, John Goodman, Geena Davis, Montreal supermodel Ève Salvail, 90210 star Kathleen Robertson, and Heather Tom of The Young and the Restless, a soap widely adored by gay men.

But it wasn’t just Saturday nights and celebrity cameos that made JOY special. About a month after the club opened, Fridays were properly launched, with Jennstar at the helm. The promoter and hostess had already worked for years at Queens Quay nightclub RPM, was a columnist for TRIBE magazine, and was known for bringing warehouse heads, clubbers, and ravers of all sexual orientations together.

Jennstar at JOY. Photo courtesy of John Wulff.

Jennstar recruited fellow Futureshock crew members Gavin Bryan and Nnamdi Gryffyn a.k.a. DJ Gryphon, and they assembled a team that brought the Friday night concept called “Jennstar…She’ll Make You Famous” to life.

“We were inspired by fashion, fabulousness, fierceness, all the F words—including ‘famous,’” says Jennstar. “Everyone who attended JOY was fierce in their own way. This was a time when a lot of people were just starting their businesses—hair, make-up, graphic artists, performers, club-kids, you name it.”

Flyer courtesy of Jennstar

Opening night was packed, with NYC’s Frankie Knuckles on the decks and Jennstarr performing as Sunset Boulevard’s Norma Desmond. Fridays consistently bridged crowds and communities, with ace rotating resident DJs Gryphon, Jason Hodges, Matt C, Mario J, and Kenny Glasgow working their musical magic.

“I remember walking down the alley, hearing the music get louder as you’d approach, and then turning the corner to see a lineup of people trying to get in every week,” recalls Hodges of his first real residency. “It was a rush.”

Lineup outside of JOY. Photo courtesy of John Wulff.

“JOY was a place where that warehouse vibe was strong,” adds Hodges, a now-established DJ/producer. “The sound was big, and the vibe was dope. It was a solid night that drew music-driven crowds who knew what was up.”

Most of Fridays’ cast of players—from door staff to DJs and dancers—very much knew what was up. Many would form the core of Industry Nightclub, which opened about a year and a half after JOY.

One of these people was Rommel, a house-music lover who danced many weekends away at JOY, and frequently hosted Fridays’ VIP room.

“JOY was my version of Studio 54,” says Rommel. “Favourite memories include Frankie Knuckles playing an amazing set, Franklin Fuentes performing his club hit ‘If Madonna Calls,’ and, of course, our very own Jackae [Baker], with her many fabulous performances.”

John Wulff (left) and Rommel. Photo courtesy of Wulff.

“Jennstar, Rommel, and Jackae brought the glamour and the fun,” says Vandervoort. “It was decadent for sure, but also very funny. There were feature shows and drag-fashion fabulousness that got sloppier the later it got, so it never had the heavy dark feeling of some raves; it was more pure gay lasciviousness and bold fun. You could be any orientation and be welcome at JOY, but you likely had a better time if you liked to take most of your clothes off and dance like a maniac.”

This video, with original JOY footage shot by Rob Cluff in August of 1995, serves as evidence.

“At JOY we got away with a lot,” agrees Jennstar. “There were no rules really back then. Warehouse parties had died and the cops were paying attention to the raves, so we skirted under the radar for quite a bit. Just a bit, but boy was it fun. JOY was a place where you could come and hear fierce music and be who you wanted to be. It was definitely a birthplace for many events and parties that followed.

JOY was named the Best Nightclub of 1995 in Toronto Life magazine. It also helped bring deeper shades of house back to gay bars.

Wulff offers this tidbit: “Colby’s opened Voodoo Lounge one year after JOY, and copied it directly.”

Matt C (left) with Jason “Deko” Steele at JOY on Hallowe’en. Photo courtesy of John Wulff.

At JOY. Photo courtesy of John Wulff.

Who else played there: Jennstar’s Fridays featured many guest DJs, with a heavy Montreal lean. Frequent visitors included Luc Raymond, Christian Pronovost, and Alain Vinet, now Musical Director for Cirque du Soleil.

“The biggest international artists who played JOY for us were Deep Dish,” says Jennstar. “It’s kind of a funny story. Ashley from [promotions crew] Better Days called to ask if they could come and play the night before the [Better Days’] rave; the Deep Dish boys really wanted to get a feel for the city. I said sure, but had no real idea who they were, and we didn’t have money to pay them. They showed up and rocked the house.”

While Saturdays at JOY were mainly a showcase of Scott Cairns, guests like Montreal’s Mark Anthony and Sylvain Girard were sometimes found. Matt C also guested one Halloween, as caught on film above.

JOY also occasionally opened its doors on other nights for special events, including a House of Trance Wednesday series produced by Don Berns a.k.a. Dr. Trance.

JOY dancefloor. Photo courtesy of Scott Cairns.

What happened to it: JOY closed abruptly in early 1997.

“I had a falling out with my partners,” shares Wulff. “They changed the locks, and changed the name of the club to the Cubicle. Also, I was very tired and didn’t want to fight it. The fire department was all over us for capacity and sound issues, plus [then City Councillor] Kyle Rae was not a fan and wanted us closed.”

The Cubicle was short-lived. After it closed, 16 Phipps opened very briefly again under the name of JOY, though Wulff was not involved. According to him, the building was demolished roughly five years ago. In its place stands the 20-storey condo build on the south side of Eleven Residencies at 11 St. Joseph.

Wulff left the club business after JOY, moving into corporate branding and marketing. After recovering from serious health issues in 2011, however, he decided to “come out of retirement to do quarterly events,” beginning with a JOY reunion this Friday (June 8). Many of the JOY faithful will congregate in the rooms of Buddies In Bad Times Theatre (12 Alexander Street). Mark Falco DJs in the Cabaret, while Scott Cairns plays the main Chamber.

“I’ve been crafting the music for this night for months,” says an excited Cairns. “I’ve listened to probably a thousand records, trying to trim it down to the perfect set. I hope everyone has the best time, reuniting with friends and reliving the glory days of JOY.”

LISTEN: SCOTT LIVE at JOY mix 2

Jennstar, James St. Bass, Rommel and fellow JOY devotee Charles Pavia will host, while artists Drasko Bogdanovic and the Young Astronauts provide a wall of projections.

“With the reunion, it’s the old JOY mission: house music combined with artistic expression, through striking visuals, but on overdrive,” says Wulff. “I want to provide not only a good house-music party, but one that leaves you visually in awe.

“Also, Rommel will perform at 12:30 a.m., in something that I’ve described as her ‘Madonna Super Bowl Halftime Show.’ She’s accompanied by four clones of herself—you will die!

“I think that people are ready to have a different experience in nightclubbing,” summarizes Rommel. ”I would encourage attendees to put on their best boogie shoes, and to be as outrageous, if not courageous, in your club couture. JOY was especially known for that. Above all, I encourage everyone to just be you; that’s what JOY was and is all about.”

The post Then & Now: JOY appeared first on Then and Now: Toronto Nightlife History.

Article originally published May 10, 2012 by The Grid online (TheGridTO.com).

This late-’90s venture by the party-starting Sbrocchi and Assoon brothers became the favourite Sunday night spot for a mature crowd of dedicated house heads. It was so beloved, some called it the Toronto house scene’s version of Cheers.

BY: DENISE BENSON

Club: The Living Room, 330 Adelaide St. W.

Years in operation: 1997-2002

History: Though it may be difficult to imagine, just 15 years ago, Toronto’s Entertainment District still had some semblance of cool. It hadn’t yet become overrun with copycat venues, fall-over-drunk partiers, and frustrated residents, while the mad condo-fication we see today hadn’t fully taken hold. There remained a whiff of possibility in the area for those who wanted to open music-minded social spots.

Into this epicentre returned the brothers Assoon. In 1980—when the area was decidedly non-residential and still touted as the Garment District—Albert, Tony, Michael and David Assoon (and partners) opened Twilight Zone on Richmond near Simcoe. The deeply influential after-hours dance club ran until 1989.

Eight years later, Albert and Michael partnered with Anthony Formusa and brothers Tony and Johnny Sbrocchi to open a vastly different venture in a two-storey, Art Deco-style warehouse building near the corner of Peter and Adelaide. It had been home to the Sbrocchis’ fine-dining restaurant Ola, but that hadn’t taken off.

Conversations between Tony and Albert, who’d followed The Twilight Zone by opening the infamous Fresh nightclub at 132 Queen’s Quay E. and later worked for The Guvernment at that same address, led to the development of a new venue. The Living Room opened at 330 Adelaide St. W. in November of 1997, with Albert and Michael Assoon at the creative helm.

DJ Andy Roberts (left), DJ Nicole, and Albert Assoon. Photo courtesy of Pat Boogie.

“Our inspiration was always house music, and we noticed that it had moved to a different level [in Toronto],” says Michael. “We thought it would be a good time to bring back some of the magic that we had from The Twilight Zone.”

“The Assoons were already legends in their own right, as they were a true party family,” confirms infamous social queen Jennstar, who worked at clubs including Industry before joining The Living Room’s Sunday team. “I think that being back in the district, close to where the original Zone had been, gave the venue some energy. There were a lot of good vibes there.”

Inspired by its Miami namesake, which Albert had visited and been impressed by, The Living Room was intended to be a mature, versatile lounge and dance club.

“We envisioned it to have the comforts of a living room, with lots of couches and art and curtains,” Michael recalls. “I took on the responsibility of the layout, the colors and the logo. Albert and our brother Tony upgraded the sound system.”

Originally licensed for 250 people, but soon increased to 400 after minor renovations, The Living Room’s three rooms paired comfort with a large hardwood dancefloor and clear, booming sound.

“The first DJ booth was in the washroom, with a hole cut into the wall that faced out onto the dancefloor,” shares Andy Roberts, a DJ whose name became synonymous with the club’s Sunday nights. “Eventually a proper DJ booth was built, with a RANE MP2016A and crossover. The sound was exceptional if you didn’t over do it.

“The atmosphere was cozy,” he continues. “It didn’t feel like a medium-sized club; it literally felt like you were at home, and we were having a house party every week.”

Andy Roberts in The Living Room’s DJ booth. Photo courtesy of Pat Boogie.

Why it was important: Opened a year after Industry and a year before Roxy Blu, The Living Room drew a related clientele, as all three clubs nurtured and hosted Toronto’s underground house movement of the time. The more intimate Living Room was unique in that it attracted a slightly older crowd.

“There were no other venues in the city that offered lounging and dining as we did when we started out,” says Albert Assoon. “There were not many chic lounges like The Living Room that also had the casual attitude we offered as place to dance and have a good time. It was an easygoing, fun place to party at.

“The varied signature nights we had also meant there was something for everybody; we definitely were a non-commercial venue that attracted a mature clientele.”

Initially open only on weekends, the venue began with David Assoon and Nathaniel Garcia promoting Fridays, with a young jojoflores in from Montreal to spin R&B and classic house. Albert, who DJs as Phat Albert, was Saturday’s musical mastermind, and brought blends of soulful house to the tables for more than two years.

“We booked guests like Kenny Carpenter, the original DJ from Studio 54 who also worked under Larry Levan at Paradise Garage,” says Albert. “We’d often brought him in to the Twilight Zone, and he was the top international DJ to promote our Living Room Saturdays.”

There were a number of musically-themed nights at the club over the years, but The Living Room will always be thought of as the home to Hard & Soul Sundays, arguably Toronto’s longest-running underground house weekly. This city’s house heads had already shown they would support on Sundays, having packed Thundergroove at OZ throughout the mid-’90s, and Mark Oliver’s Sunday weekly at Velvet. Oliver was, in fact, an original resident DJ at Hard & Soul when it opened in December of 1997. He and Andy Roberts played as co-residents for months, with DJ Everdelicious Nicole the next to be hired as Roberts’ co-resident.

The night’s original promoter was Gairy Brown a.k.a. Gigi, then also a waiter at The Living Room and now the Executive Director at gay event production company Prism. It was Brown who named the night, grabbing the title from Danny Tenaglia’s 1995 album. Promoter/hosts including Jennstarr, the roller-skating Big Daddy a.k.a. Roman Steel, and Megan McMullen-DeGennaro joined Brown in building a loyal following for Hard & Soul.

Packed dancefloor for The Living Room’s Angel Moraes event. Photo courtesy of Pat Boogie.

“The Sundays became a signature house night in Toronto,” says Albert Assoon. “It was definitely underground, deep, soulful house music that Andy and Nicole played. Generally, 300 to 500 people would come out, and on long weekends they would boost up to 800.”

“Since it was a weekly residency, we were able to introduce new music, and develop what would become a sound unique to Hard & Soul,” says Roberts, who also played a variety of nights at clubs including Mad Bar, Apothecary and Element Bar during his Hard & Soul run.

“The main reason the night thrived, in my opinion, is because Tony Sbrocchi kept it going even though we were pretty slow in the beginning. Most owners these days only give promoters a couple of weeks. Oddly enough, when we first started getting busy on a weekly basis, most of the crowd was coming from the Comfort Zone.”

That said, a lot of the international guests at Hard & Soul—like Sneak, Cajmere, DJ Heather, Mark Farina, Honey Dijon, and J-Dub—had strong ties to Industry, often playing there on a Saturday and The Living Room the next night. People like Jennstar frequented and worked at both venues.

“Andy was the reason I wanted to be involved at Hard & Soul,” says Jennstar, who co-promoted and hosted for two years. “He always had his unique sound. No one was doing Sunday parties at the time, and it was a great night of people who worked in the scene, people who were in the know about music, and those who generally had their finger on the pulse. There was always lots of fun people—gay, straight, all races, and of various ages—cheering and having a great time to great music.”

Roberts attributes the mix of people to the night’s broad range of house, moving from deep to disco, garage and gospel house to funky Chicago sounds. He recalls being an early champion of house tracks that became huge club anthems, citing Armand Van Helden’s “Flowers,” Stardust’s “Music Sounds Better with You,” and “Big Love” by Pete Heller as examples.

Promoter Pat Boogie, a devoted house head who’d long been a regular at the night before he joined the Hard & Soul team in 1999, adds to the musical memories.

“Andy really developed a distinct sound, and had a bunch of anthems,” he says. “A couple of my favorites were DJ Gregory’s “Block Party,” and the absolute number one Hard & Soul anthem, Jasper Street Company’s “God Helps Those (Who Help Themselves.” People would lose their minds when he dropped this gospel house floor stomper!

“I still get goose bumps when I hear the song because it brings back memories of Andy in the booth with his hands in the air, and everyone on the dancefloor singing at the top of their lungs, stomping their feet and clapping their hands. The staff would join in too, bartenders would get on top of the bar and bar backs and security would join everyone on the dance floor. That’s what I loved most about The Living Room: it was a like a family of real characters; everyone got along and helped with the success of the venue. It was like the Toronto house scene’s version of Cheers.”

DJ Andy Roberts and promoter Pat Boogie. Photo courtesy of Boogie.

Boogie, who has since worked for companies including Most Wanted Entertainment, CiRCA Nightclub, and his own Boogie Inc. production company, speaks lovingly of The Living Room and Hard & Soul Sundays, later sub-titled ‘Sunday Religion.’

He tells me about other DJs who graced the booth, like Luc Raymond, Fred Everything, Alton Miller, DJ Deep, and an impressive array of locals including The Stickmen, Nick Holder, Mitch Winthrop, Shawn Riker, Allen Best, Kenny Glasgow and brothers Dino & Terry, who joined Roberts as co-residents after Everdelicious Nicole moved to New York in 2001.

Boogie spills a few fun details about one of The Living Room’s most memorable guests. Back in the days when people could smoke cigarettes anywhere and tobacco companies spent big bucks courting clubbers, Benson & Hedges sponsored a ‘Goldclub’ series of ‘Big DJ, Small Club’ events. This included the legendary Danny Tenaglia at Hard & Soul in December 2000.

Andy Roberts (left) and The Living Room co-owner Tony Sbrocchi. Photo courtesy of Pat Boogie.

”What I remember most about the Tenaglia night—apart from the club fully doubling the sound system—was that the whole DJ booth was full of records,” Boogie recalls. “To this day, I have never seen any DJ bring that many crates to a gig. When I asked some of the other staff about it, they told me that they’d unloaded all of the records from a cube van that Danny’s people drove from New York. Tenaglia played at least an eight-hour set, and the sound system pounded with all of the extra bins. That night was pure insanity.”

While Hard & Soul was handed to a different team at the close of 2001, Roberts and Boogie host occasionally reunion parties to this day.

Bartenders Jen Hill & JD. Photo courtesy of Albert Assoon.

Luao Party: bartenders JD and Megan McMullen-DeGennaro with Albert Assoon (right). Photo courtesy of Assoon.

Who else played/worked there: Dozens of DJs dropped a variety of sounds at The Living Room over the years, with Gio, James K, Hedley Jones and Chris Sheppard among them. Johnny Quest (a.k.a. Robby Streek) and DJ Astronaught held down a short-lived Wednesday trance night, while Jedi Records and Most Wanted Entertainment promoted the drum ‘n’ bass Silk Thursdays for most of 2002. Silk’s roster of local residents included DJs Ra, Illfingas, and Slip & Slide. DJ Freaky Flow and MC Flipside recorded a live CD for Moonshine Records at Silk, and UK guests included Goldie, Total Science, and Mickey Finn.

As with any good bar, the staff was integral to The Living Room’s vibe, with other star characters mentioned including bartenders JD and Jennifer Hill, and promoter Billy X.

“The staff was like this crazy family,” says Sbrocchi. “We all worked hard together and played hard together. All of the staff—from the door, to the barbacks, bartenders, and DJs—were amazing, and we were fortunate to have them.”

“When it comes down to it, clubs are all about timing, and I think that with The Living Room, the right people came together at the right time,” says Roberts. “I feel very fortunate for it. That’s tough to recreate.”

Andy Roberts (left) with Christian Newhook a.k.a. Dinamo Azari, at The Living Room. Photo courtesy of Pat Boogie.

What happened to it: By 2002, The Living Room had slowed and the lease was set to expire.

“The club closed due to a lengthy court battle with the landlord, who wanted to evict us and build a condo,” says Sbrocchi. “It became too costly to continue.”

330 Adelaide St. W. next housed a variety of businesses, most notably The Roosevelt Room. Today, just like the former site of The Twilight Zone, it is a condo in the making—the 40-storey Peter Street Condos are currently in development.

“Operating a successful club requires a lot of attention and can be hazardous to your health,” summarizes Sbrocchi, who’s now a law student. “If not for the support of my brothers, and the creative input of the Assoons, the Room would never have turned out the way that it did. I’m glad we were able to liven up a scene that has become a homogenized joke. There are days when I really want to do another club just to wake up people and actually give them their money’s worth.”

The Assoons appear to be thinking likewise.

“We are presently engaging in conversation about a space that would mean an up-to-date Twilight Zone,” offers Michael.

“Whenever the opportunity arises for us to open a nightclub, we work to give the city something fresh, exciting and memorable,” says Albert; “And sometimes set new benchmarks.” [Addendum: The Assoons opened Remix Lounge at 1305 Dundas West in 2014.]

In the meantime, DJ, producer and Mixed Signals Music boss Roberts will soon host a new Sunday weekly devoted to “classics from all eras of house music” just down the street. Déjà vu launches June 10 at Parlour Lounge.

The post Then & Now: The Living Room appeared first on Then and Now: Toronto Nightlife History.